[WEBINAR] Key Elements for Building A Content Strategy
Organizations often use the terms “content strategy” and “content marketing” interchangeably, when in fact there’s a distinct difference. A content strategy is a plan for how a company will use content to fulfill a need, or solve a problem for its customer, while simultaneously helping it achieve a business goal. Two executional arms, content development and content marketing then implement that content strategy. Content development is tasked with creating, sourcing and curating content, while content marketing is responsible for delivering that content to the right audience, on the right channel, at the right time. This presentation shares findings from Altimeter’s latest report which helps companies decide which content archetype is best suited to help them deliver on a customer need, while meeting a business goal as well. Omar Akhtar, analyst at Altimeter and Mat Zucker, Partner at Prophet will walk through the sequence of steps that build upon this archetype to create a formalized content strategy that minimizes content waste, aligns multiple teams around a common vision, and helps them deliver on a unified customer experience. Download the report: http://www2.prophet.com/buildingacontentstrategy
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