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7-Digital-Marketing-Strategies-for-Business-Growth

types of digital marketing

Rajender
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7-Digital-Marketing-Strategies-for-Business-Growth

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  1. 7 Digital Marketing Strategies for Business Growth Digital marketing uses online channels to promote products and services. There are over 4.9 billion active internet users worldwide. The global digital ad spend hit $626.73 billion in 2023. by Rajender kumar

  2. 1. Search Engine Optimization (SEO) What is SEO? Key Techniques Improves website ranking in search engine results pages (SERPs). • Keyword research • On-page optimization • Link building Impact Example Organic traffic is 53.3% of overall web visits. Neil Patel’s SEO strategy grew organic traffic by 47%.

  3. 2. Pay-Per-Click (PPC) Advertising Definition ROI Paying for ads on search engines and websites to drive traffic. Google Ads average ROI is $2 for every $1 spent. WordStream’s campaign increased leads by 267%. • Keyword bidding • Ad copywriting • Landing page optimization

  4. 3. Social Media Marketing (SMM) Global Reach Engagement Listening 4.62 billion active social media users worldwide in 2024. Build brand awareness through content and community interaction. Monitor audience feedback and trends via social listening. Example Wendy’s witty Twitter boosted brand recognition significantly.

  5. 4. Content Marketing Purpose Create and share valuable, relevant content consistently. Formats Includes blogs, e-books, videos, infographics, and podcasts. Cost efficiency Costs 62% less than traditional marketing methods. Example HubSpot’s blog draws over 4.5 million visits monthly.

  6. 5. Email Marketing 1 Segmentation Target specific subscriber groups for better engagement. 2 Automation Send timely, triggered messages automatically. 3 Personalization Customize content to individual preferences. 4 ROI Email marketing returns $36 for every $1 spent. 5 Example TheSkimm's daily newsletter boasts over 7 million subscribers.

  7. 6. Influencer Marketing How It Works Market Size Partner with influencers to boost product visibility. Influencer marketing was valued at $16.4 billion in 2022. • Identify relevant influencers Daniel Wellington leveraged micro-influencers on Instagram. • Negotiate partnerships • Track campaign results

  8. 7. Affiliate Marketing Overview Partners earn commissions by promoting products or services. Processes • Recruit affiliates • Provide marketing materials • Track conversions Spending Affiliate marketing spent $8.2 billion in the U.S. in 2022. Example Amazon Associates is one of the largest affiliate programs.

  9. Conclusion: Choosing the Right Strategies Integrate Multiple Strategies Combining methods maximizes marketing impact and reach. Track & Analyze Monitor data to optimize and improve campaigns continuously. Stay Adaptable Adjust strategies as trends and technologies evolve. Drive Business Growth Effective digital marketing boosts sales, leads, and loyalty.

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