SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider

1. WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2024 Journey to the Trans HIMALAYAN JEWEL: MUSTANG VALLEY Case?Study Case?Study HERMES: Crafting Success in the World of Luxury Fashion SIMNET SIMNET TED DE VOS Most Trusted IT SERVICES & SOLUTION PROVIDER Companies - 2024 CEO 2024's Most Trusted IT Services & Solution Provider

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5. F r o m E d i t o r ’ s D e s k Dear Esteemed Readers, We are delighted to unveil the latest edition of The Enterprise World, where we shine a spotlight on the bedrock of technological advancements – the Most Trusted IT Services & Solution Provider Companies. Our cover story features trailblazer that has redefined excellence in the IT services landscape. SIMNET Inc, an industry In a world where the reliance on technology has become paramount, SIMNET Inc stands out as a beacon of trust, reliability, and innovation. As the cover feature, we delve into the core values, technological prowess, and client-centric approaches that have propelled SIMNET Inc to the forefront of the IT services and solutions domain. The feature not only explores the remarkable journey of SIMNET Inc but also encapsulates the broader trends and transformations within the IT services sector. From cutting-edge solutions to client success stories, this issue is a comprehensive guide for businesses seeking the most trusted IT partners. At The Enterprise World, we are committed to bringing you narratives that inspire, inform, and influence the future of business. We invite you to immerse yourselves in the insights, strategies, and success stories presented in this issue, as we celebrate the Most Trusted IT Services & Solution Provider Companies. As we feature SIMNET Inc on our cover, we extend our gratitude to our readers, contributors, and partners for being part of The Enterprise World community. Your continued support fuels our passion for delivering impactful content that resonates with the global business fraternity. Thank you for choosing The Enterprise World as your source for cutting-edge insights into the world of business and technology. Warm Regards Utkarsh D.

6. The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (AMERICAS) Creative Content Editor Shalmali W. Peter J. PR & Marketing Coordinator Business Development Executive James H. Ginny S. Creative Design Head Graphic Designer Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T L E A D E R S I N S P O T L I G H T For the cover read about - For the cover read about Michael Gareau (Founding President) Founded in 2018 by Starpax Biopharma emerged from the acquisition of two patents focused on virtual monopole magnetic field vectors. Since then, the company has dedicated the efforts of 350 professionals and experts to develop an exceptional cancer treatment technology, resulting in 57 patents and pending applications. Enterprise World is thrilled to announce SIMNET as one of 2023's Most Trusted IT Services & Solution Provider Companies. and his team, In an era where technology profoundly impacts every business aspect, companies are on the hunt for reliable IT services and solutions that can streamline their digital journey. This is where leader in providing state-of-the-art IT services and solutions. Today, The SIMNET comes in, a global During preclinical trials on human tumors grown in animals, the technology showcased remarkable results, addressing a long-standing resistance problem in treatments that chemotherapy and immunotherapy have struggled with for over a century. resiliency, performance, and security. With a rich background in various sectors like Manufacturing, Logistics, Energy, Automation, Healthcare, Finance, and Government, they are adept at offering tailored solutions. Under the leadership of President Ted de Vos, SIMNET has ascended to new heights. He has been pivotal in transforming the company from a conventional managed services provider to a dynamic product and services enterprise. As a premier provider of Cloud, Security, and Managed Services, SIMNET is committed to unlocking businesses' potential by leveraging simplicity, The Starpax technology achieved a 100% remission rate reaching Complete Pathological Responses with no meaningful side effects. Unprecedented in cancer treatment, the technology simultaneously delivers three therapeutic benefits in a single treatment: localized chemotherapy throughout the tumor volume, penetration and accumulation in hypoxic zones targeting non- dividing stem cells (drivers of metastasis), and immunotherapy. SIMNET’s dedication to innovation, customer-centric strategy, and expert knowledge has led to its recognition as an industry game-changer. By offering a diverse suite of services and solutions, it's reinventing how organizations leverage technology across Canada and worldwide. This breakthrough garnered the attention of the financial community, securing $70 million to advance the project. Starpax established three laboratories and a state-of-the-art GMP Magnetodrones manufacturing plant and installed the first Polartrak in a hospital to prepare for upcoming clinical trials in 2024.

8. C O N T E N T S 12 SIMNET

9. upshot Journey to the Trans-Himalayan Jewel: Mustang Valley 22 Blog Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico 30 Case Study Hermes: Crafting Success in the World of Luxury Fashion 38 Review greythr review 44 Article The Automotive Industry’s Shift To Stainless Steel Etching 48

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13. Cover Story SIMNET SIMNET 2023's Most Trusted IT Services & Solution Provider Ted de Vos | CEO www.theenterpriseworld.com | 13

14. I n an era where technology profoundly impacts every business aspect, companies are on the hunt for reliable IT services and solutions that can streamline their digital journey. This is where SIMNET comes in, a global leader in providing state-of-the-art IT services and solutions. Today, The Enterprise World is thrilled to announce SIMNET as one of 2023's Most Trusted IT Services & Solution Provider Companies. As a premier provider of Cloud, Security, and Managed Services, SIMNET is committed to unlocking businesses' potential by leveraging simplicity, resiliency, performance, and security. With a rich background in various sectors like Manufacturing, Logistics, Energy, Automation, Healthcare, Finance, and Government, they are adept at offering tailored solutions. Under the leadership of President Ted de Vos, SIMNET has ascended to new heights. He has been pivotal in transforming the company from a conventional managed services provider to a dynamic product and services enterprise. SIMNET’s dedication to innovation, customer-centric strategy, and expert knowledge has led to its recognition as | January 2024 14

