Easy Reputation Management: Remove defaming images from SERPs

1. Easy Reputation Management: Remove defaming images from SERPs

2. Warren Buffett's famous quote about reputation goes like this. It takes 20 years to build the reputation of any firm and five minutes to destroy it. If you take that into account, you do things differently." Reputations can be broken and need to be maintained, but with a little common sense and a little effort, you can manage your brand awareness. What are some activities you can do to protect yourself from brand attacks? How can you take steps to build and restore your brand's lousy reputation? How can you defend yourself against personal attacks, customer complaints, and blatant lies? How can people say what they want on the Internet without much consequence? We shed light on these types of questions here, so read on. Unfair attacks on reputation are nothing new. The defamation of companies and individuals is nothing new. The term "yellow journalism," coined by New York newspaper editor Erwin Wardman in the late 19th century, describes how newspaper barons, notably Joseph Pulitzer II and William Randolph Hearst, used misleading sensationalist stories to promote circulation. Hearst was the subject that inspired Orson Welles to make the film Citizen Kane, based on Hearst's influence and corruption in the 1920s and 1930s. Why should I say anything over the Internet? Yellow journalism still exists in the media today, but the media have to be careful in their reporting because of libel and defamation laws. Unfortunately, the Internet does not follow the same guidelines as print media and television.

3. In 1996, Congress passed the CDA bill (Communications Decency Act). The law sought to regulate pornographic and indecent content in online space. Fortunately or unfortunately, depending on the perspective, the law protects Internet service providers by removing liability. Sites that host the comments of others are not liable for the words of authors who post articles, comments, feedback, complaints, defamatory statements, accusations, false allegations, predatory statements, and insults. The law preserves the spirit of free speech on the Internet, but it may allow unethical users to abuse the web. Because the company has suffered so many anonymous attacks, Google is now prioritizing verified and validated user content and pushing unknown authors behind the search results. Google is also removing defamatory statements from its search results. Prevent damage by monitoring your brand. The first two ways to measure your online reputation are looking at search engine results pages (SERPs) and using Google's autocomplete feature. By staying ahead of negative publicity, you can proactively protect your reputation. If you notice a problem, you can go to Google Analytics and look for spikes in website visitor numbers, indicating key events and potential red flags. Put a plan in place before you fix your reputation. Managing your reputation is a way to be organized and visionary. Make sure you place Google alerts for all problematic headlines using brand names, product identifiers, popular misspellings (use analytics to find these), competitors, team leaders, key industry terms, and popular search phrases. Once you identify the problem, you can develop a solution.

4. Always plan carefully how you will handle a reputation crisis issue. Sometimes the best way to solve the problem is to not respond to the issue at all. See if the offensive site hosting negative comments about you gets a response from the defending company or individual - if the site is featuring comments from others, it may be a good idea that you are not responding at all. Don't feed the fire. It has also been said that the three rules of online reputation management are authority, authority, authority. The more authority you have, the more likely you are to have a huge impact on how stories rank in search results. One way to build authority is to build a social media reputation that has a strong following. This is not achieved by buying likes but by interacting with people as a thought leader or being very open about your brand. Remember also that your authority can also be built outside of the Internet by attending events, giving speeches, becoming a sponsor, and joining charities. Depending on the results you are trying to achieve, authority can push you to the first page of search results and push negative reviews to the back. There are various other simple steps that you can take to build or repair your online reputation as it appears in the search results. 1. Own your past. Deal with the elephant in the room. Admit what you feel the company did wrong. Apologize and create an action plan to fix the problem.

5. 2. Manage the conversation about your brand. Also, create an online crisis listening tool to detect an increase in a negative talk before it reaches blogs and online media. 3. Understand the complaints your brand is already receiving. Use social media to clarify customer misconceptions and reduce overall complaints while increasing your brand's fan base. 4. Adjust your response to the social media plan based on research, not emotion. Implement analytics to help make informed decisions. Increased traffic to sites like Reddit, where users can post content anonymously, can be a sign of a potential crisis developing. 5. Monitor employee complaint platforms. Glassdoor is one such resource. 6. Be proactive so that issues don't become crises. Use a decision tree that includes steps to take when a problem arises online or in the media so that potential problems can be addressed more quickly. 7. Limit potential surprises. You should own changes to the URL of your website, including negative versions of reviews. 8. When possible, take complaints offline. This will ensure a faster response to customers and reduce the visibility of problems. 9. Apologize quickly for customer complaints. Remember, a satisfied customer will tell five fans, an unhappy customer will tell 10, and a fan with a problem solved will tell 20. This is one of the best ways to build superfans. 10.You need to be transparent when dealing with customer issues. In addition, transparency here means telling your customer what happened, so they understand; don't make excuses. 11.Fix what you can! Understand what parts of the complaint you can fix and do so. In addition, use this feedback to build a better mousetrap.

6. 12.Use testimonials. Positive feedback from influencers can help improve potential image problems. 13.Create quality sub-pages of your site. This will help push negative results down. 14.Reward loyal customers. Make your customers and supporters feel appreciated by giving them exclusive content, products, or experiences. 15.Be patient. Building a good reputation doesn't happen overnight. And rebuilding a damaged reputation is an even longer process. Nowadays, the Internet has changed the way your online reputation is approached and viewed. While it takes millions of dollars and many years to build a reputable brand, it only takes not more than 45 seconds to create a Twitter account and potentially destroy an organization's online reputation. In today's world, nothing is more important to the health of a business than managing a brand's online reputation management.

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