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The rise of WebAR and Augmented Reality (AR) apps in India is reshaping the digital landscape across diverse sectors. By enabling real-time, interactive experiences, AR enhances consumer engagement, making it a valuable tool for marketing, entertainment, and more. In retail, AR apps are helping brands create virtual fitting rooms, allowing customers to try clothes or accessories before purchase, thus improving conversion rates. The education sector is also benefiting from AR by providing immersive, hands-on learning opportunities, especially in subjects like science and history.
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