Rahul Ghose for The Most Influential Business Leaders to Watch Out For 2024

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION |MARCH 2024 The Most Influential?Business Leaders? to Watch Out For 2024 Case?Study Case?Study Dining at Your Doorstep: From Restaurants to DoorDash To Read More : Upshot Shaping the Future: Poland's Top 10 IT Companies Article Fresh Techniques for Bulk Email Deletion in Gmail Review Product Review Glassbox Rahul Ghose Founder and CEO Octanom Tech Pvt Ltd Rahul Ghose MEET THE MAN Focussed On Reducing India’s Investment Losses!

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5. F r o m E d i t o r ’ s D e s k W Leaders to Watch Out For 2024," we shine a spotlight on visionaries, innovators, and trailblazers who are redefining industries, driving change, and shaping the future of global business. elcome to the latest edition of The Enterprise World, where we bring you a curated selection of the most influential business leaders poised to make waves in 2024. In this issue, titled "The Most Influential Business As the world continues to navigate unprecedented challenges and opportunities, the role of visionary leadership has never been more critical. From disruptive startups to established industry titans, the leaders featured in this issue embody the spirit of innovation, resilience, and forward thinking that are essential for success in today's rapidly evolving business landscape. Through exclusive interviews, in-depth profiles, and expert analysis, we provide readers with unique insights into the strategies, philosophies, and leadership styles driving the success of these influential figures. Whether they are spearheading digital transformation initiatives, championing sustainability and social responsibility, or revolutionizing traditional business models, each leader featured in this issue offers valuable lessons and inspiration for aspiring entrepreneurs, executives, and industry professionals alike. Moreover, this issue serves as a testament to the power of leadership in driving positive change and fostering innovation. By highlighting the achievements and aspirations of these visionary leaders, we aim to inspire our readers to think boldly, act decisively, and embrace the challenges and opportunities that lie ahead in 2024 and beyond. Join us as we celebrate the individuals who are shaping the future of business and paving the way for a brighter, more prosperous tomorrow. Dive into the stories of The Most Influential Business Leaders to Watch Out For in 2024 and discover the insights, ideas, and inspiration that will shape the business landscape in the years to come. halmali S Shalmali W.

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7. L E A D E R S I N S P O T L I G H T For the cover read about - Rahul’s journey is fueled by a deep passion for the financial markets, sparked in his teenage years. Starting his trading journey at just 17, he was fascinated by the complexities of the industry. Even while in college, Rahul remained dedicated to trading, spending his free time improving his skills in campus Internet cafes. With over 15 years of experience, Rahul’s career has been impressive, rising to leadership roles like country head at MoneyFlix and Vice President at top broking firms. However, it was recognizing the untapped potential in trading and investing that drove Rahul’s ambition. Realizing the overlooked complexities in the industry, he set out to revolutionize the norm. This led to the creation of platform for ‘Hedged style’ trading and investing. Hedged , India’s first Rahul’s impact stretches far beyond pioneering digital innovations, with media outlets eagerly seeking his insights and expertise. Authoring over 100 articles, he has solidified his position as a prominent figure in the financial domain.

8. C O N T E N T S 12 Rahul Ghose

9. upshot 22 Shaping the Future: Poland's Top 10 IT Companies Article 30 Fresh Techniques for Bulk Email Deletion in Gmail Case study 32 Dining at Your Doorstep: From Restaurants to DoorDash Review 40 Product Review Glassbox

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13. Story - Rahul Ghose | Octanom Tech Pvt Ltd Cover RAHUL GHOSE MEET THE MAN Focussed On Reducing India’s Investment Losses! In recent years, financial technology (fintech) has emerged as a transformative force, reshaping the landscape of investing and making the once-exclusive realm of trading and investing more accessible to the masses. Yet, amidst this progress, a crucial gap remains that actually makes a significant difference to the outcome of participants, However, in the bustling fintech industry where companies vie for prominence, emerges a visionary entrepreneur who has boldly disrupted the status quo: Rahul Ghose. By pioneering innovative solutions tailored for retail traders & Investors, his company Octanom Tech has empowered individuals from all walks of life to participate in the financial markets with confidence. With his relentless pursuit of inclusivity and innovation, Rahul has solidified his position as one of the most influential business leaders to watch out for in 2024. Rahul Ghose, Founder and CEO Octanom Tech Pvt Ltd www.theenterpriseworld.com | 13