15. Cover Story an industry game-changer. By offering a diverse suite of services and solutions, it's reinventing how organizations leverage technology across Canada and worldwide. productivity, and bolster their defences against emerging threats. They foster enduring relationships based on trust, reliability, and a mutual commitment to success. shines as a paragon of simplicity and resilience. Breaking Away from the Norm "Innovation is our lifeblood." Their offerings include cloud infrastructure, robust security measures, and efficient managed services, helping organizations streamline operations, improve SIMNET's proactive support, strategic guidance, and groundbreaking solutions enable businesses to meet their goals. In a world fraught with complexity and uncertainty, SIMNET SIMNET has disrupted traditional working paradigms through their forward-thinking approach and constant exploration of cutting-edge technologies. The company's team www.theenterpriseworld.com | 15

16. Cultivating Positive-Aggressive Culture emphasizes continuous learning, keeping them abreast of the evolving tech landscape. profitable, self-funded, and in control of our destiny. We have customers who depend on us daily for their IT, Cloud, and Security needs, and who continue to renew and grow with us. We are proud of the jobs we create, both in Canada and the USA, and of the people who form part of the SIMNET family.” Ted de Vos, a successful entrepreneur, and visionary leader, understands the importance of nurturing the right culture for long-term success. He promotes a Positive-Aggressive culture at SIMNET, where success is not just about outcomes but also about the positive impact and emotions felt along the journey. A notable contribution of SIMNET to the IT industry is facilitating the transition to as-a-service models. They recognize the growing appeal of these models in achieving simplicity, cost reduction, and alignment with organizational objectives. Catering to needs overlooked by Hyperscalers. With the as-a-service approach, organizations can enjoy choice, flexibility, and the ability to categorize essential resources like security, cloud computing, and storage as operating expense (OpEx). This shift in preference is now visible across IT organizations worldwide. A major critical area of Klauser's focus lies in bridging the gap for IT and Business Executives seeking specialized expertise from a Cloud and Security partner who caters to their specific needs, often overlooked by the major Hyperscalers. With decades of experience working with thousands of service providers and end-users, Klauser recognizes a significant demand from businesses in search of alternative cloud infrastructure and platform services that offer tailored solutions for their regions and industries. The major Hyperscalers like Amazon Web Services and Microsoft Azure are unable to provide this level of customization, pushing a "one size fits all" approach to cloud computing onto their customers. Emphasizing Maya Angelou's wise words, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel," Ted underscores the significance of fostering a culture where everyone feels valued, respected, and inspired. The “Aggressive” aspect is about winning, but what matters is the “Positive”, how we make one another feel as we win together. By offering a wide range of services and tailoring solutions to meet the unique requirements of each client, they empower businesses to thrive in a rapidly evolving digital landscape. SCALING TO MEET DEMAND SIMENT President, Ted de Vos states, “We listened to what customers need and build products with fully managed and secure services bundled in.” SIMNET-as-a-Service portfolio includes: A key investment to further accelerate growth and to help businesses accelerate their digital transformation journey towards streamlined, reliable IT services and solutions, was the recent addition of David Klauser to the SIMNET family, a seasoned professional with vast expertise in sales and marketing leadership. With over 25 years of experience and executive roles in major transformative technology companies, David joined SIMNET as the Senior Vice President of Sales and Marketing. Klauser explains that navigating the vast array of Hyperscaler services can be challenging and overwhelming for customers. Moreover, businesses needing to comply with data privacy or residency laws in their countries face limitations in using public clouds located in other geographic regions. Additionally, ingress and egress data transfer costs associated with Hyperscaler cloud services can catch clients off guard, leading to unforeseen expenses while optimizing cloud spending. Infrastructure-as-a-Service, Platform- as-a-Service, Kubernetes-as-a-Service, Blockchain-as-a-Service, API-as-a- Service, AI-as-a-Service, Desktop-as- a-Service, Disaster recovery-as-a- Service, VPN & Firewall-as-a-Service, Cyber SIEM and SOC-as-a-Service This evolution from a traditional managed services provider to a holistic products and services company underscores SIMNET’s dedication to customer satisfaction. By actively engaging with its customers, SIMNET has developed products that offer fully managed and secure services. This inventive approach allows customers to benefit from bundled solutions tailored to their specific needs. Klauser brings his invaluable insights to accelerate the company's growth and success. Together, Ted and Klauser’s combined expertise and experiences will further propel SIMNET as a leading force in the industry. Enter SIMNET, a proactive and reliable provider of Cloud, Security, and Managed Services. With a commitment to simplicity, resiliency, When asked about the key achievements of Ted’s entrepreneurial journey, Ted states, "SIMNET is | January 2024 16

