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04/02/00 Merchant Servers Presentation

04/02/00 Merchant Servers Presentation. John Tullis DePaul Instructor john.d.tullis@us.arthurandersen.com. Merchant Servers Part 1. Merchant Servers - what are they? Software packages that enable financial transactions between two systems.

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04/02/00 Merchant Servers Presentation

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  1. 04/02/00 Merchant Servers Presentation • John Tullis • DePaul Instructor • john.d.tullis@us.arthurandersen.com Copyrighted material John Tullis 3/10/2014

  2. Merchant Servers Part 1 • Merchant Servers - what are they? • Software packages that enable financial transactions between two systems. • Use Web technology- normally Web browser, Web server communications. • An electronic commerce engine sits between the Web server and a database, enabling catalog access, entry and storage of customer/purchaser data, and order capture. Copyrighted material John Tullis 3/10/2014

  3. Merchant Servers Part 1 • Merchant Servers - components • Web Server • Database • Commerce Engine • Payment Gateway Copyrighted material John Tullis 3/10/2014

  4. Merchant Servers Part 1 • The Web Server • Web servers form the backbone of the e-commerce suite's interaction with the customer by: • Displaying HTML pages about the company and the e-commerce site • Showing a navigable catalog for consumers to browse for products and services • Using HTML forms and other front-end data entry for the customer to enter purchasing information • Providing a secure Internet connection for the transmission of payment information Copyrighted material John Tullis 3/10/2014

  5. Merchant Servers Part 1 • The Database Server • An e-commerce suite typically uses a database to maintain information on various subjects, including: • Product catalogs • Customer information • Order and shipping data • Site usage tracking • Administrative information Copyrighted material John Tullis 3/10/2014

  6. Merchant Servers Part 1 • The eCommerce Engine • The commerce server is the "glue" that holds the entire e-commerce suite together. It is typically implemented as an add-on to the Web server. • Manages communication between the other components of the commerce package • Controls special features particular to a specific commerce package • May be tightly integrated with other suite components • May be modular, capable of interaction with several brands of suite components Copyrighted material John Tullis 3/10/2014

  7. Merchant Servers Part 1 • The Payment Gateway • The payment gateway is the bridge between the e-commerce suite and the banking and credit institutions that will process the customers payment. • Payment gateways may support several types of purchase processing: • Manual processing • Simple credit card processing • Digital money transfers • Secure Electronic Transactions protocol Copyrighted material John Tullis 3/10/2014

  8. Merchant Servers Part 1 • Net.Commerce - strengths • Complete System - Web Server, Database, Templates • Broad Appeal • Small to Large Size Clients • Business to Consumer • Business to Business • Strong Scalability • Strong Legacy System Support • Strong Standards Support - EDI, SET , with WebSphere (Feb 2000), CORBA, Java, EJB Copyrighted material John Tullis 3/10/2014

  9. Merchant Servers Part 1 • Net.Commerce - weaknesses • Has lacked personalization functionality. • Slow to add cutting edge functionality. • Depends on bolt on products for additional functionality (best of breed approach rather than all in one approach) - complicates support. Copyrighted material John Tullis 3/10/2014

  10. Merchant Servers Part 1 • Microsoft Site Server - strengths • Microsoft Name • Wide-Scale Deployment • Strong Usage Analysis • Good Scalability • Innovative Graphical 'Pipeline’ - Order Processing Pipeline, Commerce Interchange Pipeline • Additional Venues - Push Technolog, E-Mail Content • Comprehensive Advertising Component Copyrighted material John Tullis 3/10/2014

  11. Merchant Servers Part 1 • Microsoft Site Server - weaknesses • Incomplete package - database server optional • Steep Learning Curve • Only Runs on Microsoft Platforms • Large Customization Requirement • No Direct Legacy System Support • Weak Standards Support - no EDI, no SET, weak Java (uses ASPs). Copyrighted material John Tullis 3/10/2014

  12. Merchant Servers Part 1 • BroadVision - strengths • Comprehensive One-to-One Personalization System • Business Process Separation • Strong Scalability • Strong Niche Market Support • Financial • Information Publishing Copyrighted material John Tullis 3/10/2014

  13. Merchant Servers Part 1 • BroadVision - weaknesses • Incomplete • Web Server not included • Database Server not included • Extremely Steep Learning Curve • Large Customization Requirement • Relatively Long Deployment Cycle • Extremely Expensive Copyrighted material John Tullis 3/10/2014

  14. Merchant Servers Part 1 • Open Market - strengths • Broad Appeal - Small to Large Clients • Rapid Deployment at Low End • Strongest Information Publishing Solution • Automated Delivery Facilities • Innovative Catalog Capabilities Copyrighted material John Tullis 3/10/2014

  15. Merchant Servers Part 1 • Open Market - weaknesses • Incomplete • Web server not included • Database Server Optional • Expensive to Deploy • No Direct Legacy System Support • Weak Standards Support • No EDI • No SET Copyrighted material John Tullis 3/10/2014

  16. Merchant Servers Part 1 • Intershop4 - strengths • Intershop has a very strong reference list in the hosting segment • Intershop4 Hosting allows the creation of many rather sophisticated e-commerce stores in a shared environment • It is easy to create a store in Intershop4 • ePages is easy to use • Enfinity supports the latest industry open standards Copyrighted material John Tullis 3/10/2014

  17. Merchant Servers Part 1 • Intershop4 - weaknesses • Intershop 4 Merchant/Hosting is written in Perl • IS4 requires Sybase Adaptive Server • Enfinity packages no personalization capabilities • Enfinity merchandising capabilities do not support coupons • Enfinity merchandising does not support order based discounts • Each Enfinity store has a single catalog • Administrator Authorization too limited. Copyrighted material John Tullis 3/10/2014

  18. Merchant Servers Part 1 • Net.Commerce - overall Copyrighted material John Tullis 3/10/2014

  19. Merchant Servers Part 1 • Net.Commerce - Web Server Copyrighted material John Tullis 3/10/2014

  20. Merchant Servers Part 1 • Net.Commerce - Net.Data Copyrighted material John Tullis 3/10/2014

  21. Merchant Servers Part 1 • Net.Commerce - database • DB2 UDB 5 • Oracle 8 Copyrighted material John Tullis 3/10/2014

  22. Merchant Servers Part 1 • Net.Commerce - database communications Copyrighted material John Tullis 3/10/2014

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