Pre-Wedding Shoots & Content Strategy | Sample Report by Ken Research

1. IndiaWeddingMarket2030:ABillion-DollarCelebrationPoweringLuxury, Tradition,andInnovation • ByanIndependentMarketAnalyst|PrimaryDataSource:Ken Research • India’sweddingindustrystandsasoneoftheworld’slargestunorganizedyetrapidly formalizingmarkets—apowerfulconfluenceofculture,luxury,andconsumer spending. • TheIndiaWeddingMarketisnotjustasocialevent;itisamulti-billion-dollar • ecosystemencompassingfashion,catering,venues,jewellery,decor,travel,anddigital services. • AccordingtoKenResearch,themarketisvaluedatover USD75billionin2024, projectedtocrossUSD130billionby2030,growingataCAGRof10–12%.The surge ispoweredbydestinationweddings,digitaltransformation,andtheexpanding middle-classaspirationforpremiumexperiences. • MarketOverview:ABlendofHeritageandModernLuxury • MarketComposition: • TheIndiaWeddingMarketincludessectorssuchasbridalfashion,venueand catering,eventmanagement,photography,andtravel&honeymoon services. • EconomicSignificance: • Contributingnearly2%toIndia’sGDP,theindustrysupports60millionjobs • directlyorindirectly. • RegionalHighlights: • Rajasthan,Goa,DelhiNCR,andUdaipurremaintopluxurywedding destinations,whiletier-IIcitieslikeLucknowandIndorearewitnessingrising premiumweddingdemand. • DigitalTransformation: • Tech-drivenplatformsandweddingplanningappsareformalizingvendor discovery,budgeting,andlogisticsforthemodernmillennialcouple. • CulturalDiversity: • India’smulti-religious,multi-culturalfabricensures year-roundwedding demand, boostingancillarymarketslikefashionretail,beauty,andhospitality.

2. GrowthDrivers:TraditionMeetsTechnology • RisingDisposableIncome: • Thegrowingupper-middleclass,combinedwithaspirationalmillennials,drives thesurgeinluxuryanddestinationweddings. • GlobalizationofTaste: • CouplesareblendingIndiantraditionswithinternationalweddingthemes, integratingcustomizeddécor,music,andgourmetexperiences. • Destination&ExperientialWeddings: • Thesegmentaccountsfor25%oftotalmarketspend,withpopularlocaleslike • Udaipur,Jaipur,Kerala,andGoadominating. • SocialMediaInfluence: • InstagramandPinterestaestheticsarereshapingtrendsin bridalcouture, themedécor,andweddingphotography. • FormalizationthroughDigitalPlatforms: • StartupssuchasWeddingWire,WedMeGood,andShaadiSagaaredigitizing the • weddingservicessupplychain,bringingtransparencyandscalability. • AccordingtoKenResearchInsights,themarketispoisedfor double-digitexpansion asyoungerdemographicsprioritizeexperience-orientedweddings. • IndustrySegmentation:ADiverseValue Chain • VenueandCatering(35–40%):Hotels,resorts,andprivateestatescontribute thelargestrevenueshare,drivenbyluxurydiningandthemesetups. • JewelleryandFashion(20–25%):DominatedbybrandslikeTanishq, Sabyasachi,andManishMalhotra,reflectingIndia’sgrowingluxuryappetite. • EventPlanning&Décor(15%):Increasingrelianceonprofessionalplannersfor destinationweddings. • Photography&Entertainment(10%):Droneshoots,cinematicreels,and celebrityperformersboostbudgets. • Travel&Hospitality(10%):Honeymoonpackagesandguestmanagementhave becomeintegralserviceswithintheIndianweddingecosystem. • TechnologyandDigitalTrends:TheSmartWeddingRevolution

3. VirtualWeddingPlanning: • Appsareenablingbudgettracking,vendorcomparisons,andaugmented realityvenuepreviews. • AIinPersonalization: • ArtificialIntelligenceassistscouplesindesigningcustomizedweddingexperiences—fromdécor palettes tomusic playlists. • SocialMediaCommerce: • Instagraminfluencersanddigitalboutiquesdrivepurchasesofbridalcouture • andgroomaccessoriesonline. • Blockchain&DigitalPayments: • Increasinguseoffintechplatformsforadvancebooking,giftregistries,and paymentautomationensurestransparency. • KenResearchnotesthatdigitalecosystemsnowinfluencenearly 70%ofwedding- relateddecisionsinurbanIndia. • CompetitiveLandscape:TheBusinessBehindtheCelebration • MajorWeddingPlanners: • KeyplayerslikeWedniksha,WedGurus,andFNPWeddingsaredominating theluxuryeventplanningsegment. • Fashion&JewelleryLeaders: • Sabyasachi,AbuJani–SandeepKhosla,Tanishq,andKalyanJewellerslead inpremiumweddingwearandornaments. • HospitalitySectorInvolvement: • ChainslikeTajHotels,LeelaPalaces,andITCHotelsareexpandinginto destinationweddingpackages. • TechnologyStartups: • PlatformssuchasWedMeGood,WeddingWireIndia,andWeddingz.inare enablingseamlessdigitalplanning,particularlyforNRIclients. • AccordingtoKenResearch,themarketisexpectedtowitnessconsolidationbetween weddingtechstartupsandhospitalitygroups,leadingtoamoreformalizedstructure by2030. • Opportunities:The Billion-DollarExpansion Story