14. Cover Story Charting Success: The Story of Rahul Ghose A notable absence of platforms tailored to individuals experiencing losses in the market, with no specialized solutions available. Rahul’s journey is fueled by a deep passion for the financial markets, sparked in his teenage years. Starting his trading journey at just 17, he was fascinated by the complexities of the industry. Even while in college, Rahul remained dedicated to trading, spending his free time improving his skills in campus Internet cafes. With over 15 years of experience, Rahul’s career has been impressive, rising to leadership roles like country head at MoneyFlix and Vice President at top broking firms. Aligned with its mission, “Reducing India’s Investment Losses, One Hedge at a Time,” Octanom Tech is steadfast in its commitment to mitigating financial losses and empowering investors nationwide. Octanom Tech’s Ground-breaking Offering: Hedged However, it was recognizing the untapped potential in trading and investing that drove Rahul’s ambition. Realizing the overlooked complexities in the industry, he set out to revolutionize the norm. This led to the creation of Hedged, India’s first platform for ‘Hedged style’ trading and investing. Octanom Tech’s flagship product, Hedged, presents a suite of innovative solutions designed to empower retail traders and investors, setting it apart from conventional platforms. The platform leverages machine learning and advanced algorithms to deliver “Low Risk Options Trades,” providing retail traders with fully hedged options positions. This unique approach ensures that users can navigate the derivatives market with confidence, mitigating risks and fostering a sense of security. Rahul’s impact stretches far beyond pioneering digital innovations, with media outlets eagerly seeking his insights and expertise. Authoring over 100 articles, he has solidified his position as a prominent figure in the financial domain. Offering a distinctive investing experience, Hedged introduces “Simply Hedged Funds,” a revolutionary concept that combines a basket of stocks with built- in derivative hedges. Unlike traditional mutual funds, these funds are engineered to withstand market fluctuations, enabling investors to remain invested across various market cycles. With minimal management required—just 5 minutes a month—users can effortlessly navigate their investments, ensuring consistent returns. Transforming Trading: The Octanom Tech Revolution Octanom Tech emerges as a beacon of innovation in the financial technology landscape, driven by a collective expertise exceeding 100 years. Comprising professionals with diverse backgrounds in hedging, technical architecture, statistical analysis, and extensive trading experience, the team is committed to pioneering transformative solutions. Moreover, by adding new features, Hedged integrates cutting-edge predictive technology to forecast market trends accurately. It anticipates market crashes and upswings before they occur, empowering traders and investors to make informed decisions with foresight. Octanom Tech proudly introduces Hedged and Greein, its inaugural products, signaling a paradigm shift in investing and trading. With Hedged, the company presents India’s premier platform dedicated to the ‘Hedged Style’ of investing, addressing critical market challenges often overlooked by conventional instruments. In identifying key issues, Octanom Tech recognized: At its core, Hedged remains committed to its mantra of “for the love of retail,” ensuring that every product and technology advancement serves the needs of small traders and investors in India. By prioritizing risk management and accessibility, Octanom Tech strives to instill confidence and resilience within the retail trading community, distinguishing itself as a trailblazer in the financial technology landscape. A staggering 90% of individuals reportedly incur losses in the financial markets. Conventional investment avenues in India predominantly adopt a ‘Long-only’ approach, lacking in risk management. | March 2024 14

15. Empowering Retail Trading with Hedged Revolutionary Investing Experience Predictive Technology Integration Innovative Solutions From Left to Right - SHIV KUMAR PUPPALA (CTO), RAHUL GHOSE (FOUNDER CEO) www.theenterpriseworld.com | 15

