Scenario of the Kitchen Industry in India

1. Scenario of the Kitchen Industry in India

2. Note From Director’s Desk “West Bengal is a budding market given it's huge population. Unlike many other regions facing stagnancy, There is a lot of scope” - Namit Bajoria

3. Changing Aspect of Kitchen Industry According to the Founder of Kutchina - Namit Bajoria, kitchen industry is growing as per the consumers' taste Between 1995 to 2000 kitchen was never considered as the worth splurging on, but today it has turned into a space to flaunt in every home. and style.

4. Key Challenges Faced by Kitchen Industry At the beginning of the business, Kutchina did not have neither a strong manufacturing base in India nor any Govt. support. For this reason they had to depend on the China and Europe for sourcing their products, that leads to huge transit time, damages and stock holdings. Now, the scenario has changed. They have started to educate the customers how to decide and what to buy based on the quality of the product. Now customers are also more connected and understand the technology better.

5. Growth Status of Kitchenware & Kitchen Appliances Market Kitchenware market in India is highly functional, which poses huge potential for expansion. The future market of kitchenware is mainly depends upon its design and technology.

6. What are the Major Segments Driving Change in Kitchenware Market? 1. Major demand of the kitchenware are generated through urban population groups. 2. The northern region has contributed as the largest to the revenues generated during FY'2015. 3. Southern region contributed the second largest share in the overall kitchenware products revenue. 4. Growth of Online portals. 5. Preference of the youth population, that means they prefer aesthetic appeal and better features of the branded kitchenware products.

7. What factors are Driving the Growth in Bakeware Products Market? 1. Globalization & Westernization has influenced various aspects related to living standards of domestic population. 2. The Bakeware products market has seen a healthy growth in the Indian market. 3. It has been observed that baking dishes have contributed the maximum share in the overall revenues of the Bakeware products. 4. The number of the nuclear families in India is increasing on an annual basis.

8. How Is Online Kitchenware Products Market Space Growing? Factors that have contributed to this growth include: 1. Increase in consumers spending 2. Change in consumers perception towards their kitchen 3. Rise in numbers of retail outlets. 4. Emergence of the online portals.

9. Why Did “Kutchina” Choose West Bengal For their Business ● This state has been a growth trajectory since the last few years. the reason behind it is the improvement of living standards of the middle class and surge in disposable incomes. ● The founder of Kutchina - Namit Bajoria stated that, West Bengal is the ideal location for the growth of retail industry. ● Excellent geographical location is another factor, that makes West Bengal is a fast emerging as a vital business center.

10. The Way Forward note From Namit Bajoria ● Quality retail education is necessary for the professionals who can tackle the challenges of this intensively competitive industry. ● Need to develop a comprehensive retail management programme & environment that enables retailers and the youth to critically analyse the retailing process. ● Need to understand the customer and enhancing the customers experience, developing better marketing & pricing strategies and improvement of the smooth logistics and information systems.

11. Looking for more Information about Namit Bajoria and his innovative business ideas click on : www.namitbajoria.com

12. Thanks for watching