1 / 11

What Is SEO

Digital Saurabh Tiwari is a Certified digital marketing in Mumbai, India. he is here to help you navigate Marketing. To simplify the complex and provide honest results. She has completed her 3 months internship program at Grow Digital Institute.<br><br>Digital Saurabh focus is on Digital Inbound Marketing tactics including Website Development, Search Engine Optimization, Google Ad words, Social Media Optimization & Marketing, E-Mail Marketing, Content Marketing, Influencer Marketing & Affiliate Marketing.

Saurabh96
Télécharger la présentation

What Is SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What Is SEO • SEO, or Search Engine Optimization, is the practice of optimizing websites and content to rank higher in search engine results, improving visibility and driving organic traffic. Here’s a breakdown of key SEO components relevant to your digital marketing focus: • https://digital-saurabh.co.in/

  2. Visibility and Branding: Higher rankings mean more visibility and trustworthiness. • Traffic and Conversion: SEO drives targeted, high-quality traffic. • Cost-Effectiveness: SEO provides a sustainable return on investment. Why is SEO Important? • https://digital-saurabh.co.in/

  3. Key Components of SEO • On-Page SEO • Technical SEO • Off-Page SEO • Content SEO • Local SEO

  4. On-Page SEO • Keywords: Using relevant keywords in titles, headings, and content. • Meta Tags: Crafting engaging titles and meta descriptions. • URL Structure: Clean and descriptive URLs. • Internal Linking: Linking to other pages within your site.

  5. Technical SEO • Site Speed: Optimizing load times. • Mobile Optimization: Ensuring mobile-friendliness. • Structured Data: Using schema markup. • Sitemaps & Robots.txt: Guiding search engines for efficient crawling.

  6. Off-Page SEO • Backlinks: Building quality links from authoritative sites. • Social Signals: Engagement from social media platforms. • Brand Mentions: Increasing brand visibility and authority

  7. Content SEO • High-Quality Content: Creating valuable, relevant content. • Content Structure: Clear headings, subheadings, and bullet points. • User Intent: Matching content to what users are searching for.

  8. Local SEO • Google My Business: Updating and optimizing your listing. • NAP Consistency: Name, address, and phone number consistency. • Local Keywords: Targeting location-based keywords for local visibility. Daniel Gallego

  9. SEO Tools and Resources • Keyword Research Tools: Google Keyword Planner, SEMrush, Ahrefs. • Analytics Tools: Google Analytics, Google Search Console. • SEO Plugins: Yoast, Rank Math (for WordPress users). • Technical SEO Tools: Screaming Frog, Sitebulb.

  10. SEO Best Practices • Quality Over Quantity: Focus on relevant, high-quality backlinks. • User-Centered Content: Aim to satisfy user intent with your content. • Regular Updates: Keep content fresh and updated. Address Phone Email hello@reallygreatsite.com 123 Anywhere St., Any City 123-456-7890

  11. Conclusion • Summarize the importance and impact of SEO. • Emphasize the need for a balanced, ongoing approach.

More Related