16. Cover Story Leading the Charge: Rahul’s Impact at Octanom Tech At Octanom Tech, Rahul’s leadership spans across key domains, ensuring the company remains at the forefront of innovation and customer satisfaction: PRODUCT IDEATION Rahul spearheads the creative process of conceptualizing ground- breaking solutions that resonate with the needs of retail traders and investors. With a keen eye for market trends and consumer preferences, he drives the development of innovative products and features that set Octanom Tech apart in the industry. OPTIONS RELATED TECH EXPERTISE As a Derivative enthusiast, Rahul along with the company’s CTO Shiv Kumar play a pivotal role in steering the company’s technological advancements . Leveraging their experience, they ensures that Octanom Tech remains at the cutting edge of technological innovation, constantly evolving to meet the dynamic demands of the nancial markets. CUSTOMER SATISFACTION With a relentless focus on customer-centricity, Rahul prioritizes the delivery of exceptional service and support. A testament to his efforts, Octanom Tech boasts a signicant portion of revenue generated from repeat business and referrals, underscoring the company’s commitment to exceeding customer expectations. Above all, Rahul remains dedicated to realizing Octanom Tech’s overarching vision of mitigating global investment losses exceeding a billion dollars over the next decade. Through empowering every trader and investor with knowledge and technology, Rahul ensures that Octanom Tech stands as a formidable ally against financial uncertainties, embodying the essence of risk management encapsulated in the term ‘Hedged.’ | March 2024 16

17. Rahul’s Leadership Insights The Early Trials The journey of Octanom Tech was a rollercoaster ride from the outset, marked by exhilarating highs and daunting lows. Within a mere 18 months, Rahul and his team transformed their vision into a 50 Crore enterprise, a feat unparalleled in the industry. Yet, behind the scenes, the company faced formidable challenges that tested its resilience and resourcefulness. Firstly, he stresses the importance of respecting the competition and learning from them, even if you’re doing well and better than them. 01 Octanom Tech encountered cash flow uncertainties that loomed ominously, leaving it with mere reserves to sustain operations for a scant 1.5 months. Sleepless nights became routine as the team confronted relentless tech issues, confronting each setback with unwavering determination. Through these trials, they learned invaluable lessons, recognizing the delicate balance between prudence and strategic investment. Additionally, in learning the ropes of entrepreneurship, Rahul worked diligently to strengthen Octanom Tech, paving the way for its remarkable growth in the financial technology industry. Secondly, he values emotional intelligence, which helps leaders understand and connect with their team members better. 02 Lastly, he emphasizes the need to prepare for failure, warning against being too condent and always having a backup plan. 03 Rahul’s Leadership Insights Rahul’s approach to leadership is refreshingly simple yet effective. He believes in looking beyond fancy degrees and focusing on people’s natural talents, regardless of their educational background. For him, talent matters more than where you studied. Furthermore, he advocates three key qualities that every leader should have. Thus, Rahul’s leadership ethos encapsulates a blend of humility, empathy, and strategic foresight. This lays the groundwork for Octanom Tech’s continued growth and innovation under his guidance. www.theenterpriseworld.com | 17

18. Cover Story SUSTAINING SUCCESS | March 2024 18

19. The Key to Work-Life Balance Even the greatest leaders know that all work and no play can dim their brilliance. Rahul believes in achieving a perfect work-life balance through two key principles: delegation and disconnecting from technology during weekends. Understanding the temptation for leaders to micromanage, Rahul delegates the task overseeing rather than personally executing them. This culture not only fosters efficiency but also enables scalability within the organization. It also helps him prioritize quality time with family and friends. Outside of the work, Rahul indulges in his passions to maintain equilibrium in his life. An avid traveler, he embarks on adventures with his pet pup, Hugo, or with friends whenever he gets the opportunity. Additionally, Rahul finds solace in writing, a hobby that keeps him engaged and connected to his field. Leaders who write are leaders who think deeply, communicate clearly, and inspire others to action. As one of the most quoted individuals in the public media, Rahul’s dedication to his craft not only enhances his skills but also provides a creative outlet to unwind from the demands of work. Ahead of the Curve Octanom Tech attributes its enduring success to a combination of factors that have set it apart in the industry. Central to its achievements is the implementation of a ‘Low-Risk’ model, offering users a sense of security and stability in their investments. Moreover, the company prides itself on its integrity, earning trust through transparency and tangible experiences rather than relying solely on the reputation of its team. Offering free trials of its products allows users to experience rsthand the reliability and effectiveness of Octanom Tech’s solutions. Additionally, the company’s commitment to transparency is exemplied through third-party audits of all results on the Hedged platform, ensuring accuracy and credibility. This dedication to accountability distinguishes Octanom Tech as a trustworthy platform in an industry often plagued by uncertainty and malpractice. Every effort dedicated to enhancing customer experience is an investment that never goes to waste. The company’s instant response system for premium users has garnered appreciation, underscoring Octanom Tech’s commitment to customer satisfaction and support. With Rahul’s visionary leadership steering the company, Octanom Tech continues to uphold its legacy of reliability and innovation, setting new benchmarks in the nancial technology sector. www.theenterpriseworld.com | 19