17. Cover Story performance, and security, SIMNET empowers businesses to achieve their goals successfully. The company takes pride in its local presence and personalized approach, offering vertical- specific solutions across hybrid and multicloud environments. By accelerating workload deployment and optimization across various private and public cloud environments while ensuring consistent management, SIMNET helps clients achieve efficiency. At the heart of its offerings is the Cloud platform, built with cutting-edge technology to provide unparalleled performance, security, and scalability. "Whether you are a small business seeking to streamline your operations or a large enterprise in need of a secure and reliable platform for your mission- critical applications, SIMNET has you covered," says Ted. The effectiveness of this technological prowess is evident in the success stories of its clients. Businesses have seen significant improvements in the efficiency and performance of their IT systems and applications through SIMNET's services. One of SIMNET's key strengths lies in its Microservices, which enable clients to reduce development costs compared to the combined expenses of using Hyperscalers' development and testing tools. These tools can prove too costly for developers with limited budgets. In addition, SIMNET's streamlined approach has led to substantial cost savings for clients, enabling them to channel resources towards core business operations. By managing their IT infrastructure, SIMNET allows clients to focus on advancing their business, confident in the reliability and performance of their technological backbone. Moreover, SIMNET experiences a rising demand for "Edge- ready" cloud solutions, catering to clients who seek cloud services at the network edge beyond their regional data centres. Integrating, securing, and operating Hyperscale options at the edge can be challenging, and these options often lack strong local implementation and ongoing managed services support. Overcoming Roadblocks Despite Challenges, SIMNET Stands Tall. From the beginning, SIMNET placed individual customers over sheer size. They treat each customer as part of the SIMNET family, forming the foundation of SIMNET. Amid complexity and uncertainty, SIMNET stands as a beacon of simplicity and resilience, supporting businesses with cutting- edge solutions and unwavering dedication to their success. In an era where technology is no longer a luxury but a necessity, enterprises require reliable and innovative IT services to navigate the intricate landscape of the digital world. As an illustrious frontrunner in this field, SIMNET Inc offers top-tier IT solutions and services, empowering businesses to prosper in the digital age. We are delighted to feature SIMNET Inc in our latest edition as one of the Most Trusted IT Services & Solution Provider Companies – 2023. Empowering Seamless Experiences SIMNET is dedicated to offering a frictionless experience to its clients. By heavily investing in AI, automation, and tailored products, the company ensures a unified point of contact, streamlining management, billing, and overall experience across Cloud, Security, and Managed Services requirements. This commitment to ease-of-use is deeply ingrained in SIMNET's ethos. www.theenterpriseworld.com | 17

18. Specializing in Cloud, Security, and Managed Services, SIMNET simplifies the intricate, enhances resilience, accelerates performance, and ensures secure systems, powering businesses towards a digital revolution. With a wide clientele across sectors like Manufacturing, Logistics, Energy and Automation, Healthcare, Finance, and local and federal governments, SIMNET harnesses its vast expertise to cater to varying needs. machine learning, quantum computing – and we're eager to delve into these areas." SIMNET's mission, under the guidance of its visionary President, is to continually refine its services and processes, keeping the client at the heart of its endeavours. The company also focuses on upskilling and nurturing its talent, acknowledging that their growth and dedication is an essential part of SIMNET's success. Under the astute leadership of CEO Ted de Vos, SIMNET has charted an impressive growth trajectory. His visionary approach is transforming the company from a conventional managed services provider into a dynamic tech entity focused on delivering Secure, High Performance Cloud services. Amid an evolving IT landscape, SIMNET Inc. continues to be a beacon of innovation, strategic vision, and unwavering commitment to excellence. This progressive company is pushing the envelope, proving that the potential of IT is limitless and that its journey on the technological frontier is just beginning. Fuelling Growth Looking ahead, SIMNET is dedicated to exploring new avenues and expanding its suite of offerings. Ted de Vos is enthusiastic about the future of the industry, noting, “There's a lot to be excited about. The 'as-a-service' trend is just beginning to take off, and we're proud to be at the forefront of that movement. There's an explosion of new technologies on the horizon – artificial intelligence, Empower your enterprise with SIMNET – your reliable partner in navigating the digital world. Embrace the digital revolution with cutting-edge IT services and solutions that simplify complexities, enhance security, and boost performance. Transform your organization and take it to new heights with SIMNET, a trailblazer in the realm of technology and innovation. | January 2024 18

19. Cover Story Uncompromising Excellence At SIMNET, there are no corners cut or shortcuts taken. Klauser adds, “Our word is our bond. We don’t overcommit. We deliver on time and treat every customer as if they were our only client.” Investing heavily in its people, processes, and tools, it prioritizes continuous improvement. From AI implementation to training and development, it equips its workforce with cutting-edge resources. By providing excellent service and creating happy customers, the company aims to build a valuable and enduring company that people love. Driven by its mission to be one of Canada's top service providers, SIMNET strives to deliver the best IT services available. Its commitment to valuing each client and exceeding expectations is woven into the fabric of its organization. Through meticulous hiring, ongoing training, and a customer-centric approach, SIMNET sets a high standard for service companies, fostering enduring relationships and creating lasting customer value. David R. Klauser | SVP of Sales & Marketing Relationships company's success. Employee Development and Growth A significant contributor to SIMNET's success is its unwavering commitment to building trust and fostering long- term relationships with its clients. The company prides itself on its customer- centric approach, ensuring that each client's unique needs and challenges are understood and addressed. One of the company's core principles is investing in its people. SIMNET believes that the key to delivering exceptional services lies in the hands of a knowledgeable and empowered workforce. The company provides comprehensive training and support, ensuring that each team member is equipped with the necessary skills and knowledge to excel in their roles. This extends beyond technical competencies to include customer service skills and a deep understanding of the business challenges faced by their clients. Empowering Growth and Success By delivering consistently high-quality services and demonstrating a genuine concern for its customers' success, SIMNET has been able to cultivate a strong reputation for reliability and trustworthiness. The company's philosophy revolves around the belief that each customer is a part of the SIMNET family, and this sentiment is reflected in the quality of the relationships it builds. SIMNET's success doesn't just revolve around its revolutionary services and solutions. At its core, it is a company that believes in the power of people and relationships. This people-focused philosophy is evident in its relationship with its employees and customers. This dedication to employee growth and development extends to the company's commitment to promote from within. By prioritizing internal advancement, SIMNET nurtures a team that has a deep understanding of the company's mission and values and is genuinely invested in its success. "Helping businesses isn't just about providing tech solutions. It's about empowering people, fostering growth, and building meaningful relationships," remarks Ted de Vos. At SIMNET, each customer is part of the family, and each employee is seen as an integral contributor to the Looking Ahead The future of SIMNET is bright and promising. The company is set to continue its upward trajectory, fuelled by its commitment to innovation, Building Trust and Long-term www.theenterpriseworld.com | 19

