SEO Interview Questions & Answers 2020 | Search Engine Optimization Interview Questions |Simplilearn

2. Content Marketing Search Engine Optimization

3. 1 Differentiate between Dofollow and Nofollow Differentiate between dofollow and nofollow. Dofollow Nofollow Nofollow link doesn’t allow search engine crawlers to follow the link. Also, it doesn’t pass on the link juice Nofollow link doesn’t allow search engine crawlers to follow the link. Also, it doesn’t pass on the link juice Dofollow links allow search engine crawlers to follow the link for a good boost over SERP and pass the link juice to the destination domain An example of nofollow link <ahref=”http://www.XYZ.com/” rel=”nofollow”>XYZ</a> An example of dofollow link <ahref=”http://www.XYZ.com/”>XYZ</a> Note: Link juice is the reputation or equity passed from one website to another website

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5. 2 What is 301 redirect and how is it different from 302 redirect? • 301 redirect tells users and search engine bots that an original webpage has been moved permanently from one location to another • 301 redirect is the best way for redirecting traffic and link equity to a different webpage, whereas 302 redirect is a temporary redirect and doesn’t pass link juice to the new location Permanent redirect 301 Page B Page A Note: 301 redirect is the best way for redirecting traffic and link equity to a different webpage

6. 2 What is 301 redirect and how is it different from 302 redirect? • 301 redirect tells users and search engine bots that an original webpage has been moved permanently from one location to another • 302 redirect is a temporary redirect and doesn’t pass link juice to the new location Permanent redirect 301 Page B Page A Temporary redirect 302

7. 3 Why are backlinks important in SEO? Building external links (backlinks) to your website can help you: • Improve credibility of your website • Increase domain authority • Gain organic search ranking • Increase referral traffic

8. 4 What are the best practices to rank your videos on YouTube? • Create engaging and informative content • Optimize your YouTube videos. Some of the ways to optimize are: • The title you choose should have a high search volume and low difficulty • Your description should be highly relevant to your chosen title • Use accurate and relevant video tags • Your title tag length should not exceed 100 characters • Upload a captivating thumbnail • Use relevant hashtags • Promote your videos on different social media platforms

9. 5 What is mobile-first indexing? • Mobile-first indexing means Google uses the mobile-friendly content for indexing and ranking websites  • Suppose your website has a responsive design, Google will rank your website based on its performance on mobile devices Search

10. 6 List down the most important local SEO ranking factors. • Create a webpage for every product and service • Opt for business listings on Google My Business webpage • Update NAP citations on your website • Maintain consistency of your NAP • Embed a Google map • Optimize your meta tags and content • Add your business to local directories • Opt for reviews and ratings

11. 7 • How to avoid duplicate content penalty? If you have two different versions of a webpage, you may result in a duplicate content issue Some of the ways to avoid duplicate content penalty are: • Using 301 redirect to the original URL • Using rel=canonical attribute to the original content • Opt for preferred domain in Google Search Console

12. 7 • How to avoid duplicate content penalty? With 301 redirect, you can redirect traffic and link equity to the original webpage  Some of the ways to avoid duplicate content: • Using 301 redirect to the original URL • Using rel=canonical attribute to the original content • Opt for preferred domain in Google Search Console

13. 7 • How to avoid duplicate content penalty? This attribute tells the search engine that a specific URL is the original webpage Some of the ways to avoid duplicate content: • Using 301 redirect to the original URL • Using rel=canonical attribute to the original content • Opt for preferred domain in Google Search Console

14. 7 • How to avoid duplicate content penalty? Set up a preferred domain for your website, in order to direct spiders to crawl various web pages in different ways Some of the ways to avoid duplicate content: • Using 301 redirect to the original URL • Using rel=canonical attribute to the original content • Opt for preferred domain in Google Search Console

15. 8 • What are the tactics to increase a web page speed? • Use a simple website design • Optimize images • Improve server response time • Optimize your code • Reduce redirects • Enable browser caching • Opt for CDN (Content Delivery Network)

16. 9 When should an individual target short tail and long tail keywords? When should an individual target short tail and long tail keywords? High • You can use short tail keywords if you are trying to drive a lot of visitors to your website Short tail Search volume Long tail Conversion rate High Low

17. 9 When should an individual target short tail and long tail keywords? When should an individual target short tail and long tail keywords? When should an individual target short tail and long tail keywords? High • You can use short tail keywords if you are trying to drive a lot of visitors to your website • Long tail keywords are used for targeted pages such as product page and articles Short tail Search volume Long tail Conversion rate High Low

18. 10 What are the important elements to focus while developing a website? When should an individual target short tail and long tail keywords? Site architecture and navigation sitemap Robot.txt Create a sitemap Responsive design

19. 10 What are the important elements to focus while developing a website? When should an individual target short tail and long tail keywords? It is important to have a better site structure so that the bots can easily access and index the content Site architecture and navigation Responsive design

20. 10 What are the important elements to focus while developing a website? When should an individual target short tail and long tail keywords? Site architecture and navigation • Responsive design helps to make your website mobile-friendly and user-friendly • Also, it will increase the amount of time that a user spends on your website which may improve your site’s ranking Responsive design

21. 10 What are the important elements to focus while developing a website? When should an individual target short tail and long tail keywords? Site architecture and navigation A sitemap helps search engine bots to understand the structure of a website sitemap Robot.txt Create a sitemap Responsive design

22. 10 What are the important elements to focus while developing a website? When should an individual target short tail and long tail keywords? Site architecture and navigation • It instructs search engine crawlers to understand what pages should not be indexed • This text is added to your website’s root directory specifying which pages to crawl sitemap Robot.txt Create a sitemap Responsive design

23. 55 What are some of the metrics to track in affiliate marketing? Return on ad spend Cost-Per-Click A metric commonly used for budget planning; it is calculated by dividing earned affiliate revenue by the amount spent It represents how much the advertiser pays to a publisher every time an advertisement is clicked Cost-Per-Sale This represents the amount a merchant pays, every time an affiliate’s advertisement generates a sale