4. DestinationWeddingTourism: • WithglobalIndiandiasporademand,internationalvenueslikeBali,Thailand, andDubaiarewitnessingcross-borderspendinggrowthof20%YoY. • LuxuryandDesignerFashion: • Thepremiumsegmentisestimatedtogrowat15%CAGR,drivenbybridal coutureandpersonalizeddesignerexperiences. • WeddingTechnology: • AI-drivenweddingapps,smartguestmanagementsystems,andvirtual invitationsaretransformingplanningefficiency. • Tier-IIGrowthMarkets: • Smallercitiesareemergingashotspotsforaffordableluxuryweddings, supportedbyregionaldesignersandboutiquehotels. • SustainableWeddings: • Eco-consciouscouplesarechoosingzero-wastecatering,solarlighting,and • digitalinvites,makinggreenweddingsthenextbigtrend. • Challenges:NavigatingtheComplexitiesofaFragmentedMarket • UnorganizedVendorBase: • Over70%ofvendorsintheIndianweddingservicesmarketoperateinformally, limitingscalabilityandconsistency. • HighSeasonalDependency: • ConcentratedweddingseasonsbetweenNovemberandFebruaryaffectrevenue stability. • CostInflation: • Risingpricesofgold,flowers,andlogisticsincreaseend-to-endweddingcostsby upto20%. • CompetitionfromInternationalDestinations: • Indiancouplesoptingforoverseasweddingscoulddivertspendingoutsidethe domesticeconomy. • TechnologicalAdoptionGap: • Ruralandtier-IIIregionslaginadoptingdigitalplanningtools,asperKen ResearchInsights. • FutureOutlook:FromGrandCelebrationstoGlobalBrands

5. By2030,theIndiaWeddingMarketisprojectedtoevolveintoagloballycompetitive, tech-drivenluxuryecosystem,blendingtraditionwithsustainability. KenResearchanticipatesthatformalization,destinationdiversity,anddigitalexpansion willcreateaUSD130+billionmarketopportunityforinvestors,eventplanners, and consumerbrands. FrequentlyAskedQuestions (Q&ASection) Q1.WhatisdrivingthegrowthoftheIndiaWeddingMarket? AccordingtotheIndiaWeddingMarketReport,growthisdrivenbyrisingdisposable incomes,thepopularityofdestinationweddings,anddigitaltransformationin weddingplanning.Thetrendtowardexperientialcelebrations,coupledwithluxury spendingbyIndia’saffluentmiddleclass,continuestoexpandthemarket’sscaleand depth. Q2.WhichsegmentscontributethemosttotheIndiaWeddingIndustry? Thevenueandcateringsegmentdominates,accountingfornearly40%ofthetotal market,followedbyjewelleryandfashion(25%).Othermajorcontributorsinclude eventmanagement,photography,andtravelservices.AsperKenResearch Insights,luxuryweddingapparel,designercollaborations,andthemedécorwill continuetoboostpremiumsegmentgrowth. Q3.HowisdigitaltechnologytransformingtheweddingecosysteminIndia? Technologynowplays apivotalroleacrosstheIndiaweddingmarketvaluechain. FromAI-poweredweddingplanningappsanddigitalpaymentstosocialmedia marketingforbridalbrands,theecosystemisbecomingincreasinglydigital-first. Accordingto KenResearch,over70%of couplesnowuseonlineplatformsfor vendor selection,themeideation,andguestcoordination,markingastrongdigitalshift. Q4.WhichregionsanddestinationsareleadingIndia’sweddingtourism segment? Domestically,Rajasthan(Udaipur,Jaipur),Goa,Kerala,andDelhiNCRremaintop destinations.Internationally,Thailand,Bali,andDubaiattractthegrowingNRI segment. TheIndiaWeddingMarketResearchReportindicatesthatdestinationweddingsnow makeupone-fourthofIndia’stotalweddingexpenditure,offeringvastopportunities foreventplannersandhospitalitychains.

6. Q5.WhatisthefutureoutlookforIndia’sweddingeconomy? By2030,India’sweddingsectorwilltransformintoastructured,tech-integrated,and globallybenchmarkedweddingindustry.Increasingpenetrationofluxurybrands, greenweddingpractices,andAI-enabledpersonalizationwillfuelmarketgrowth.As perKenResearch,India’spositionastheworld’s second-largestweddingmarketwill continuetostrengthen,attractinginternationalinvestorsandgloballuxuryhouses.