Realtors Use Beacon Technology To Sell More Homes
http://UnlimitedWealthBuilder.info Realtors Use Beacon Technology To Sell More Homes. Why Realtors must not ignore the ‘Proximity’ factor. Beacon technology, with its ability to detect a customer’s proximity
and collect data, empowers realtors with myriad opportunities to
engage with prospective buyers better.
It is no secret that realtors all over have doubled down on their proximity marketing efforts by incorporating beacons at various points of their buyers’ journey.
However, some realtors and marketers are still wondering if the
‘proximity’ factor provides the right solution to their marketing
challenges. Realtors need to realize that proximity marketing allows
them to build a close connection with their buyers.
It works as an effective tool to generate leads and deliver an experience at the real estate property. The renowned 4 Ps of McCarthy—Product, Price, Promotion, Place—have long been the foundation of the business tool known as marketing mix.
The 4 P's form the levers of growth on which most businesses rely and accordingly manoeuvre marketing strategies depending upon changes in market equilibrium.
In markets driven by mobile devices, however, the rhythm of innovation is so fast that four ‘Ps’ is not enough. We need the fifth P of marketing, the most critical in the digital era, which is Proximity.
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