Social Media Engagement_ Why it Matters and How to Do it Well

1. Social Media Engagement: Why it Matters and How to Do it Well Social media engagement is a measure of how the viewers are interacting with your content. It is an umbrella term that covers a large number of actions such as likes, comments, saves, shares, retweets, clicks and mentions. Suppose you have a large number of followers, they wouldn’t be of much significance if they don’t engage with your content. Why social media engagement matters- When people see a high number of likes on a certain post, they take it as a sign of valuable content in that post. Moreover, the algorithm will also see your content as interesting and further surface it to more users. This way you can grow your account by reaching more people.You can track your engagement with a number of tools and get insights about how people are responding to your content. If you are looking for top-notch social media marketing services, then take a look at Verve Media. How to boost social media engagement- ● Develop a strategy: On analysing your engagement, you will get an idea of what type of content your audience likes. Based on that, you can develop a custom strategy for your media channel. ● Create and share valuable content: If you constantly ‘broadcast’ what your brand has to offer, your audience will not feel connected to it. Try conducting interactive quizzes or polls on your channel. ● Stay topical- If you’re not a great conversation starter, you just join those that are currently trending. Commenting on current events in a way that ties in your brand makes it relevant.

2. ● Keep the conversation flowing: You can leverage a number of social media channels like twitter to strike conversations with customers. Nowadays, a number of people take to their social media to review products or give feedback. By responding quickly, you show how much you value them. There are numerous benefits of social media engagement and to fully reap them, you will need to bring on board a professional agency. Verve Media is one of the best social media marketing agencies in Mumbai. They have a team of social media experts who work towards tailoring your content so as to increase the engagement on your page and reach a wider audience. Along with social media management they also offer graphic designing services and digital marketing in Mumbai. They have a base of 150+ clients which includes brands like Uber, NABARD, The Juice Beauty, among others. You can take a look at their website and explore more about their services!