20. Cover Story customer service excellence, and people-centric approach. It will continue to focus on expanding its service offerings, constantly adapting to meet the evolving needs of businesses in the digital age. by a mission to simplify and elevate the world of IT, SIMNET is propelling businesses into a prosperous digital future. Upcoming Service Expansion As SIMNET looks to the future, it has several exciting projects and developments in the pipeline. The company aims to further enhance its service offerings and continue evolving to meet the ever-changing needs of the digital world. With an aim to deliver an even more comprehensive suite of services, SIMNET is planning to expand its offering by introducing new services that address emerging tech needs. While maintaining its core focus on IT simplicity and reliability, the company is actively exploring new ways to leverage technology to drive business success. While the path may be fraught with challenges, the company is well-equipped to overcome them, armed with a solid strategy, a talented team, and a relentless drive for improvement. Innovation is at the core of SIMNET's strategy. The company is currently working on a variety of solutions to ensure businesses are always one step ahead. From cybersecurity services to cloud consulting, AI-driven business intelligence solutions, and more, the company is prepared to help its customers navigate through any IT challenges. “SIMNET's journey has been a testament to the power of simplicity, reliability, and a genuine focus on the customer," concludes Ted de Vos. "We look forward to continuing this journey, embracing new challenges, and achieving new heights in the years to come." As a provider of top-tier IT services and solutions, SIMNET is a beacon of resilience and innovation in a rapidly evolving industry. Its unwavering dedication to customer satisfaction, commitment to employee growth, and relentless drive for innovation continue to set it apart in the tech landscape. Driven Investing in Emerging Technologies SIMNET is also doubling down on its commitment to technological innovation. The company is investing in research and development to stay ahead of the curve when it comes to emerging technologies. This will allow SIMNET to provide its customers with cutting-edge solutions that not only solve their immediate needs but also prepare them for the future. Commitment to Sustainability In line with global efforts to promote sustainability, SIMNET is dedicated to implementing environmentally friendly policies and practices. From reducing energy consumption in its data centres to promoting responsible e-waste disposal, SIMNET is committed to minimizing its environmental impact while delivering the highest quality services. Commitment to Diversity SIMNET is strongly committed to fostering diversity and inclusivity in all aspects of its business. This dedication aligns with worldwide initiatives to promote diversity and harness the full potential of its people and social impact. At the heart of SIMNET's commitment to diversity is its vibrant workplace culture. The SIMNET Culture serves as a guiding compass, defining the company's identity, beliefs, and core principles, while also establishing transparent guidelines for how employees collaborate and lead. | January 2024 20

21. By cultivating an inclusive culture, SIMNET aims to create an environment where every individual can be their authentic selves, free from biases and limitations. This approach ensures that diversity is embraced, celebrated, and respected throughout the organization. SIMNET strives for representation and retention of diverse talents at all levels, promoting equal opportunities for growth and advancement. Prioritize clear and timely communication. Ÿ Treat each employee with respect and empathy, recognizing their unique battles and strengths. Ÿ Encourage innovation and a questioning mindset to keep your company competitive and boost motivation. Ÿ Remain humble, open to feedback, focusing on getting it right rather than being right. Ÿ Through its steadfast commitment to diversity, SIMNET seeks to build a workforce that reflects the richness of perspectives and experiences found in the global community. By embracing diversity and promoting inclusivity, the company aims to unlock the full potential of its people, drive innovation, and make a positive social impact. Stay curious, commit to continuous learning to inspire your team, and stay ahead. Ÿ Balance your passion to maintain motivation. Ÿ A Message from the CEO Word of the Wise “The world of IT is ever evolving, and we're excited to evolve with it," says Ted de Vos, CEO of SIMNET. "Our commitment to our customers, our team, and our community is unwavering. As we look to the future, we're eager to continue pushing boundaries, driving innovation, and ensuring our clients are equipped with the best IT solutions for their businesses." "Thank you to everyone who has been part of our journey so far, and here's to many more years of growth, success, and innovation." SIMNET's mission to simplify and elevate the world of IT continues to propel it forward. With a dedicated team, an innovative spirit, and an unwavering commitment to its customers, the future looks bright for this trailblazing company. Their continued growth and success in a rapidly evolving industry make SIMNET an exciting company to watch. Clearly define your company's future, ensuring everyone understands their role. Ÿ Automate for efficiency, freeing up time for strategic and creative tasks. Ÿ Make data-driven decisions, using analytics and insights to guide your strategies. Ÿ Be genuine and transparent, acknowledging that you don't always have all the answers. Ÿ See failure as a steppingstone to success, fostering an environment where learning from mistakes is encouraged. Ÿ www.theenterpriseworld.com | 21

