Africa Mobile Phone Accessories Market Analysis | CMI

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2. AFRICA MOBILE PHONE ACCESSORIES MARKET ANALYSIS • Africa Mobile Phone Accessories Market, By Type (Battery, Charger, Headphone & Earphone, Memory Card, Protective Case, Portable Speaker, Power Bank, and Other Accessories), By Price Range (Premium, Mid, and Low), By Distribution Channels (Multi-brand stores, Single brand stores, Online stores) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027 • The Africa mobile phone accessories market is estimated to account for US$ 2,587.3 Mn in terms of value in 2019 and is expected to reach to US$ 4,295.7 by 2027.

3. Market Dynamics- Drivers • Growing mobile phone users in the region coupled with declining prices of mobile phones is expected to drive growth of the Africa mobile phone accessories market during the forecast period. Moreover, growing popularity of mobile phones in the region has increased the demand for mobile phone accessories such as chargers, memory cards, and batteries. For instance, in August 2015, Google, Inc., a U.S.-based technology company, launched Android One smartphones in the African Market at low price. The device was offered with features such as offline YouTube videos and streamlined search services. • Furthermore, growing expenditure on internet and television services in the region is expected to propel the Africa mobile phone accessories market over the forecast period. This has led to enterprises endorsing products via advertisements. Proper marketing of products is essential, these products are not necessity for a common man. For instance, in January 2016, Netflix, Inc., a U.S.-based on-demand streaming service provider, launched its services in South Africa with an aim to cater growing demand for Internet TV industry.

4. Statistics: • The North Africa market is expected to dominated the Africa Mobile Phone Accessories Market in 2018, accounting for 43.8% share in terms of value, followed by South Africa and East Africa, respectively

5. Market Dynamics- Restraints • Emergence of Chinese products that are available at extremely low prices are expected to restrain growth of the Africa mobile phone accessories market during the forecast period. China has established a strong base in Africa concerning mobile phones. The Chinese companies have targeted consumer base in a strategic manner and is expected to expand its reach. • Furthermore, socio-economic conditions in Africa are relatively poor as compared as compared to other parts of the world. Therefore, a large pool of population are inclined towards cheaper mobile phones and associated accessories. This, in turn, is expected to hinder the Africa mobile phone accessories market in the near future.

6. Market Opportunities • Growing trend of online shipping in Africa is offering lucrative growth opportunities for market players. Number of people shopping in e-commerce platforms are increasing, thus posing excelling opportunities for mobile phone accessories manufacturers to target specific set of audience. • Furthermore, majority of population in Africa are inclined towards low cost products. This is owing to poor economic conditions in the region. This, in turn, is expected to pose significant growth opportunities for manufacturers to target the consumer audience by introducing low-price products.

8. Statistics: • For any segment information: • Protective Cases segment of Africa mobile phone accessories market is valued at US$ 467.6 Mn in 2018 and is forecast to reach a value of US$ 752.9 Mn by 2027 at a CAGR of 5.4% between 2019 and 2027.

9. Market Trend • Mobile accessories products such as chargers, cables, and mobile cases are in stores as well as on online platforms. Protective cases are typically inspired by recent trends in the market such as popular performer, popular sportsperson, movie, games, etc., in order to entice young consumers in the region. For instance, Orange is a popular online store that sells accessories such as batteries, chargers, cases, and more. • Market players in the region are offering innovative products to attract consumers. In this, headphones and earphones are offered with different features and varieties. In order to beat competitors, key players are have introduce wireless headphones that are slowly becoming popular among consumers.

10. Market Segmentation

11. Competitive Section • Key players operating in the Africa mobile phone accessories market are Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.

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