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In the fast-growing ecommerce landscape, personalization has become the key to driving conversions, improving retention, and maximizing customer lifetime value. Shopify merchants today can leverage smart recommendation engines, personalization tools, and testing methods to build tailored experiences for every shopper. Whether itu2019s through Shopify email marketing personalization, on-site product suggestions, or Shopify personalization A/B testing, the right strategy can dramatically optimize the customer journey.<br>
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