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Innovation – so good it hurts! Joe Saxton

Innovation – so good it hurts! Joe Saxton

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Innovation – so good it hurts! Joe Saxton

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  1. Innovation – so good it hurts!Joe Saxton Tel: 020 7426 8888 Email: Web:

  2. How do you put a giraffe into a refrigerator?

  3. The answer is: Open the refrigerator, put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.

  4. 2. How do you put an elephant into a refrigerator?

  5. Wrong Answer: Open the refrigerator, put in the elephant and close the refrigerator. Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions.

  6. 3.The Lion King is hosting a strategic away day for the animals. All the animals attend except one. Which animal does not attend?

  7. Answer: The Elephant. The Elephant is in the refrigerator, remember. This tests your memory.

  8. 4. There is a river you must cross. But it is inhabited by crocodiles. How do you manage it?

  9. Answer: You swim across. Why? All the Crocodiles are attending the away day. This tests whether you learn quickly from your mistakes.

  10. What is this thing called innovation? Why you need innovation? Driving innovation Some things for you to do at home What stops innovation? Five big things to talk about

  11. Creativity is the new ideas Innovation is the management of putting them into practice You can have fantastic creativity – but without putting them into practice it is wasted Innovation or creativity

  12. Text messaging Post-it notes Face to face fundraising EBay Amazon Starbucks Round teabags Tesco’s loyalty card Some classic innovations

  13. Great ideas…. Turned into tests and learning…. Turned into commercial reality….. Railed against by the mainstream…. And then accepted as the norm But innovation is more than just new ideas

  14. Nobody dares to be different Or nobody is different Nobody knows why they do what they do Its just the way it was when you were a child All the competitors feel very similar Margins are slim and volatile When internally people spend their time saying ‘you don’t understand how things are done’ How you can tell when a market is ready for innovation

  15. Exercise 1: Draw Humpty Dumpty

  16. Did he look a bit like this?

  17. Could be a person Or a china doll Or made of cloth / wood / metal etc. Where in the nursery rhyme does it mention eggs! If we do what we’ve always done, we’ll get what we’ve always got! Who Says He Is Egg Shaped?

  18. Exercise 2: What’s In A Name? • Get into small groups (A’s & B’s) • You have a few minutes to… • Invent a new name for this…

  19. Some ideas • Capturing • Find the right place and time to think • Use daydreaming and sleep • Carry a notebook • Challenging • Use open-ended problems for new ideas • Really learn from failure

  20. Exercise 3: Hair raising • Some volunteers please • List as many new hairstyles as you can in 5 minutes • For each style, write a name and a brief description or sketch of the style • Raise your hand each time you have one

  21. Some ideas • Broadening • Get training in new fields • Read, listen, engage outside what you already know • Commit to a day a month in foreign territory • Surrounding • Relocate • Redecorate • Use people from outside your team • New magazines / newspapers / websites

  22. In small groups make a list of the way you have seen innovation encouraged or how you think it could be encouraged In small groups make a list of the way you have seen innovation stifled or discouraged. If you have finished one exercise do the other Exercise 4 and 5

  23. Lead from the top Make clear that the status quo isn’t sufficient Create budgets for innovation Make sure new ideas happen Constantly look for new ideas from existing staff and volunteers – and act on them Praise and reward the innovators Creating a culture where innovation can thrive

  24. Budgets set 18 months ahead People blamed for failing after trying Grassroots ideas ignored Slow ponderous nitpicky decision making Culture of conformity Incremental targets Get trustees or committees involved Innovation is stopped very easily:

  25. "Creativity is just having enough dots to connect.” (Steve Jobs, Apple) “Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.” (Theodore Levitt)

  26. My slides Our free report ‘Innovation rules’ Email me on Or go to If you would like a copy of: