IntraLinks – Secure Online Document Exchange By Lee Perlis
Company Overview IntraLinks is the leading provider of online workspaces for the secure exchange of high value information when traditional methods like email, fax, courier and air travel are not sufficiently secure, efficient or compliant. Common use for online workspaces: As an online repository for companies to organize, store and easily disseminate information both within their company and more importantly to outside parties. Example: Financial/Legal transactions. M&A or loan syndication.
Company Overview Target Audiences Global 2000 Companies Financial Services Life Sciences Legal, Finance, Corporate Development departments of global companies across all industries
E-Marketing Programs Search Marketing: Paid search - Google Ad Words Natural search - Search Engine Optimization Targeted Advertising Online – Banner Ads Print – Direct Response Ads Key Tools Salesforce and Eloqua *All programs must be measurable (ROI) Lead gen is a priority
E-Marketing Programs – Case Study LinkUP Program Goal – Create an Opt-In User Database Tools – Eloqua Execution Target segment of ~100k users in our global user directory Email test cells with incentives Email non-respondents with no incentive and newsletter
E-Marketing Programs – Case Study Measurement • Wave 1 – incentive • Wave 2 – no incentive • Opt-out rates were lower when an incentive was offered • Over 1,100 subscribers total
E-Marketing Programs – Case Study Lessons Learned: Closely monitor campaigns, stats Create compelling content to keep customers engaged Solicit customer feedback