20. Cover Story Guiding Lights Ahead of the Curve For Rahul, true inspiration stems from individuals who have built their lives from scratch, rising against all odds to achieve greatness. He admires those who haven’t had a privileged background or access to significant capital and connections but have still managed to carve out success for themselves. Rahul finds visionaries in those who exhibit raw talent, resilience, and an unwavering work ethic. He is drawn to stories of individuals who have faced adversity head-on, only to bounce back stronger each time, fueled by sheer determination and grit. For Rahul, these qualities of perseverance and determination epitomize the essence of true success, serving as constant reminders of what he aspires to achieve in his own journey. Octanom Tech is gearing up to revolutionize the trading landscape with the launch of a ground-breaking platform equipped with cutting-edge technology. Recognizing the overwhelming array of technical analysis types and tools available in today’s market, Octanom Tech is streamlining the trading experience by introducing six proprietary technologies and tools. These sophisticated tools are meticulously designed to empower retail traders, providing them with the essential resources needed to navigate the markets confidently. With a focus on simplicity and effectiveness, Octanom Tech’s platform promises to level the playing field, offering traders of all levels a comprehensive solution for successful trading in any market condition. Rahul urges every fin-tech enthusiast to keep an eye out for its highly anticipated launch later this year. Words of Wisdom for Future Leaders While ideas may abound, it is the ability to execute those ideas effectively that truly sets leaders apart. Rahul emphasizes that having a good idea alone is insufficient; what matters most is the ability to bring that idea to fruition. Moreover, budding leaders, particularly in the startup world, must not allow funding to dictate the trajectory of their businesses. Instead, Rahul advises maintaining a balance between ambition and prudence, ensuring that there is enough runway to sustain and scale the business without overextending resources. Drawing a fine line between ambition and financial sustainability is crucial for long-term success, a lesson every aspiring leader should heed. | March 2024 20

22. 10 10 In 2024, the IT Services market is projected to generate revenue totaling US$8.31 billion, with IT Outsourcing standing out as the leading segment, expected to hit US$3.05 billion. There’s an anticipation of steady yearly growth, with a forecasted annual growth rate of 7.60% by 2028. In this article, we will look at the top 10 IT companies in Poland Shaping?the?Future Shaping?the?Future POLAND'S IT COMPANIES Poland’s IT sector is like a hub of smart ideas and cool tech stuff. Imagine busy cities with tall buildings where people work on computers to create all sorts of digital things. From websites to apps, Poland’s IT experts are good at making cool stuff with technology. 22 | March 2024 22

23. 2. FUTURE PROCESSING Headquarters: Gliwice, woj. Śląskie Founded: 2000 Size: 1,001-5,000 employees Revenue: $128.2 Million Founded in 2000 as a software company in Poland, it has now expanded to over 1000 professionals delivering tech solutions globally. It provides end-to-end services, guiding clients from idea to reality, offering expertise in consulting, digital product design, software development, and more. With established frameworks, it has worked on many projects for SMEs and Fortune 500 companies, focusing on agile and user-friendly products. The company prioritizes client and employee satisfaction, believing it’s crucial for their success. 1. AVENGA Headquarters: Cologne, North Rhine-Westphalia Founded: 1799 Size: 1,001-5,000 employees Revenue: $1 Billion Avenga is a top-tier global company in IT engineering and consulting, focusing on custom software development solutions. With more than 20 years of experience, Avenga has helped over 410 clients worldwide by providing effective software solutions tailored to their specic needs. Its team consists of over 4300 digital transformation experts working from delivery centers located across Europe, the Americas, and Asia, ensuring accessibility to clients worldwide. Renowned for its extensive technical knowledge, Avenga is dedicated to being a competitive advantage for businesses in today’s corporate landscape. www.theenterpriseworld.com | 23

