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What is SEO & Why is it Important?

SEO (Search engine optimization) is the process of improving a site to increase the visibility for relevant search. In other words it is a skill to rank higher on any search engine. In return the site gets more attention. SEO is an internet marketing strategy. Search Engine Optimization is about helping search engines understand and present content.<br>

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What is SEO & Why is it Important?

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  1. What is SEO & Why is it Important? SEO (Search engine optimization) is the process of improving a site to increase the visibility for relevant search. In other words it is a skill to rank higher on any search engine. In return the site gets more attention. SEO is an internet marketing strategy. Search Engine Optimization is about helping search engines understand and present content. Search engine optimization works on the algorithm that matches your search with the available information on the internet. Search engines have crawlers that gather information from all the content that is available on the internet and provides users with the desired result. To get noticed, one has to be in the visibility range of people. Being outside that range is in the likelihood of being invisible. The same happens with the sites on any search engine. If your site could make it to the first page, or much better, in the Top 5, then your site would get more attention and could get higher no. of visits. Hence, being on the top is very vital on Search engines. Read More:- What Is Local Seo And How It Help To Business Grow?

  2. Why is it Important? SEO improves the quality and quantity of website traffic to a website or a web page from search engines, therefore yielding organic and fair results (i.e unpaid traffic). It helps to attract visitors who are genuinely interested in your site/product. Interested visitors are directly proportional to numerous visits. Search Engine Optimization also improves user experience and makes the site more interactive.The better your SEO score is, the higher you’ll appear on search engines like Google and Bing. A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook or Instagram once they’ve found your website through a search engine. With the increase in competition among companies on the internet, it is with the help of SEO that a company can gain a competitive edge. Search Engine Optimization involves a number of aspects like on-page optimization, off-page optimization, etc. which an SEO professional targets to improve the ranking of a website and get more visitors on the website. Read Also:- How To Design SEO Friendly Website

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