Invitations, E-Cards & Guest Management | Sample Report by Ken Research

1. India Wedding Market 2030: A Billion-Dollar Celebration Powering Luxury, Tradition, and Innovation By an Independent Market Analyst | Primary Data Source: Ken Research India’s wedding industry stands as one of the world’s largest unorganized yet rapidly formalizing markets — a powerful confluence of culture, luxury, and consumer spending. The India Wedding Market is not just a social event; it is a multi-billion-dollar ecosystem encompassing fashion, catering, venues, jewellery, decor, travel, and digital services. According to Ken Research, the market is valued at over USD 75 billion in 2024, projected to cross USD 130 billion by 2030, growing at a CAGR of 10–12%. The surge is powered by destination weddings, digital transformation, and the expanding middle-class aspiration for premium experiences. Market Overview: A Blend of Heritage and Modern Luxury Market Composition: The India Wedding Market includes sectors such as bridal fashion, venue and catering, event management, photography, and travel & honeymoon services. Economic Significance: Contributing nearly 2% to India’s GDP, the industry supports 60 million jobs directly or indirectly. Regional Highlights: Rajasthan, Goa, Delhi NCR, and Udaipur remain top luxury wedding destinations, while tier-II cities like Lucknow and Indore are witnessing rising premium wedding demand. Digital Transformation: Tech-driven platforms and wedding planning apps are formalizing vendor discovery, budgeting, and logistics for the modern millennial couple. Cultural Diversity: India’s multi-religious, multi-cultural fabric ensures year-round wedding demand, boosting ancillary markets like fashion retail, beauty, and hospitality.

2. Growth Drivers: Tradition Meets Technology Rising Disposable Income: The growing upper-middle class, combined with aspirational millennials, drives the surge in luxury and destination weddings. Globalization of Taste: Couples are blending Indian traditions with international wedding themes, integrating customized décor, music, and gourmet experiences. Destination & Experiential Weddings: The segment accounts for 25% of total market spend, with popular locales like Udaipur, Jaipur, Kerala, and Goa dominating. Social Media Influence: Instagram and Pinterest aesthetics are reshaping trends in bridal couture, theme décor, and wedding photography. Formalization through Digital Platforms: Startups such as WeddingWire, WedMeGood, and ShaadiSaga are digitizing the wedding services supply chain, bringing transparency and scalability. According to Ken Research Insights, the market is poised for double-digit expansion as younger demographics prioritize experience-oriented weddings. Industry Segmentation: A Diverse Value Chain Venue and Catering (35–40%): Hotels, resorts, and private estates contribute the largest revenue share, driven by luxury dining and theme setups. Jewellery and Fashion (20–25%): Dominated by brands like Tanishq, Sabyasachi, and Manish Malhotra, reflecting India’s growing luxury appetite. Event Planning & Décor (15%): Increasing reliance on professional planners for destination weddings. Photography & Entertainment (10%): Drone shoots, cinematic reels, and celebrity performers boost budgets. Travel & Hospitality (10%): Honeymoon packages and guest management have become integral services within the Indian wedding ecosystem. Technology and Digital Trends: The Smart Wedding Revolution

3. Virtual Wedding Planning: Apps are enabling budget tracking, vendor comparisons, and augmented reality venue previews. AI in Personalization: Artificial Intelligence assists couples in designing customized wedding experiences—from décor palettes to music playlists. Social Media Commerce: Instagram influencers and digital boutiques drive purchases of bridal couture and groom accessories online. Blockchain & Digital Payments: Increasing use of fintech platforms for advance booking, gift registries, and payment automation ensures transparency. Ken Research notes that digital ecosystems now influence nearly 70% of wedding- related decisions in urban India. Competitive Landscape: The Business Behind the Celebration Major Wedding Planners: Key players like Wedniksha, Wed Gurus, and FNP Weddings are dominating the luxury event planning segment. Fashion & Jewellery Leaders: Sabyasachi, Abu Jani–Sandeep Khosla, Tanishq, and Kalyan Jewellers lead in premium wedding wear and ornaments. Hospitality Sector Involvement: Chains like Taj Hotels, Leela Palaces, and ITC Hotels are expanding into destination wedding packages. Technology Startups: Platforms such as WedMeGood, WeddingWire India, and Weddingz.in are enabling seamless digital planning, particularly for NRI clients. According to Ken Research, the market is expected to witness consolidation between wedding tech startups and hospitality groups, leading to a more formalized structure by 2030. Opportunities: The Billion-Dollar Expansion Story