24. BRITENET 4. Headquarters: Warsaw, Masovian Voivodeship Founded: 2006 Size: 1,001-5,000 employees Revenue: $204.9 Million Britenet, a prominent IT rm, has been in the industry for 16+ years, creating innovative tech solutions. With a diverse team, including entrepreneurs and experts, they adapt to market changes. Starting small in 2006 with 10 employees, grown to over 1000 specialists, offering various services. It prioritizes trust, long- term relationships, and exibility as it expands in Poland and internationally. 3. ITRANSITION Headquarters: Lakewood, Colorado Founded: 1998 Size: 1,001-5,000 employees Revenue: $630.2 Million Itransition is a trusted global software company with 20+ years of experience. It serves clients from 40+ countries, from small businesses to Fortune 500 companies, offering various software services. With a team of 3000 skilled IT professionals, it can handle any project size. Their methods and efcient model have earned them recognition as a top outsourcing provider by industry authorities like IOAP and Software Magazine. | March 2024 24

25. 6. CLOUDFLIGHT POLAND Headquarters: New York Founded: 2019 Size: 501-1,000 employees Revenue: N/A Cloudight stands out as a premier full-service provider specializing in industrial digital transformation. Boasting a team of over 1000 procient IT strategists, consultants, data scientists, cloud specialists, and top-notch software architects, Cloudight elevates enterprise digitalization to unprecedented heights. From conceptualization to development and implementation, it accompanies companies throughout their journey. Leveraging its extensive experience and expertise, it strives to be your exible, dependable, and forward-thinking long-term partner. 5. LEVERX Headquarters: Miami, Florida Founded: 2003 Size: 1,001-5,000 employees Revenue: $109.0 Million LeverX, founded in 2003, focuses on SAP solutions. By merging LeverX and Emerline, it provides full-cycle technology services for business transformations. It has 20+ years of experience, collaborating with SAP as a Preferred Vendor. It prioritizes talent acquisition and maintains partnerships with universities. As an SAP Gold Partner, LeverX has completed 950+ projects for 800+ customers. Emerline offers software engineering services globally, specializing in web and mobile platforms. LeverX and Emerline work together to deliver innovative solutions for various industries. www.theenterpriseworld.com | 25

26. 8. TESTARMY Headquarters: Poland Founded: 2010 Size: 51-200 employees Revenue: $22.6 million TestArmy Group has been helping clients improve their projects for 10 years. It focuses on making software safe, functional, and without errors before it’s released. It’s growing in Central Europe and has completed over 800 projects. Most clients come back because they trust TestArmy, especially in cybersecurity. It has certications and is recognized as a top company. The brand is exible, adapts to clients’ needs, and has lots of experience. It cares about keeping clients’ promises to their customers and making sure their products work well. 7. LIGHTPOINT GLOBAL Headquarters: Tallinn Founded: 2011 Size: 51-200 employees Revenue: $16 Million Lightpoint Global has been making software for over 12 years, always focusing on clients’ needs. They’re experts in IT consulting, web development, software testing, UI/UX design, and IT infrastructure. It works with businesses, big and small, providing tailored solutions to meet their needs. With years of experience, Lightpoint Global is known for doing top-notch work and serving a wide range of clients. | March 2024 26

27. 10. EFFECTIVESOFT Headquarters: San Diego, California Founded: 2000 Size: 201-500 employees Revenue: $25.0 million EffectiveSoft Software Outsourcing started in 2000. It makes software for other companies. It has over 300 workers and has nished more than 1500 projects. The company focuses on quality and making clients happy. It works with clients all over the world. The company’s goal is to use the best technology to make custom solutions for each client. It wants to be transparent and deliver on time. They are proud that many clients stay with them for a long time. 9. SECURING Headquarters: Kraków, małopolskie Founded: 2003 Size: 11-50 employees Revenue: N/A This company has a team of experts in IT security. It helps with various IT solutions like web, mobile, and cloud. Its focus is working closely with clients and providing support from start to nish. Also, share its knowledge by speaking at IT security events around the globe. www.theenterpriseworld.com | 27

28. Conclusion: In this article, we've looked at the best IT companies in Poland. From big names like Avenga and Itransition to local favorites like Britenet and LeverX, each company brings its strengths to the table. They're all focused on making their clients happy, taking care of their employees, and staying ahead in the tech game. Together, they're shaping the future of technology not only in Poland but around the world. | March 2024 28

