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NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. www.nidmindia.com
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HOW TO USE GOOGLE ADS FOR BUSINESS www.nidmindia.com
WHAT IS GOOGLE ADS? Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. www.nidmindia.com
GROW YOUR BUSINESS WITH GOOGLE ADS Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they're searching for your products or services. www.nidmindia.com
WHY ADVERTISE ON GOOGLE? Google is the most used search engine, receiving billions of searches per day made by millions of users. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority and authority in paid advertising. www.nidmindia.com
GOOGLE ADS TERMS TO KNOW Ad Extensions Bidding AdRank Campaign Type Click-Through Rate Conversion Rate www.nidmindia.com
AD EXTENTIONS Ad Extensions allow you to supplement your ad with additional information at no extra cost. These extensions fall under one of five categories: Sitelink, Call, Location, Offer, or App. www.nidmindia.com
ADRANK Your AdRank determines your ad placement. The higher the value, the better you’ll rank, the more eyes will fall on your ad, and the higher the probability of users clicking your ad. Your AdRank is determined by your maximum bid multiplied by your Quality Score. www.nidmindia.com
BIDDING Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE. www.nidmindia.com
CAMPAIGN TYPE Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display, video, shopping, app, smart, or performance max. www.nidmindia.com
CLICK-THROUGH RATE Your CTR is the number of clicks you get on your ad as a proportion of the number of impressions your ad gets. A higher CTR indicates a quality ad matching search intent and targeting relevant keywords. www.nidmindia.com
CONVERSION RATE CVR is a measure of form submissions as a proportion of total visits to your landing page. Simplistically speaking, a high CVR means that your landing page presents a seamless user experience that matches the ad's promise. www.nidmindia.com
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