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23. ustang is a Tibetan word that means, “Plain of aspiration”. The Mustang Valley is located north of M isolated and remote place in Nepal. Despite being a remote location, the Valley is visited by thousands of tourists yearly. Most of the people in Mustang live along the banks of the Kali Gandaki River. Annapurna in Nepal and it is very close to the Tibetan plateau (China). It is divided into two parts that are “Upper Mustang” and “Lower Mustang” which was once the former kingdom. The Valley is an Mustang Valley has been a part of Nepal since the 18th century but its location and its status as a ‘forbidden kingdom’ have protected it from the influences of the Western world. Before it became a part of Nepal, this region was part of the Lo Kingdom, so many historical sites are located in the valley. In the early 1960s, the Khampa people joined with other local forces in the Mustang region and started fighting against the Chinese government. As a result, China requested the Nepali government to restrict the entry of any tourists to the Mustang region as it was a link to Tibet. In 1962, all tourists were banned from entering until 1992, when the doors were reopened to tourists. In the following article, you will find detailed information on culture, climate, famous foods, how to reach Mustang Valley, and top attractions in the region. www.theenterpriseworld.com | 23

24. Mustang Valley is known for its unique culture, history, and geography. Healing Ritual Culture: A minority of people in Mustang practice Tibetan Buddhism, and there are several monasteries and chortens (Buddhist stupas) in the region. The most well- known and oldest monastery is the Lo Gekar Monastery. Mustang is also known for its shamanistic beliefs and practices. The shamans, or bönpo, are highly respected in Mustang, and their healing rituals and ceremonies are an important part of the culture. Their cuisine is also unique and reflects the region’s geography and climate. Climate: Mustang Valley has a cool, semi-arid climate, similar to that of the trans-Himalayan region. The region's daytime average annual temperature is approximately 10.9 °C. It is Located in the shadow of the Annapurna region, Mustang receives about 307 mm of average rainfall each year. | January 2024 24

25. Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for non- vegetarians, and pickles. Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for non- vegetarians, and pickles. Thakali Food Newari Food Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for non- vegetarians, and pickles. Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for non- vegetarians, and pickles. Local Wines Tibetan Bread FAMOUS FOODS Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for non- vegetarians, and pickles. Khapse Defining the region from the food choices, different people from different ethnicities have different food choices in Nepal. As Mustang Valley is rich in culture and tradition, where different cultural groups are located, you must try the local cuisine of those places. www.theenterpriseworld.com | 25

26. How to reach Mustang Valley? To reach Mustang, tourists can take a flight to Pokhara from Kathmandu. From Pokhara, they can take a bus, or taxi, or rent a bike. It takes around 6-8 hours to reach Jomsom, which is the starting point of the Lo Kingdom in Upper Mustang via Prithvi Highway. Top Attractions in Mustang Region: 1) Kali Gandaki River: The Kali Gandaki River also known as Mustang Khola Nhubine Himal Glacier at the border with Tibet at an elevation of 6,268 metres (20,564 ft) in the Mustang Valley of Nepal. The Gandaki River is the deepest river of Nepal. This river is considered as one of the holy rivers of Nepal. 2) Jomsom Muktinath Trek: Visiting Jomsom can be an unforgettable experience, offering beauty and unique cultural encounters. The trail offers wonderful sights of snow-covered mountains, including the Annapurna and Dhaulagiri ranges. It offers a unique symbol of the Tibetan-influenced culture. The Jomsom Muktinath Trek takes you through the deepest gorge in the world, the Kali Gandaki River Gorge. 3) Muktinath Temple: Muktinath Temple is one of the most important pilgrimage sites in the Mustang area of Nepal. It is also known as the “Place of Liberation”. The temple is situated at 3,800m above sea level and has a unique combination of Hindu and Buddhist architecture. The golden pinnacle of the temple represents the holiness of the place. The temple can be visited by trekking or by road and air transportation. Due to its restricted area in Upper Mustang, the temple needs a special permit for entry. The cultural harmony of Muktinath is a reflection of Nepal’s spiritual diversity. 4) Ghar Gompa: Ghar Gomba, also recognized as Ghar Monastery or Ghar Gompa, is a famous Buddhist monastery situated in the Mustang district of Nepal. Ghar Gomba is situated on a hilltop at an elevation of approximately 3,800 meters (12,467 feet) above sea level. The village of Ghar is situated in the upper Mustang area, which lies to the north of the Annapurna and Dhaulagiri mountain ranges. | January 2024 26