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31. Utilizing the “Select All Conversations” Feature Conclusion Conclusion This is a simple yet powerful feature. After performing a search or selecting a category, click on the “Select all conversations” checkbox. This allows you to select more than just the emails visible on the current page. With this method, you can delete hundreds of emails in a few clicks. It’s like using a net to catch all the fish in the pond at once. Keyboard Shortcuts Time to bring out the big guns – keyboard shortcuts. Enable them in your Gmail settings and learn a few that help with bulk email deletion. For instance, use “*” followed by “a” to select all emails in view, then “#” to delete. It turns your bulk email deletion task into a swift, keyboard-driven dance. Instead of waiting for emails to pile up, schedule regular cleanups. Set a calendar reminder for a monthly or bi-monthly email decluttering session. This proactive approach ensures that your inbox never reaches a state of overwhelming chaos again. It’s like regular maintenance for your digital garden, keeping it free from weeds. www.theenterpriseworld.com | 31

32. In the earlier days, the pleasure of enjoying tasty dishes on multiple occasions involved entering a warm and attractive restaurant, where the atmosphere and the culinary mastery of the chefs created unforgettable dining moments. Sometimes, due to time limitations, hectic schedules, or unexpected circumstances, it becomes quite challenging to go out and eat at a traditional restaurant. Restaurants have experienced transformation from being exclusive spots to enjoying tasty meals to using digital platforms and delivery services such as DoorDash. Making it incredibly convenient – with a simple tap on your phone, you can order, and soon, a delicious meal arrives at your doorstep. Brands like DoorDash not only changed how we enjoy meals but also became a lifeline for local restaurants by helping them reach more people. The industry continues to develop with the perfect mix of technology, customer preferences, and culinary innovation. This ensures that in the future, enjoying delicious food will be both convenient and not restricted by distance. In this article, let's dive into the exciting changes and the adventures in DoorDash's journey. We'll discover the creativity and deliciousness that inuence the present and upcoming scenes of restaurants and food delivery. | March 2024 32 | March 2024 32

33. www.theenterpriseworld.com | 33 www.theenterpriseworld.com | 33

34. History of the Brand: | March 2024 34

35. Brand Overview: It is an online platform that allows customers to easily order food from local restaurants and have it delivered straight to their doorstep. Established by Tony Xu Andy Fang Stanley Tang Evan Moore in 2013. It operates in several countries, offering a wide range of food options and delivery services for various types of cuisines. The platform partners with diverse restaurants. It also helps users to browse a variety of food options and place food orders through its app or website. DoorDash has become a prominent player in the food delivery industry, serving as a convenient and efficient way for people to access their favorite restaurants. Competitors of DoorDash: Company App Rating on Play Store Foundation Year Uber Eats 2014 GrubHub 2004 Instacart 2012 Postmates 2011 Seamless 1999 2013 GoPuff ChowNow 2011 2013 Deliveroo Just Eat 2001 www.theenterpriseworld.com | 35

36. Marketing Strategies Used by DoorDash: Targeted Segmentation: It focuses on three main groups - Dashers (delivery drivers), Restaurants, and Users. Understanding the needs of each group helps DoorDash tailor its marketing and services to meet their specific requirements. Finding Market Gaps: It identified opportunities by delivering to suburbs rather than just cities and also provided valuable information to restaurants about customer preferences. Emphasis on Quality: prioritized the quality of delivery ensuring high ratings for both partner restaurants and Dashers targeted to provide users with a positive and reliable experience. Unique Value Proposition (UVP): It sets itself apart by highlighting quality in a market where others focus on speed or price. This difference was supported by high- rated restaurants and Dashers. Continuous Technological Improvement: The brand invests in technology to enhance user experience, including a user- friendly mobile app with features like order suggestions, live tracking, and scheduling deliveries, meeting changing consumer expectations in the digital age. Customer-Centric Approach: It places a strong weight on customer satisfaction, with a strong support system, including a dedicated Twitter account and 24/7 website support, quickly addressing customer issues to build a positive reputation. Adapting to World Events: During COVID-19, the brand prioritized safety by offering contact-free deliveries, providing safety supplies to Dashers, and supporting local restaurants by giving up commission fees temporarily. Partnerships and Collaborations: They formed strategic partnerships with major brands like Walmart and local businesses to enter new markets such as grocery delivery, contributing to growth and change. Promotional Strategies: It engages in traditional advertising and partners with restaurants to create attractive deals and promotions, as seen in collaborations like "Get a Big Mac for 1 cent, Only on DoorDash" with McDonald's. | March 2024 36

