Magic of flavours with the sweetness of jaggery.

2. Product Catalogue 2023 2 +91 78971 88881 manas@gudhgrams.com

3. Our story Introducing Gudhgrams Gudhgrams is an ode to my father, my childhood hero and constant for life. My father loves MEETHA. From ghee-laden sugary mithais to fancy chocolates to sugary- savouries. His preference for a taste to linger on after every meal is the sinful taste of sugar. household. We started having Gudh after meals and it worked like a charm. I decided to dig a little deeper and was amazed to learn that jaggery is a storehouse of rich minerals like – Magnesium, Potassium, Iron, Zinc etc & is known for stimulating positive gut health by activating digestive enzymes. We all love sweets - be it a celebration of good fortune, an annual festival, or as a delightful end to a good meal, a sweet is a ubiquitous pleasure. However, the pleasure of indulging in sweets is often termed a “guilty pleasure” - and rightfully so, because most sweets - be it a sinful gulab jamun or a tame chocolate bar - contain loads of processed sugars which wreck our metabolism and gut health. be a sweet for health, instead of being a detriment to health like other sugary sweets. With that discovery, Gudhgrams began to take shape. Now, Gudhgrams aims to bring the health-conscious consumer the one thing they’ve sorely lacked - healthy sweets that serve as the perfect zero- guilt accompaniment to a meal, or as a standalone snack to celebrate your achievements. All our ingredients are fully organic and sourced from sustainable, chemical-free farms. Ultimately, we envision Gudhgrams as a lifestyle choice - the choice of the modern citizen, who chooses health for themselves, and for their environment. A post covid regular medical check- up found him to be borderline diabetic, robbing him of his love for - sugar. Growing up in the by-lanes of Kanpur, a city known for its sweets and savoury snacks, borderline diabetes was never a condition my super-active father imagined he would encounter. I can only claim to understand his pain as I am no different, I love sugar. But this was a wake-up call for our family and the entire household went all-in on cutting down our sugar intake. The effects? Well, the food tasted meh and we had to constantly battle with the daily sugar cravings. The inspiration to create “flavoured Jaggery” occurred during a daylong hustle to make healthy mithai from Gudh. That’s the moment I now call “The sweet epiphany”. A year and a half later after countless hours of obsessing over new flavours, delicious ingredients, and the magic of potent indigenous herbs in Mom’s kitchen, Gudhgrams is now a reality. Gudhgrams began as a revolt against this idea; with the sweet realization that with the right choices, the “guilt” of eating sweets could be thrown right out the window. Inspired by the wise words of their good ol’ granny, our cofounders embarked on a journey of research and experiments, which, over two years, took the form of Gudhgrams. “Gudh khao Gudh, koi dikkat nai hogi chini wali”, granny had admonished their sweet-deprived family. And sure enough, they discovered that Gudh is surprisingly good; that it could actually I do not profess or claim that this is a magic powder that makes your sugar worries disappear but it sure will solve a lot of problems that artificial sugar and sweeteners have subjected the sweet-loving nation of ours. As I work on creating a super tasty and equally healthy “Meetha empire” with my able companion Gudh, I welcome you to enjoy “Gudh” that’s good. This changed the day my Nani visited us and smirked at our obsession with no sugar diets. I remember her words, “Gudh khao Gudh, koi dikkat nai hogi chini wali”. Her words shone like a ray of hope for our sugar-deprived Manas Co-Founder, Gudhgrams 4 5

4. PINCH CINNAMON & CLOVE PINCH ROSE & FLAX SEEDS Quantity : 15 sachets Net wt. : 75 g Price : ₹245 Quantity : 15 sachets Net wt. : 75 g Price : ₹245 PINCH FENNEL SEEDS & CARDAMOM PINCH BETEL LEAF & MINT Quantity : 15 sachets Net wt. : 75 g Price : ₹245 Quantity : 15 sachets Net wt. : 75 g Price : ₹245 PINCH MANGO & GINGER PINCH GIFT BOX IV ( SET OF FOUR ) Quantity : 15 sachets Net wt. : 75 g Price : ₹245 Quantity : 15 sachets per box Net wt. : 75 g per box Price : ₹1050 6 7

5. Pinch- Rose & Flax-seeds This flavor features the hearty goodness of flax seeds with the unmissable, royal fragrant presence of rose. Jaggery Rich in fiber content Maintains hormonal balance May reduce the risk of heart diseases Flax Seeds Can lower cholesterol levels Acts as a digestive aid Rose petals Manjistha 8 9

6. Pinch- Fennel seeds & Cardamom With the freshness of fennel seeds and aromatic cardamom goodness, this flavor is bound to tickle your taste buds. Jaggery Reduces difficulties with asthma Fennel Seeds Keeps acid reflux at bay Promotes heart health Cardamom May treat lack of appetite Fixes hiccups Arjuna 10 11

7. Pinch- Mint & Betel leaf A refreshing blend of earthy betel leaf with hitting notes of mint, a typical traditional flavor you must not miss. Jaggery Combats nausea Brings a burst of freshness to oral health Mint has calming properties Mint Improves digestion Boosts metabolism, aiding in healthy weight loss Betel leaf Licorice 12 13

8. Pinch- A soothing combination of cinnamon and clove, this fragrant flavor cannot fail to strike your taste buds. Cinnamon & Clove Jaggery Lowers blood sugar Rich in antioxidants Clove Helps cure sore throat May help with throbbing headaches Cinnamon Regulate hunger levels Brahmi 14 15

9. Pinch- Mango & Ginger A jolly play of flavors with the nostalgic sweetness of mango and contrasting bits of earthy ginger powder, this flavor brings a twist to your taste buds. Therapeutic effects Jaggery Good for heart health Helps soothe PMS symptoms Ginger Immunity boosting properties Mango Maintains regular pulse Hibicus 16 17

10. Gift Box IV Mango & Ginger Fennel Seeds & Cardamom Betel Leaf & Mint Rose & Flax Seeds Box includes Qty : 4 Boxes MRP : ₹1050/- Net wt : 300 g 18 19

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12. Terms & Conditions Discounts will be applicable as per MOQ. Customization charges extra for the outer box in terms of sleeve, sticker for branding purpose. Customization can be done on the outer box as per the client for orders above 1000. Lead time of at least three weeks once the order is confirmed. Order once placed cannot be cancelled. Shipping charges extra 50% advance required at the time of confirmation and rest 50% on the day of delivery through NEFT. 22

13. Gudhgrams private limited Address- F-5, Panki Industrial area, Site-3, Kanpur. Pincode- 208022 GST- 09AAJCG1507E1ZV Fssai No.- 12721999000488 CIN- U15400UP2021PTC149201 24 manas@gudhgrams.com www.gudhgrams.com +91 7897188881