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Presenter: Hélène Michel, Professor, Grenoble Ecole de Management Working in a business school and cooperating with major technological research organizations (such as CEA: French Alternative Energies and Atomic Energy Commission), Helene will share her experience on developing a global innovation strategy with games. She will present five steps: – Developing a brand of board and virtual games to support people contributing to the innovation process by imagining new products and services. – Designing a process to empower people (students, researchers or experts) creating their own games dedicated to their own innovation situation. – Creating a “Serious Games Room” where people can prototype and test their game on site. – Designing a “PopUp” Serious Games’ Room to support off-site innovation processes. For example to spend a week in an incubator, a company, a co-working space. – Defining a “Serious Game Master Certificate” with a “train the trainers” program for people willing to support innovation process with games.
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Innovation is a Serious Game Hélène MICHEL helene.michel@grenoble-em.com @helenemichel3
How a virtual cow changed my life Hélène MICHEL - Serious Games - 2015
Serious Games Strategies in Higher Ed Hélène MICHEL - Serious Games - 2015
Evaluating the performance of a training process ROI Results Knowing – Doing Gap Doing Learning Reaction Kirkpatrick & Kirkpatrick (2006); Philips (2002)
Given this context, what is the b-schools’ game plan ?
#Ex1 : Create Business Ideas using a Rubik’s Cube Hélène MICHEL - Serious Games - 2015
Estimated performance of the «Recycling » strategy ROI Results Doing Learning Reaction
Great! But… « I didn’t expect to become an hairdresser… »
Estimated performance of the « Ready-to-wear » strategy ROI Results Doing Learning Reaction
« What am I paid for? Providing license codes? »
Estimated performance of the « Home-made » strategy ROI Results Doing Learning Reaction
« It was stimulating and fun. But I am not going to do this again! It’s not my job! »
How do you get funding for this? Waiting for donations from generous alumni Harassing the Board for an investment Developing a « funded » project
The forgotten « WP5 » Work Package 5: Valorization Examples of tasks: T1: Organizing a conference T2: Creating new training programs T3: Developing a serious game
Smartifacts Hélène MICHEL - Serious Games - 2015
Estimated performance of the « Haute-Couture » strategy ROI Results Doing Learning Reaction
« Are we becoming editors? Who is going to answer to the hotline? Who will send the licence codes? »
B-schools: from customers to partners B-schools SG Editors 1. Content 2. Visibility on the higher education market 3. Academic legitimacy 1. Game Design 2. Innovative pedagogy 3. Distribution capabilities
Estimated performance of the « Co-branding » strategy ROI Results Doing Learning Reaction
The « serious » cycle Co-branding Haute-couture Home-made Ready-to-wear Recycling
Select your strategy Is the topic of SG in your b-school’s strategy ? Find another topic Yes No Is there a market ? No Yes Co-branding with an editor External Internal only Do you have the financial resources ? No Yes Home-made Haute-couture
Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth; Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard, Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels- Alderase activity through backbone remodeling guided by Foldit players ». Nature Biotechnology 30 (2): 190–192. Retrieved February 22, 2012.