37. User Loyalty Programs: It offers the DashPass subscription, providing benets like $0 delivery fees on orders over $12 for a monthly fee, encouraging repeat business and customer retention. Latest Marketing Campaign: "A Neighborhood of Good in Every Order" is DoorDash's latest campaign, showcasing the positive impact of every order on local communities. Beyond fulfilling immediate needs, each order supports local businesses, pays Dashers, and contributes to the overall well-being of neighborhoods. Through TV, digital, social media, in-app, and outdoor ads, which reframes ordinary orders as vital contributors to the collective good. This initiative reflects its ongoing commitment to empower and uplift local economies, celebrating the diverse communities they serve. Market Dynamics of DoorDash: As of January 2024, DoorDash is valued at $43.10 billion, ranking as the 426th most valuable company globally. Holding a strong 66 percent of the market share, it leads the online food delivery market in the United States. Also, their app boasts a strong rating of 4.6 out of 5 stars. Controversies: It has been the target of various legal challenges as well as criticism. One major problem that raises questions about transparency is the unsupported practice of withholding tips from delivery drivers. Additionally, the business is charged with antitrust price manipulation, which could reduce competition in the food delivery industry. Due to its unapproved restaurant listing, the company has drawn criticism and faced struggles with restaurant owners. Also, there is controversy surrounding the misclassification of workers as independent contractors rather than employees, which affects labor rights. DoorDash faces difficulties in responding to public concerns and resolving legal issues in the economic environment as a result of these controversies. www.theenterpriseworld.com | 37

38. Future of the Food Delivery Industry: Eco-friendly and beneficial delivery services are the focus of the future of food delivery. Personalized experiences will be provided by cutting-edge technologies like AI and AR. Sustainability will be highlighted, with a focus on environmentally friendly behavior. Forming partnerships will increase the variety of food choices that are open to you. It combines technology, sustainability, and effective satisfying of your appetite! Drones and self-driving cars of the future will expedite deliveries and cut down on wait times. AI will personalize recommendations according to your preferences, making each order more enjoyable. Menu exploration through virtual reality could be made possible. Sustainable packaging and local sourcing will be the main focus of these initiatives. New and distinctive options will be introduced through partnerships with regional farmers and artisans. It is thought that food delivery in the future will be quick, environmentally friendly, and customized just like your preference. Conclusion: It has transformed how we experience dining, providing a lifeline for local restaurants and leading the online food delivery market. Through strategic marketing and technological advancements, it has become a major player, adapting to challenges like the COVID-19 pandemic. The company's commitment to community impact is evident in its latest campaign. Despite its success, it faces controversies related to transparency, worker classification, and antitrust concerns. Looking to the future, the food delivery industry aims for sustainability and technological innovation, with DoorDash controlled to play a significant role. Expect a future marked by quick, eco-friendly, and personalized food delivery experiences. | March 2024 38

40. Establishment year - 2010 Founder - Yoav Schreiber, Yaron Gueta and Hanan Blumstein Headquarters - London, England Employees - 300+ Website - https://www.glassbox.com/ Overview Glassbox is a software that helps streamline web analytics via session replay, customer journey mapping, and heatmaps. It allows organizations to record, replay, and analyze customer interactions with their digital products such as websites and mobile applications. It was founded in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein who envisioned to have a platform that supported both web and mobile apps to give users a more complete picture of the customer journey. The software works by collecting data like mouse movements, keystrokes, and any other interactions on the webpage. By providing these insights, it helps organizations that have a digital presence like e-commerce, healthcare, finance, and hospitality to improve and optimize their user experience. Features Glassbox has a wide range of features that help in gaining insight about user interactions and behaviors on digital platforms like websites and applications. Session replay - The software allows its users to replay individual sessions that occur on websites and applications. You get to view how visitors navigate through your platform, interact with various elements, or encounter any issues. This feature can help with identifying usability issues, user frustrations and improve user experience. Data Visualisation - Glassbox has many data visualization tools like graphs, charts, and heatmaps to represent user behavior effectively. With the help of these tools, you can get insights into user engagement, navigation paths, click patterns, and many more. | March 2024 40

