Challenges for the Beverage Industry In India
The Beverage category is currently experiencing challenging times, globally as well as in India. The food and beverage industry in India has evolved dramatically over the past decades as a result of changing lifestyles, liberalization of small cities and entry of foreign brands in the Indian market. Since then, various Indian companies, as well as foreign multinationals, have tried to get a piece of the fast-growing beverage industry in India.
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