27. 5) Marpha Monastery: Marpha Monastery is Located at an elevated place, with calm surroundings, a holy ambiance friendly atmosphere, and impressive architecture. It is also known as Tashi Lha Khang Gompa which was built around 200 years ago and belongs to the Karma Pa sect of Buddhism. This monastery situated in Marpha is revered by Amitabha, Vajrapani, Avalokiteswora, and Guru Padmasambhava Rinpoche. 6) Upper Mustang: It is located in the northwest part of Nepal, on the border with Tibet. Also known as the “Forbidden Kingdom,” Upper Mustang was closed to tourists until 1992 and is rich in Tibetan culture and tradition. It offers an insight into the ancient way of life of the people. The landscape is arid, Trans- Himalayan, with vast desert plains and spectacular mountain views. The capital city of Lo Manthang is famous for its well-preserved Tibetan architecture and monastic sites. Upper Mustang is a restricted area and requires a special permit to enter. Tourists can visit the Upper Mustang on the trek to explore unique landscapes, orchards, and cultural treasures. MUKTINATH TEMPLE 7) Thubchen Gompa: Thubchen Gompa is one of the oldest and most sacred Buddhist monasteries in the world. It is located at the heart of the Mustang Valley in Nepal. It is a classic example of traditional Tibetan Buddhist architecture, built in the Sakya pa style. It is still active today and is still visited by people who believe in Tibetan culture. The walls of the monastery are full of details that tell stories of different times and represent one of the greatest periods of creativity in the history of Tibet. A visit here is a peaceful experience that connects you to the culture of Mustang and to the long-lasting spiritual practices of the people who live there. GHAR GOMPA 8) Bara Gaon: Bara Gaon means 'twelve villages' in Nepali, and it refers to the villages in the region generally known as Lower Mustang 9) Lowa Art Gallery and bookshop: It is the most attractive local Art Gallery of Tanka Art and Mandala Art and Book Store located in the center of Lo Manthang near the main monasteries. THUBCHEN GOMPA www.theenterpriseworld.com | 27

28. Conclusion: Questions and Answers related to Mustang Valley: 1) Can you get to Mustang Valley from Nepal? Ans: It is located in the northern-central part of Nepal and shares a border with Tibet. The most common way to get to the valley is to take a flight to Pokhara's Jomsom airport. However, some people prefer to trek to the valley from different areas of Nepal. In short, Mustang Valley is located at 3,840m above sea level in the northwest part of Nepal. It is a unique region with arid Trans Himalayan landscapes, rich cultural diversity, and a majestic environment. It is divided into Upper & Lower Mustang. The region is rich in tradition, topography, and natural beauty. 2) When is the best time to visit the valley? Ans: The best times to visit the valley are during the spring and fall months when the weather conditions are more favorable. You must have a special permit to enter the valley, known as a "Mustang Reservation Area Permit". 3) What are the popular trekking paths in the valley? Ans: Some of the most popular trekking routes in the valley are the Upper Mustang trek, Annapurna Circuit, etc. Muktinath temple is a famous pilgrimage place that attracts devotees from all over the world. Many passes within the area offer wonderful views for trekkers. Cycling enthusiasts are happy to explore the region’s valleys and landscapes on mountain bikes. 4) Are there any lodgings or tea-houses near the valley? Ans: Yes, there are guesthouses near the valley that offer basic lodging and meals. 5) What are the top cultural attractions in Mustang? Ans: It is famous for its ancient monastery, caves, and unique Tibetan culture. Lo Manthang is one of the cultural highlights of the valley. Ultimately, the Mustang Valley transcends its borders to become a symphony of natural beauty, culture, and adventure. Nepal, and the Mustang region in particular, contributes to the beauty of our planet by creating an extraordinary piece of earth. 6) How long does it take to trek to Mustang Valley? Ans: The trek to the valley varies depending on the route you choose. For the Upper Mustang trek, it usually takes about 10-15 days. 7) Can I hire a guide and a porter for my trek? Ans: Yes, you can hire a local guide and if necessary a porter for your trek. | January 2024 28

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31. A Historical Background 10 heavenly delicious types of foods in Mexico s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico. During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country. Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc. Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here: www.theenterpriseworld.com | 31

32. 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarma- inspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once. 2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles. Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks. 3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region. | January 2024 32

33. 4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings. 5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’ According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king. 6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes. www.theenterpriseworld.com | 33

34. 7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands. 8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving. Furthermore, you can try it with coriander rice which counts as a healthy lunch for you. 9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time. 10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy. In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves. This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it. | January 2024 34

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36. CRAFTING SUCCESS IN THE WORLD LUXURY FASHION W story. Have you ever thought about the story behind these brands? The stories of their origin, the cities they came from? OF C A S E S T U D Y e all dream of owning those popular luxury items, especially from the fashion capitals like Milan, New York, and Paris, where the most reputed fashion brands come from. Every brand has an inspirational When we talk about luxury, heritage, craftsmanship, and stylishness in ultra- luxury leather and silk products, there's one name that easily comes to our mind – Hermes. In this article, we will get to know the story of this unique luxury brand. Let's go through the deep story of the brand, from selling Haut à Courroies (saddle bags) to Hermès Birkin. In short, let's discuss the origin, history, marketing strategies, and market presence of the brand. | January 2024 36