41. Form Analytics - With this feature, you can get insights on how a user interacts with forms, where they encounter difficulties, and how form design can be optimized to improve conversion rates and user satisfaction. Anomaly Detection - With the help of this feature, businesses can identify unusual patterns, deviations, or behaviors that may indicate technical issues, security breaches, or fraudulent activity. Integration and customization - The software seamlessly integrates with a wide range of third- party tools and platforms, including content management systems, customer relationship management, and marketing automation software. It also has an extensive customization option, which allows you to customize the platform as per your preferences. Conversion Funnel Analysis - A conversion funnel is a step-by-step journey a user takes to take an action like making a purchase. This feature allows you to analyze and visualize that. This can help in identifying drop-off points, and areas of optimization to maximize conversion rates. Pros and Cons Pros Cons It offers a detailed insight into user behavior, allowing businesses to understand how their visitors interact with their website. It is a complex software that can be an issue for beginners and novice users and can take a while to learn all the advanced features. With tools like graphs and heatmaps, it becomes easier for businesses to interpret complex analytic data. Its features like session replay or comprehensive analytics can be resource intensive which may lead to increased storage and processing requirements and might impact the performance. With the help of advanced algorithm features, businesses can detect technical glitches or security breaches. It is a premium software that can be expensive for small businesses and startups. With features like data anonymization, masking, and redaction, businesses can be assured that sensitive information is protected while they still get detailed insight. It is heavily dependent on data quality and accuracy so businesses need to ensure that the data is properly implemented and maintained. You get to customize the layout as per your needs and requirements. It offers third-party integration options with various tools and platforms. www.theenterpriseworld.com | 41

42. Plans and Pricing Glassbox offers plans according to Conversion optimization, Customer engagement, Production Support, and Compliance. For each business the plan is different and customizable, hence to know the pricing for your business you have to contact Glassbox. Friendly UI Business Oriented What do you like best about Glassbox? What do you like best about Glassbox? I like the friendly UI of glassbox console, everything is well organized and well laid out on the screen. It is easy to search the recorded sessions using different search criteria. It covers all the information that we need for investigating each session, including the browser information, IP address, and device information. It is also easy to import, export, and share sessions. Seeing as accurately as possible what our customers of visibly experiencing in our web apps. It complements our logging and helps us monitor releases. What do you dislike about Glassbox? A lot of the resources on the Glassbox website are sales- oriented. But I'd like to see more resources geared towards engineers, and how they best implement Glassbox, alongside guided tutorials on how to get the most out of Glassbox. Selling the idea of Glassbox to 'Head of Product' is easy enough, but to really get the value out of the product it needs to be sold to the teams implementing and using it. What do you dislike about Glassbox? There are too many columns on the default recorded sessions page. I think some of them can be hidden first, for example, the Start Time (GMT) column. and it would be helpful if there were some real-time tips for searching and other usage. What problems is Glassbox solving and how is that benefiting you? What problems is Glassbox solving and how is that benefiting you? Reducing customer abandonment from our website and gaining a higher level of adoption. ing our customers a better digital experience. Investigating errors in our customer's sessions and locating the areas which are prone to issues. fixing them and giving our customers a better digital experience. A lot of great insights What do you like best about Glassbox? You get what you pay for What do you like best about Glassbox? I like the fact that I can use Glassbox to review sessions where our customers are struggling. This helps us to quickly look at what in the product or process is broken and what we need to do in order to fix it. I have to say that I am very pleased with this tool - specifically with its augmented journey map which has various types of insights regarding the reason why my customers are having issues. What do you dislike about Glassbox? What do you dislike about Glassbox? There is a lot of data. Sometimes, it can be complicated to know how to create filters and better criteria. The recreation of screens also isn't straightforward many times. The solution performed it was told, but would appreciate if there were more training videos on onboarding so that our team could get up to speed quicker What problems is Glassbox solving and how is that benefiting you? What problems is Glassbox solving and how is that benefiting you? Fixing our site and supporting our devlops team. it takes much less time to identify issues and to convince others in the org as we all are working around a single source of truth. Sorting the sessions according to where customers have problems we can then prioritize what we need to deal with first (in terms of errors) so that we get the most out of our resources. 42 | March 2024 42 42

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