Why a content calendar is important for effective social media

1. Why a content calendar is important for effective social media In January 2022, 3.96 billion social media users were recorded across all platforms. And the amount of time adults use these platforms is higher than ever. From the looks of it, these facts do not seem to change anytime soon. Hence, every brand is venturing into the world of social media marketing to connect with their target audience and build their brand ultimately increasing their sales. But for any business owner, time is sparse which means they need someone to use this extremely powerful and strategic tool for them. Enter, your friendly neighbourhood Digital Marketing Agency. A digital marketing agency with capable social media managers, allows any brand to market their products or services by posting and engaging with potential customers on platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. And this can be done properly with the help of a social media calendar. A calendar contains pre-planned posts with months, weeks, days, and times along with the platforms it goes on. It also consists of copies, captions, hashtags, and tags to be used for each post. Microsoft Excel is one of the most popular tools to create a social media calendar. Creating a social media calendar is a self-care act for every social media manager. Why? Flora Fountain, the best social media marketing company in Ahmedabad, is here to tell you how this calendar helps add some method to this madness. HELPS IN PLANNING AHEAD & SAVES TIME

2. Planning and posting on social media is a time-consuming task. And here’s a reality check! No one ever has time in agency life. Along with time, social media marketing needs the full attention of the person working on it. To avoid any chaos on social media, a calendar lets an agency plan ahead for a brand and works on it by allowing them to keep all their ideas and posts in one place. And once the posts are ready beforehand, they can be scheduled which means they’ll be posted automatically. A digital marketing agency that manages multiple accounts is empowered with such calendars as they don’t even have to log in to all the accounts to post every day. Everyone in the team is on the same page and no one has to waste any time on the same post ideas or posting. This saves a lot of time that can be utilised for brainstorming for campaigns or formulating strategies. AVOIDS TYPOS OR ANY BIG BLUNDERS Mistakes on social media can cost a brand. And the content calendar is like a safety net. When a social media manager works on it, it goes through professional content writers in the team and lets them proofread every bit of it before it makes it to the final cut. It’s not only copy-edited but fact-checked more than once. Different team members from different departments like design, content, and social media can use their set of knowledge to better the content according to various platforms. Like, social media can give their insight on current trends and the design team can tell what looks the best aesthetically. And all of this is possible because it is being done in advance. Hence, it is indeed the best way to prevent something embarrassing from happening online. READY FOR MOMENT MARKETING Apart from regular posts on social media, every year is full of special days or events like Women’s day, World Aids day, etc. If a brand asks the team to drop everything suddenly, to work on a special day, it would definitely hamper their creative side. A calendar allows a brand to plan something creative for such days to ensure that they don’t miss anything major and are able to create as much excitement and opportunities around them. It also allows you to be prepared to create a post or status at the last minute, in case something big and unexpected happens in the world we live in. This is what we call Moment Marketing. HELPS TO BE CONSISTENT

3. No matter how many times a brand decides to post, consistency is the key. If a brand has a plan but is not regularly posting or has stable content in place, it will not be able to establish itself on social media. Its followers will not know what to expect of them. A calendar enables a brand or its digital marketing agency to be more in tune with its strategy. The content in the calendar develops a unified voice that makes the brand voice more consistent. It also allows the brand to post quality content while sticking to one posting schedule. Overall, it creates a workflow that helps in achieving social media marketing goals.