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Understanding behavior is step one. But mapping the customer journey is how you reveal why customers actu2014and how best to support their path to purchase.<br><br>customer journey tracking Shopify illuminates every stageu2014from first touch to conversion and retention. It helps answer questions like:<br>Whatu2019s the most common path to purchase?<br>Where do prospects drop off?<br>How do top customers behave differently?<br>What triggers re-engagement for dormant users?<br>
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