Hiring a PPC Agency in Miami, Ask These 7 Crucial Questions First!.docx

1. Hiring a PPC Agency in Miami? Ask These 7 Crucial Questions First! Thinking about running ads for your business? PPC, or pay-per-click, is a great way to bring in leads fast. But to make it work, you need the right people managing your campaigns. That’s why many businesses turn to a PPC agency in Miami. Not all agencies are the same, though. Some are focused on getting clicks. Others care more about real results—sales, calls and signups. Before you hire anyone, ask these 7 questions. They’ll help you choose the best fit for your business. 1. Have You Worked with Miami-Based Businesses Before? Miami is unique. The market, the people, the way businesses run—it’s different from other cities. So it helps if your agency understands local trends, customer behaviour and how Miami audiences respond to ads. Ask if they’ve worked with businesses in your area or industry. If they know the local scene, they can create more targeted ads that truly connect. 2. How Do You Choose the Right Keywords?

2. Keywords are the heart of any PPC campaign. Choosing the wrong ones wastes your money. Ask how the agency does keyword research. Do they look at what your target customers are searching for? Do they consider buying intent? Also, ask about negative keywords. These block the wrong audience from seeing your ads. Top agencies offering PPC services in Miami always take keyword strategy seriously. 3. Who Will Be Managing My Account? Some agencies bring in new clients and pass them on to junior staff. Others assign your project to an experienced expert. You want someone who knows what they’re doing—preferably one of the top PPC consultants in Miami. So ask who exactly will manage your account. What are their qualifications? Will you be able to talk to them directly? It’s your money. You deserve to know who’s in charge of it. 4. What Will You Share in Your Reports? Good PPC agencies don’t just run ads—they show you how well those ads perform. Ask what they track and report on. Look for things like: •Clicks •Cost per click •Conversion rate •Return on ad spend (ROAS)

3. Make sure the agency can explain these metrics in simple terms and tie them back to your business goals. 5. How Often Do You Make Changes or Improvements? PPC isn’t a “set it and forget it” strategy. It needs ongoing work. Ask how often the agency checks and updates your campaigns. Do they run A/B tests? Try new ad copy? Adjust bids? Add new keywords? The best PPC agency in Miami will constantly tweak things to get better results. 6. Can You Help with Landing Pages and Ad Copy? Your ad might get someone to click. But if the landing page isn’t good, they’ll leave without taking action. Ask if the agency offers help with writing ads and improving landing pages. Both are the key to a strong PPC campaign. If they don’t handle it in-house, they should at least guide you on how to improve your pages. Smash Interactive Agency makes sure your landing pages work just as hard as your ads. 7. What Makes You Different from Other PPC Agencies?

4. This question helps you see how confident they are. Any agency can say they offer great results. But the best ones can show you how. Do they specialize in certain industries? Do they focus on local businesses? Have they helped other Miami companies grow? The top PPC consultants in Miami have a strong process and a track record to back it up. Wrapping Up: Don’t Settle for Just Clicks Choosing a PPC agency is a big decision. You’re trusting someone with your brand, your budget and your goals. So don’t rush it. Ask questions. Compare answers. And choose an agency that listens, communicates clearly and puts your success first. Smash Interactive Agency doesn’t just chase clicks—they help Miami businesses grow. Team uses real data, smart strategies and a deep understanding of your market to build campaigns that perform. If you’re ready to get serious about PPC, they’re here to help.