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Financial Services Customer Profiling

A Personal Pension Provider wanted to understand the profiles of UK based Customers. As a solution Matrix Table has been provided which involved Age Range and Income range, pensions split by Age Range and Income Range and People without pensions split by Age Range v Income range. Client got benefited designing its market strategy on the basis of these reports.

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Financial Services Customer Profiling

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  1. THE BUSINESS RESEARCH COMPANY FINANCIAL SERVICES CASE STUDIES

  2. Case Study -Financial Services Customer Profiling A personal pensions provider wanted an understanding of the profile of customers in the UK market, so it could bifurcate and target the customers it wished to focus on. It wanted to look at customer groups by assets/income and age. It then wanted to understand within each of these customer groups what proportion currently had a personal pension, and what proportion might be willing to buy one if approached. This would then give it an understanding of the market potential for its products. REQUIREMENT The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  3. Case Study -Financial Services Customer Profiling • The deliverable took the form of a series of matrix tables split by: • People split by Age Range and Income range- • People with pensions split by Age Range and Income Range- • People without pensions split by Age Range v Income range- • People without pensions who are willing to consider buying a pensions split by Age Range v Income Range. • An analysis of how to target these customers. SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  4. Case Study -Financial Services Customer Profiling • Data from census was combined with income data to give a model of number of people by age and income. • A market research study was conducted which to identified the likelihood of customers in given age and income categories owning a pension, and their willingness to purchase one. • From this the number of people who might be willing to buy a pension in various segments was formulated. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  5. Case Study -Financial Services Customer Profiling • The client used the study to identify a number of customer segments it wished to focus on. • It then designed its market strategy on the basis of this. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  6. DISCLAIMER All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

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