1 / 78

Ross Smith - Using Games and Play in Skype to Help Connect and Connect with Customers

Ross Smith, Director of Engineering - Skype, Microsoft This presentation was given at the 2017 Serious Play Conference, hosted by the George Mason University - Virginia Serious Play Institute. Games in the classroom help students. This session will talk about how Microsoft’s Skype in the Classroom program uses games to connect classrooms, build bridges between students and the outside world, attend virtual field trips, and motivate teachers through learning exercises. In addition, the speaker will talk about how Microsoft’s community forum makes heavy use of game mechanics to drive engagement, recruit ambassadors, and motivate people to help each other with problems. He’ll reveal some very interesting data behind a large scale community effort.

Télécharger la présentation

Ross Smith - Using Games and Play in Skype to Help Connect and Connect with Customers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Serious Play in the Enterprise Using Games for Customer Relations Ross Smith Skype for Good

  2. Phoenician Traders

  3. ancient civilization + children learn through play + festivals + hunting + athletic competition + fishing

  4. Bringing together games, play, and customer relations

  5. You can discover more about a person in an hour of play than in a year of conversation - Plato Plato

  6. In ev'ry job that must be done There is an element of fun You find the fun and snap! The job's a game Mary Poppins Mary Poppins

  7. industrial revolution

  8. Tobacco inserts

  9. + THE RISE OF THE… creative class

  10. + 1967 –Surveyor 3 IMAGINE

  11. +

  12. +

  13. +

  14. +

  15. +

  16. Customer Relations – For Good

  17. When companies support social or environmental issues, consumer affinity overwhelmingly upsurges:  93 percent of global citizens will have a more positive image of that company  90 percent will be more likely to trust that company  88 percent will be more loyal (i.e., continue buying products or services)  More than eight-in-10 consider CSR when deciding what to buy or where to shop (84 percent), which products and services to recommend to others (82 percent), which companies they want to see doing business in their communities (84 percent) and where to work (79 percent)

  18. Box Tops for Education

  19. In the Classroom

  20. Mystery Skype

  21. The Fake News Challenge: a new Skype Game A recent Stanford study showed that students at all grade levels can't determine fake news from the real ones. The study showed that while students absorb media constantly, they often lack the critical thinking skills needed to tell fake from real news. The Game: The Game: Imagine a game where the teacher presents an article found on the web or print-out to the class. Students research for two to three minutes, then respond by standing if they believe it’s fake or staying seated to signal if they believe the article is true. Grades: Grades: 3rd-12th grade Game’s Purpose Game’s Purpose We need students to be critical thinkers. This game is a way play-to-learn critical thinking skills surrounding false information found online. This game is designed to help your students think more deeply about the information they find and use from online sources. https://education.microsoft.com/fakenews

  22. Skype Breakout EDU We're going on a Skype Safari Breakout EDU game! We're going on a Skype Safari Breakout EDU game! Have you ever heard the "escape room"? “Escape room,” is a recreational team sport in which a group of people use their wits to break out of a locked room, and turns it inside out. In Breakout EDU instead of a locked room, teams must figure out how to get inside a locked box. If educators are using Breakout EDU in their classrooms, they can incorporate Skype to make this learning experience richer for their incorporate Skype to make this learning experience richer for their students students. The Game: The Game: Students solve clues about different cities and countries while gathering new facts along the way. The clues lead to Skype calls for students to learn more about each destination. Ages: Ages: Elementary, Middle Length: Length: Full Day - One Skype Call Per Hour -- OR this can be played as one Skype call per day for a week Content Area: Content Area: Geography, Social Studies, Foreign Language Special Instructions Special Instructions In this game, teachers will need to schedule FIVE SKYPE CALLS field trips, guest speakers, or classroom to classroom calls. They can schedule connections through the Skype in the Classroom website. FIVE SKYPE CALLS of their choice. These could be virtual Check out Check out education.microsoft.com/ education.microsoft.com/skypebreakoutedu resources resources skypebreakoutedu for preparation instructions and downloadable for preparation instructions and downloadable https://education.microsoft.com/skypebreakoutedu

  23. Virtual Field Trips

  24. Results Players Over 1,000 Feedback increase > 16x Feedback received: 10,000+ Players vs. non-players 67% of players participate vs. 3% of non Significant Quality Improvements for product Positive Impact on Ship Schedule Team Morale and Dogfood User Engagement

  25. Airline Miles Airline Miles • American Airlines • Delta Airlines • Southwest Airlines • United Airlines Business and Retailers Business and Retailers • Circle K • Coinstar • Evite • HSN • Western Union Credit Card Cash Back Donations Credit Card Cash Back Donations • Citibank — ThankYou Network • Discover Cash Back Bonus Hotel Rewards Programs Hotel Rewards Programs • Choice Privileges Rewards - Choice Hotels International • Club Carlson - Carlson Worldwide • Drury Gold Key Club Members - Drury Hotels • Marriott Rewards - Marriott International, Inc. • Hilton HHonors Giving Back Program - Hilton Worldwide, Inc. • Starwood Preferred Guest (SPG) Members - Starwood Hotels and Resorts Worldwide • CharityChoice Donation Cards

More Related