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5 Game Design Principles to Ensure Organizational Readiness Through Engagement - Rich Marmura, Senior Gamification Consu

We believe that game design techniques increase initial user engagement and sustain long-term motivation. While simulations provide the opportunity to practice skills, gamified experiences encourage people to choose to participate. When rapid change is the norm, engagement ensures people actively learn new skills and behaviors while also maintaining readiness. We’ve distilled five game design principles that increase the engagement of your workforce with your gamified performance solutions to ensure readiness.

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5 Game Design Principles to Ensure Organizational Readiness Through Engagement - Rich Marmura, Senior Gamification Consu

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  1. GAME DESIGN PRINCIPLES 5 Game Design Principles To Ensure Organization Readiness Thru Engagement

  2. CAST OF CHARACTERS Caitlin Robie Rich Marmura You

  3. HAVE YOU EVER BEEN THROUGH AN ORGANIZATIONAL CHANGE OR TRANSFORMATION?

  4. WHAT WERE THE BIGGEST CHALLENGES OR BARRIERS TO DRIVING BEHAVIOR CHANGE?

  5. ACTIVATING PEOPLE AROUND CHANGE IS hard. LACKLUSTER ENGAGEMENT LOW MORALE LIMITED VISIBILITY

  6. BUT ARE THEY ENGAGED? Wait…what ? I got this!

  7. BARRIERS TO BEHAVIOR CHANGE & ENGAGEMENT “This change means nothing to me, my job, or the customers I serve. I don’t know why it’s important.” “Preparing for this change is time consuming and taking me away from my day job.” “It feels like change is constantly happening to me or pushed upon me. It’s a lot to manage.” "I feel like I just check things off a list. I wish I knew how what I'm doing makes a difference." “I never know how ready I am at go live, and I worry if I’ll be successful on Day 1.”

  8. WHY GAMES IN THE FIRST PLACE? To Play is Human. - We’re All Gamers. - Games speak to our humanity. - We’re seemingly hardwired for games.

  9. MAKE IT FUN BY gamifying BEHAVIOR CHANGE. RELEVANT EXPERIENCE REWARDING COMPETITION REAL-TIME MEASUREMENT

  10. HAVE YOU EVER APPLIED GAME DESIGN WITHIN YOUR ORGANIZATION?

  11. OUR SOLUTION: ADOPTIFY

  12. ADOPTIFY IS AN ORGANIZATIONAL game CHANGER. Part social game mechanics, part behavioral science. • Customizable web experience • Weekly challenges and micro experiences • Team-based competition • Meaningful rewards and motivation • Robust, constant insight into individual and team readiness • High engagement and participation

  13. ADOPTIFY GETS PEOPLE TO want TO DO WHAT THEY have TO DO. FLEXIBLE CUSTOMIZATION SOCIAL COMMUNITY SUSTAINED ENGAGEMENT MEASURABLE READINESS

  14. ADOPTIFY TAKES YOUR PEOPLE ON A journey.

  15. HOW DOES IT WORK?

  16. MAKE IT RELEVANT TO YOUR AUDIENCE “This change means nothing to me, my job, or the customers I serve. I don’t know why it’s important.”

  17. MAKE IT RELEVANT TO YOUR AUDIENCE FarmVille • Make experiences that are easy to embrace. • Relatable themes, characters and language. • Give players choice.

  18. MAKE IT RELEVANT TO YOUR AUDIENCE Introduce a compelling narrative Orient the player Explain the rules of the game • • •

  19. BUILD IT TO FIT INTO THE PERFORMER’S LIFE “Preparing for this change is time consuming and taking me away from my day job.”

  20. BUILD IT TO FIT INTO THE PERFORMER’S LIFE Words with Friends • Elastic Play Sessions • I can play one word. • I can play multiple games. • Available Across Platforms • Browser, Facebook, Mobile • Eliminating all possible barriers to engagement.

  21. BUILD IT TO FIT INTO THE PERFORMER’S LIFE • Chunk learning to fit your schedule • Complete short challenges • Play on your own time • Integrate with other tech

  22. MAKE IT COMPETITIVE TO CREATE COMMUNITY. "I feel like I just check things off a list. I wish I knew how what I'm doing makes a difference."

  23. MAKE IT COMPETITIVE TO CREATE COMMUNITY. FitBit • Common Goals • Exercise and move more. • Social Pressure • “I want to be the best.” • “ I want to beat them next week!’

  24. MAKE IT COMPETITIVE TO CREATE COMMUNITY. • Check progress against our shared goal • Check the leader board • Recognize a peer who helped me learn

  25. MAKE IT OPTIONAL WITH REWARDS THAT MATTER “It feels like change is constantly happening to me or pushed upon me. It’s a lot to manage.”

  26. MAKE IT OPTIONAL WITH REWARDS THAT MATTER Fantasy Football • Incremental Rewards • Weekly Winners • Season Winners • Personal Motivations • “I want to be the best.” • “I want to be the smartest.” • “I want to have fun with my friends.”

  27. MAKE IT OPTIONAL WITH REWARDS THAT MATTER • Earn tickets and prizes • Work towards a shared organizational readiness goal

  28. MAKE IT MEASURABLE “I never know how ready I am at go live, and I worry if I’ll be successful on Day 1.”

  29. MAKE IT MEASURABLE Candy Crush Map Visualizes: • Where you are. • Where you’ve been. • Where you can go. • How you stack up against friends.

  30. MAKE IT MEASURABLE Adjust and respond based on real-time data Check progress against readiness checklist • •

  31. THE RESULTS

  32. RESULTS OF GAMIFYING CHANGE. Over 98% engagement. 91% of challenges completed on time. Positive behavior shift.

  33. WHICH PRINCIPLE RESONATED THE MOST WITH YOU?

  34. THANKS FOR CARING. REACH OUT! Caitlin Robie Rich Marmura www.tier1performance.com

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