4. Destination Wedding Tourism: With global Indian diaspora demand, international venues like Bali, Thailand, and Dubai are witnessing cross-border spending growth of 20% YoY. Luxury and Designer Fashion: The premium segment is estimated to grow at 15% CAGR, driven by bridal couture and personalized designer experiences. Wedding Technology: AI-driven wedding apps, smart guest management systems, and virtual invitations are transforming planning efficiency. Tier-II Growth Markets: Smaller cities are emerging as hotspots for affordable luxury weddings, supported by regional designers and boutique hotels. Sustainable Weddings: Eco-conscious couples are choosing zero-waste catering, solar lighting, and digital invites, making green weddings the next big trend. Challenges: Navigating the Complexities of a Fragmented Market Unorganized Vendor Base: Over 70% of vendors in the Indian wedding services market operate informally, limiting scalability and consistency. High Seasonal Dependency: Concentrated wedding seasons between November and February affect revenue stability. Cost Inflation: Rising prices of gold, flowers, and logistics increase end-to-end wedding costs by up to 20%. Competition from International Destinations: Indian couples opting for overseas weddings could divert spending outside the domestic economy. Technological Adoption Gap: Rural and tier-III regions lag in adopting digital planning tools, as per Ken Research Insights. Future Outlook: From Grand Celebrations to Global Brands

5. By 2030, the India Wedding Market is projected to evolve into a globally competitive, tech-driven luxury ecosystem, blending tradition with sustainability. Ken Research anticipates that formalization, destination diversity, and digital expansion will create a USD 130+ billion market opportunity for investors, event planners, and consumer brands. Frequently Asked Questions (Q&A Section) Q1. What is driving the growth of the India Wedding Market? According to the India Wedding Market Report, growth is driven by rising disposable incomes, the popularity of destination weddings, and digital transformation in wedding planning. The trend toward experiential celebrations, coupled with luxury spending by India’s affluent middle class, continues to expand the market’s scale and depth. Q2. Which segments contribute the most to the India Wedding Industry? The venue and catering segment dominates, accounting for nearly 40% of the total market, followed by jewellery and fashion (25%). Other major contributors include event management, photography, and travel services. As per Ken Research Insights, luxury wedding apparel, designer collaborations, and theme décor will continue to boost premium segment growth. Q3. How is digital technology transforming the wedding ecosystem in India? Technology now plays a pivotal role across the India wedding market value chain. From AI-powered wedding planning apps and digital payments to social media marketing for bridal brands, the ecosystem is becoming increasingly digital-first. According to Ken Research, over 70% of couples now use online platforms for vendor selection, theme ideation, and guest coordination, marking a strong digital shift. Q4. Which regions and destinations are leading India’s wedding tourism segment? Domestically, Rajasthan (Udaipur, Jaipur), Goa, Kerala, and Delhi NCR remain top destinations. Internationally, Thailand, Bali, and Dubai attract the growing NRI segment. The India Wedding Market Research Report indicates that destination weddings now make up one-fourth of India’s total wedding expenditure, offering vast opportunities for event planners and hospitality chains.

6. Q5. What is the future outlook for India’s wedding economy? By 2030, India’s wedding sector will transform into a structured, tech-integrated, and globally benchmarked wedding industry. Increasing penetration of luxury brands, green wedding practices, and AI-enabled personalization will fuel market growth. As per Ken Research, India’s position as the world’s second-largest wedding market will continue to strengthen, attracting international investors and global luxury houses.