37. Hermès Birkin bag www.theenterpriseworld.com | 37

38. History of Hermes: History of Hermes: Y Y Hermes offered items that met society's needs during the interwar period in 1992 in 1992 Hermes offered items that met society's needs during the interwar period Moved to 24 Rue Du Faubourg Saint- Honore in Paris in 1880 in 1880 Moved to 24 Rue Du Faubourg Saint- Honore in Paris First men's ready-to-wear garments were introduced in 1925 1925 First men's ready-to-wear garments were introduced in Thierry Hermes founded the company in 1837 1837 Thierry Hermes founded the company in D D U U The first silk scarf was made with Jeu des Omnibus et Dames Blanches in 1937 1937 The first silk scarf was made with Jeu des Omnibus et Dames Blanches in The first women's ready- to-wear collection was introduced In 1967 1967 The first women's ready- to-wear collection was introduced In Tie was introduced in 1949 1949 Tie was introduced in The start of success after The Kelly bag in 1956 in 1956 The start of success after The Kelly bag T T S S Hermes opened its 19th leather workshop, located in Guyenne (Gironde) in 2021 2021 Hermes opened its 19th leather workshop, located in Guyenne (Gironde) in E E New Métier, Beauty Creation in 2020 in 2020 New Métier, Beauty Creation Birkin bag was introduced in 1984 1984 Birkin bag was introduced in S S A A C C | January 2024 38

39. Challenges Faced By Hermes: 1. Continuous takeover interest from LVMH: The brand has faced persistent takeover interest from rival LVMH, which quietly acquired a 17% stake between 2002 and 2010. This led to a legal dispute, resulting in LVMH selling down its stake. The brand defends its independence through a private holding company with the first right of rejection for family share sales, preventing LVMH takeover. In 2011, over 50 Hermès successors formed a co-operative named H51, holding 50.2% of shares and assuring not to sell it for two decades. Two family members outside the cooperative also resisted LVMH, ensuring that the brand operates independently. 2. Succeeding in China: The brand is taking a careful and creative approach to enter into China's luxury market. Despite being in China since 1997, they have opened only one store each year since 2015. They plan to make each store a special experience, highlighting craftsmanship and connecting with China's traditions. This is different from the developing shopping culture in Asia. In 2012, they also launched Shang Xia, a Chinese luxury brand that focuses on Chinese craftsmanship. The company keeps its brand exclusive by avoiding flashy displays, logos, and celebrity advertisements that are suitable with the government's restriction on excessive displays of wealth. However, whether this strategy works depends on how Chinese consumers view luxury Products. 3. Strengthening the Hermes brand equity beyond leather and silk: The brand is known for its luxury leather and silk products and is working on strengthening its brand in other categories. For example, its watchmaking division, La Montre Hermès, has a 90-year history but only contributed 3% to the brand's total revenue in 2019. The newly appointed CEO sees potential for qualitative growth but admits it will be a slow journey to establish the watchmaking division. Similarly, other categories like perfumes and jewelry are growing in sales, but they haven't reached the success levels of the leather and saddlery products division. They aim to build stronger brand equity beyond its traditional strengths in leather and silk. Strengthening the Hermes brand equity beyond leather and silk www.theenterpriseworld.com | 39

40. Top 5 Competitors of Hermes: Y 1. Chanel: It is a private company owned by the Wertheimer family and the headquarters of the company is located in London. The brand specializes in women's ready-to-wear clothes, luxury products, and other accessories. D U 2. Christian Dior: The brand was established in 1946 and controlled and chaired by French businessman Bernard Arnault, The brand is famous for perfumes and cosmetics, watches and jewellery, and fashion and leather goods. T S 3. Burberry: The brand was established in 1856 by Thomas Burberry, and the headquarters of the brand is located in London. The brand designs and distributes ready-to-wear garments including trench coats, leather accessories, and footwear. E S 4. Ralph Lauren.: The brand was established by Ralph Lauren an American fashion designer in 1967 and the headquarters of the company is located in New York. The company produces products ranging from the mid-range to the luxury segments. A 5. Prada: It is a luxury Fashion brand established in 1913 in Milan by Mario Prada. It is famous for its leather handbags, travel accessories, shoes, ready-to-wear garments, and other accessories C Hermès Birkin bag | January 2024 40

41. Marketing strategies of Hermes: 1. Preserve the brand identity as a luxury brand while adapting to market trends and customer's needs. 4. The brand used social media to show its products, stores, and collaborations. 2. Various marketing strategies like branding with its classic luxurious products, advertisements, campaigns, and collaborations. 5. The brand has also collaborated with Apple to create a limited edition Apple watch for their customers. 6. The brand's exclusive products help to maintain the brand's position as a symbol of luxury. 3. The brand targets high-net-worth individuals who appreciate the quality of luxury goods Well-known marketing campaigns of Hermes: 2014 1938 2012 J'aime mon Carre Ka Maison des Carres Festival des Metiers Kelly en Perles Leather Forever The Gift of Time Wanderland 2011 2013 2015 2018 2020 Hermes Editeur Hermes Horse Exhibitions Hermesistible Hermes Silk Mix Hermes Beauty Hermes Upcycling 2019 2016 www.theenterpriseworld.com | 41

