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4 Important Tips For Buying Promotional Jackets

Buying promotional jackets for your business? Or a custom jacket for personal use? Read these important tips before making that purchase!

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4 Important Tips For Buying Promotional Jackets

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  1. 4 important tips for buyingpromotional jackets Presented by Shoplet Promos

  2. Want Custom Jackets? • You need to ask yourself a couple of questions before moving forward

  3. Questions to ask… • Who is your target market? • What’s your budget? • What type should I buy? • Fabric? Color? Sizes? Features? AM I FORGETTING ANYTHING?

  4. Target Market • Does your market wear this style of jacket? • Certain demographics don’t wear certain styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets • If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products

  5. Target Market • Are your employees or teammates going to be the recipients of the custom jackets? • Popular way to promote team unity, to appear more credible to customers and it looks good!

  6. Target Market • So, who will wear it? • Young professionals? • Casual wear? • COLD weather? • Athletes? Teams? • Important to know, they will require different styles of Jackets

  7. Budget and Goals • What is your overall budget? • What are your goals?

  8. Budget • With literally hundreds of Promotional Jacket options, your budget is KEY • Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions • High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

  9. Goals • Quality vs. Quantity • Higher reach? Want as many people to recognize your logo as possible? Go for Quantity • Increase brand loyalty? Impress at a Trade Show? Go for Quality • The correct answer: it depends and it’s most likely a combination of both strategies VS.

  10. Styles • The fun part! • Choosing what style to purchase! • Fabric Type • Color • Sizes • Extras?

  11. Fabric Type? • There are so many styles to choose from – you need to make sure your fabric works with your market • For example: outdoor, cold weather = insulated and hoodedor athletes= letterman varsity jacket Upscale! Outdoorsy!

  12. Colors • Unlike a clothing line, you can’t offer many different color options • Does it compliment your logo design? • Does it fit within your brand colors?

  13. Sizes • If you don’t know exact sizes, choose a nice distribution of sizes • XS to XXXL

  14. Extras • What features will be most useful to your target market? Waterproof Hooded Vest

  15. Variety • Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!

  16. Overview • 3 Things To Focus On • Who is your recipient? • TARGET MARKET • WHAT DO THEY WANT • What is your budget? • QUALITY vs. QUANTITY • RIGHT BALANCE • What style should you buy? • FABRICS, COLORS, SIZES

  17. Presented by ShopletPromos For all your promotional product needs

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