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Make Great Merchandising Plans Through In-store Visibility

The store is a must-win battleground that witnesses the dwindling shelf space to unpredictable shopper behaviour every day. At such times, to cater to a large audience, business owners need to have in store visibility via an application for sales representatives so that visual merchandising in India can help them evolve.

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Make Great Merchandising Plans Through In-store Visibility

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  1. Make Great Merchandising Plans Through In-store Visibility Location-based technology functions as a background for implementing a variety of features in various kinds of apps. A geofencing enabled app aids in determining how close the user is to a place. For visual merchandising in India, people use these location- based apps for in store visibility. They help the merchants and category managers to know about shelf lives. For example, it assists in gathering information about the shopper behaviour on a regular basis. Location-based marketing isn't a new strategy in the internet world. The ways that businesses can leverage the ability of location-based data are limitless. In 2018, small businesses will begin to benefit from new on- demand shipping and logistic services. Through social networking posts, a business can provide links to new services and products, present customers with promotional opportunities, and more. When it maintains an app for their users it is quite easy to reach them. Visual merchandising solutions help organizations to give all the benefits to their customers in the correct time at the suitable spot. Also,

  2. businesses can determine the assets in the store, from shelf to promo slots and checkout options for customers. You might see that in store visibility lets you analyse the constraints in the store location and showcase your stock to the customers in the right way. It is not about attracting their attention but offering them products that they can use and be grateful for. The retail environment is continually evolving, therefore it’s necessary to stay updated.

  3. If you are new to visual merchandising in India, you must understand the fundamental fact that the brand and sales team identify the possible pitfalls in merchandising and makes effective plans according to the needs of the customers. Their product portfolio depends on the shelf space availability. To monitor performance, forward-thinking companies rely on technology solutions. One of them is in store visibility.

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