42. Market Value of Hermes: As of January 2024, the brand holds a market capitalization of $211.87 billion, ranking as the 49th most valuable company globally. In 2022, it made a worldwide total revenue of approximately 11.6 billion euros and a growth of over 20% compared to the previous year. 15,000 11,602 12,500 Revenue in million euros 8,982 10,000 6,883 6,389 7,500 5,966 5,202.2 5,549 4,841 4,118.6 3,754.8 3,484.1 5,000 2,841.2 2,400.8 1.914.3 1.764.6 1,625.1 2,500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Source- Total revenue of Hermès worldwide from 2007 to 2022 - statista 1. What is the Hermes brand best known for? Ans: The brand is famous for its exclusive handbags. 2. What is the price of a Kelly bag? Ans: The Iconic Kelly bag comes in various sizes whereas Kelly 20cm would cost around $8,250. 3. What are the most popular Hermes bags in 2023? Ans: Hermès Birkin 30 en Desordre was the most popular bag in 2023. 4. What is the cheapest Hermes-Paris bag type? Ans: Aline Bag is the cheapest item worth $1,925. 5. Are Hermes-Paris bags an investment? Ans: It is the best option if you are looking for the highest ROI on luxury goods. FAQs: | January 2024 42

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48. AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY The Automotive The Automotive Industry’s Shift To Industry’s Shift To Stainless Steel Etching Stainless Steel Etching T T The automotive industry has consistently been a beacon of progress, pioneering changes that have reshaped societies' functions. Since Henry Ford introduced the revolutionary assembly line, drastically reducing the time to produce a single vehicle, the sector has showcased its ability to adapt, innovate, and redefine transportation. With each passing era, the industry has integrated newer technologies, making cars more efficient, safer, and environmentally friendly. Let's learn more about stainless steel etching in this article. Interestingly, while high-tech advancements like autonomous driving or electric propulsion often grab headlines, equally impactful shifts occur in subtler areas of car manufacturing. The industry's exploration and adaptation of different materials and methods are a testament to its continuous quest for improvement. Among these evolutions, the adoption of stainless steel etching stands out. This technique, though not as outwardly flashy as some technological changes, plays a significant role in enhancing the quality, durability, and aesthetic appeal of vehicles. The commitment to such details further emphasizes the industry's holistic approach to innovation. In recent years, the drive towards electric vehicles underscores this relentless pursuit of innovation, proving the sector's commitment to addressing global concerns like environmental sustainability. Let's learn more about steel etching in this article. | January 2024 48

49. AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY AUTOMOTIVE INDUSTRY www.theenterpriseworld.com | 49

50. 1. Understanding Stainless Steel Etching further enhances its eco-friendly appeal. Any offcuts or waste from the etching process can be melted down and reused, promoting a circular economy and reducing the demand for new raw materials. performance. The lightweight nature of etched components can significantly improve a vehicle's efficiency. With reduced weight, cars become more fuel-efficient, allowing for better mileage and reduced emissions. The lighter weight of etched parts also contributes to more responsive handling, giving drivers better control and maneuverability. By incorporating etched components, automotive manufacturers have the opportunity to optimize the vehicle's performance and provide customers with an exceptional driving experience that combines style, safety, and efficiency. You might be wondering, what exactly is stainless steel etching? At its core, it's a process that involves using chemicals to cut or engrave designs onto stainless steel surfaces. This method ensures precision, which is crucial for the intricate parts required in vehicles. Not only does it produce sharp, clear, and complex patterns, but it also offers advantages in terms of cost and efficiency. 4. The Role Of Aesthetics And Design Aesthetics and design play a significant role in car ownership, and stainless steel etching delivers on both fronts. With its sleek and modern appearance, etched stainless steel enhances the overall look of a car. The designs achieved through etching are functional and visually appealing, adding a touch of sophistication. Whether the emblem is proudly displayed on the car's hood or the intricate patterns adorning interior components, stainless steel etching elevates the overall aesthetic, providing a premium and captivating look that is difficult to surpass. 2. Why The Shift? The Benefits Unfolded Conclusion: There's a reason why the automotive industry is leaning more towards stainless steel etching. It's not just about being trendy; it's about the real- world benefits you, the consumer, experience in the vehicles you drive. The automotive industry's embrace of stainless steel etching is more than a fleeting trend. It's a calculated move rooted in the pursuit of excellence, sustainability, and a commitment to delivering superior vehicles. As you navigate the roads in your car, remember that the shift to stainless steel etching is not just about looks but about a holistic approach to innovation in the automotive world. Firstly, it ensures durability. Cars are exposed to various elements, from extreme weather conditions to the wear and tear of everyday use. Etched components resist corrosion, ensuring a longer lifespan for vehicle parts. 5. Safety Implications The automotive industry places utmost importance on safety, and stainless steel etching is crucial in achieving this objective. One key safety implication of etching is the elimination of sharp edges on parts, significantly reducing the risk of injuries during assembly and maintenance. Moreover, the process is highly efficient. The precision of etching eliminates the need for secondary processes like deburring. This speeds up the manufacturing process and reduces costs, savings that can be passed on to you. Automobile manufacturers employ stainless steel etching to ensure that mechanics and workers are protected from potential harm. Moreover, the inherent durability of etched components ensures their long-lasting performance, preventing premature wear and tear that could compromise the vehicle's overall integrity. 3. A Sustainable Choice Stainless steel etching has emerged as a sustainable choice for the automotive industry, aligning with the growing environmental consciousness of our times. Unlike traditional manufacturing methods, this process significantly reduces waste products. The etching process of stainless steel generates minimal byproducts, contributing to a smaller carbon footprint. Additionally, the recyclability of stainless steel 6. Impact On Vehicle Performance Stainless steel etching not only plays a role in enhancing design and safety but also has a positive impact on vehicle | January 2024 50