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Limese partnered with Swirl to reposition itself as a B2C brand for skincare & beauty shoppers

Limese planned 3 live shows on the Swirl app, with a question-answer format and multiple product tutorials.

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Limese partnered with Swirl to reposition itself as a B2C brand for skincare & beauty shoppers

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  2. Limese offers a unique value proposition to the Indian customer: genuine skincare and beauty products from top Korean brands, provided at competitive rates, without the hassle of shipping and the expense of customs. THE BRAND The brand caters to salons, spas, health and wellness stores, and skincare clinics, supplying Korean beauty products to Indian business clients, but has also recently added a B2C retail team.

  3. THE SWIRL PARTNERSHIP Limese partnered with Swirl to reposition itself as a B2C brand for skincare & beauty shoppers. They planned to conduct strategic livestream sessions for the launch of new brand, Beplain on the site. Limese planned 3 live shows on the Swirl app, with a question-answer format and multiple product tutorials.

  4. MARKETING STRATEGIES Host 2 Host 1 Limese identified TWO hosts for the live events. One host conducted the livestream and demonstrated the products. The other handled viewer queries, provided purchase links, and notified the main host if she missed a comment. This approach was effective at boosting engagement and positioning Limese as a responsive, knowledgeable brand.

  5. THE SWIRL EDGE Number of Live Shows Number of Viewers 1280+ Limese posted very few social media reminders for the event, but the results were impressive: Add to Cart Rate 15% Over 1280 viewers tuned in to watch the 3 live sessions, turning viewers into followers and then into customers. ROI Monthly ₹55,843 With an increase of 15% in Add-to-Cart, the brand learned that the ROI on livestreaming is significant. https://www.goswirl.live/ ROI Yearly ₹6,70,118

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