Tomas Sala - Applied Play: Tales from the Dutch Design Frontier of Serious Games

2. Tomas Sala Applied play, tales from the Dutch Design frontier of serious games twitter: @littlechicken01 littlechicken01 email: Tomas Tomas@littlechicken.nl web: www.littlechicken.nl www.littlechicken.nl littlechicken.nl

3. Tomas Sala The Dutch Little Chicken Game Company Case: Chain Awareness Case: Vocational Training Case: Coaching Kidney Patients • • • • • Case: early onset Alzheimer’s detection Questions • •

4. Amsterdam based Est - 2001 Focus on applied games 25-30 FTE

5. A fertile country Alumni of game development schooling (HKU) Dutch Design (Applied design) Playful history

6. Oops! Oops! No established publishing industry No funding No pathway to sales

7. A solution looking for a problem.

8. The problems Social change Impact of automation Adaption of automation A new economic reality

9. 2012 games monitor “The Netherlands house 330 game companies, with 57% involved in the production of Serious Games, while 44 % of the Dutch game industry is exclusively dedicated To Serious Games" (often called Applied Games by the Dutch Serious Games community).”

10. Hot Topics Validation Evidence based design Universities and Hospital involvement Insurers investment Multinationals are waking up Test-bed business culture. Cooperation

11. Ijsfontein Grendel Games Ranj Serious Games Little Chicken Game Company

14. Try and address real problems Accept and humanize Automation Design, validate , bring to market and Scale

15. Design from efficiency Design from esthetics

16. Design from efficiency Design from esthetics Design from natural human behavior playfulness

17. Playing is fun. We enjoy playing We feel free to experiment, learn, explore, fail, cheat and ultimately improve improve ourselves. playing, because when we play we are free

18. Cases Corporate : improving chain awareness Education : solving problems in vocational training Healthcare : Coaching patients to adhere to beneficial behaviour

19. Game on Corporate chain awareness For ICT professionals within ING banking Translates corporate and ICT structures and chains to sandbox gameplay

37. Geriatrix The Geriatrix game plays with the delicate balance of medical protocols and the patient’s well being. Aimed at young doctors in training, the game helps to navigate the often complicated process of diagnosis and treatment of the elderly. Prof. Dr. Marcel Olde Rikkert of The Radboud University Nijmegen Medical Centre in Nijmegen initiated this project to help medical students learn to balance the various aspects of geriatric diagnostics and treatment.

38. Medialis How to train young people studying in the field of anesthesiology? Or in any medical field for that matter? In our modern world, students have a growing number of diversions: Facebook, Twitter and mobile phones all vie for the attention of these students. The answer to this is to reach this group of students on the platforms that they carry with them all the time. Little Chicken developed the concept of Medialis together with AMC during a week long boot camp session organized by Dutch Game Garden. During that bootcamp, Little Chicken developed the concept and prototype for Medialis. This concept, which received a warm reception from the panel of bootcamp judges, was further developed into a full game to be launched in the Apple Appstore.

39. Questions ? twitter: twitter: @littlechicken01 littlechicken01 email: email: Tomas Tomas@littlechicken.nl web: web: www.littlechicken.nl www.littlechicken.nl littlechicken.nl