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The Work Process

Automobile Club Italy(ACI) World Health Day 2004:

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The Work Process

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    Slide 2:The Work Process

    Slide 3:The Work Process

    Slide 4:The Working Group Composition of the Working Group Automotive supplier industry (Robert Bosch, Commercial Telematics, Continental Teves, Navteq, Philips Research) Automotive OEM industry (ACEA, Honda) Media (Auto-Motor-Sport) Automobile Clubs (ADAC, AMTC, FIA) Other stakeholders (eScope, ERTICO, EU Commission, DEKRA, ERF) Meetings Start in July 2004 3 meetings in 2004 2 meetings in 2005 3 more meetings planned in 2005

    Slide 5:Consumer Campaigns

    Slide 6:Campaigns targeted to Behaviour Automobile Club Italy(ACI) World Health Day 2004:April 7th lets give it a try: no casualties on the road Media: buses, bus shelters, hundreds of newspapers and magazines, cinema screens, preach in church services, display at football matches 30 % reduction in road fatalities Safety belt campaigns Reduced effects when campaigns stop

    Slide 7:Experiences from suppliers Supplier safety campaign Product training of car dealers and consumers Incentive programmes for salesmen / point of sale support Consumer marketing

    Slide 8:ESP in New Cars

    Slide 9:The Communication Model

    Slide 10:First Results

    Slide 11:Recommendation

    Slide 12:Next steps

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