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Broadnet - How to Measure SMS Marketing Success

SMS marketing is not just about starting a marketing campaign. Follow these steps to Measure your SMS Marketing Success

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Broadnet - How to Measure SMS Marketing Success

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  1. BroadNet - How to Measure SMS Marketing Success Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  2. 1. SMS marketing is not just about starting a marketing campaign; it is all about managing a marketing strategy with the integration of SMS as a key marketing channel. 2. With this article, we will learn the importance of SMS marketing and how as a brand you can measure its effectiveness. 3. 4. A whopping 98 percent people read the message they receive on their mobile. This illustrates the staggering growth that can be achieved using SMS marketing. However, when it comes to pinpointing the growth, one of the vital things that need to be considered is how to measure the effectiveness of SMS marketing. Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  3. How to track and measure the effectiveness of your SMS marketing 2. 1. 3. Churn Rate Growth Rate Redemption Rate Subscribed To Your SMS Marketing Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  4. 1. 2. 3. Growth Rate -This means the number of people who have subscribed to your SMS marketing. The easiest way to achieve this is to subtract the number of your SMS marketing's previous subscribers with existing ones. Churn Rate - When you measure the number of people who have opted out of your SMS campaign, you get the churn rate. The number when divided by the total number of existing subscribers get you churn rate. Redemption Rate -What your audiences did after you sent them SMS marketing messages? Did they actively take part in joining a marketing or do they matter when you take a decision to excel your campaign? Redemption rate can be accessed by dividing the number of people who have acted on your campaign with the number of existing subscribers. Other than the growth rate mentioned, other important things that you need to consider while it comes to evaluating the success rate of SMS marketing include the following Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  5. 1. So, when it comes to measuring the effectiveness of your SMS campaign, a lot of things crucially play a pivotal role, which includes subscriber list, new subscribers, opt-outs, opt-ins, subscriber action, sales etc. 2. 3. When it comes to the effectiveness of an SMS marketing campaign, you should be consistent in your approach, and that the entire process should be devised accordingly.  Therefore, always be decided about your defined audiences and then holistically channelize your growth by pinpointing on the most important things that matter. Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  6. Please find below some of the most important tips as a brand marketer you should take into consideration when it comes to preparing a holistic and effective SMS marketing strategy. 1.   Develop a clear call to action . 2.Research what your customers want and be defined about their requirements . 3.Don't complicate the text of your SMS. Keep it short and simple . 4. Personalize your SMS text for improved user experience. Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  7. Give people an option to opt out so that if they don't like engaging with your message they have ample scope to opt out and thereby respect your position as an informed and educated brand These are just some of the effective ways to promote your SMS marketing and measure it for effectiveness. Learn more about developing a solid SMS marketing that works, please click the website Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  8. Contact Now: • Company : BroadNet Technologies • Website :http://www.Broadnet.me/ • Email-Id :info@broadnet.me • Address : Business Bay, Al Manara Tower, Dubai, United Arab Emirates • Phone : 97144567768 • Pin code : 411006 About the Author BroadNet Technologies is an international leading Business Messaging Solution Provider. It’s joined the GSMA as an Associate Member also it has been awarded certification to the ISO 27001:2013; BroadNet Technologies has been a pioneer in the use of SMS-messaging service across global markets since 2003 thus widening its range of products and services to include Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS Firewall, Web Solutions, and Mobile Applications. References : https://www.broadnet.me/blog/broadnet-dash-how-to-measure-sms-marketing-success Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  9. iPhone Android Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

  10. Thank You For Visiting BroadNet Technologies Skype 24/7 Support : BroadNet-SMS info@broadnet.me www.broadnet.me Dubai : +97144567768 Lebanon : +9611366490/1/2 London : +447772177774

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