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PERFECT DIGITAL MARKETING STRATEGY

It is hard to believe that 2016 is right around the corner. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2016?<br>By starting to think about the future of online marketing, you can plan out a successful 2016 year for your business while staying a step ahead of the competition.

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PERFECT DIGITAL MARKETING STRATEGY

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  1. PERFECT DIGITAL MARKETING STRATEGY TO TRAVEL IS TO LIVE HTTP://SOCIALITEDIGITALMEDIA.CO.UK

  2. 01 SEARCH ENGINE OPTIMIZATION SEARCHENGINEOPTIMIZATION (SEO) LEADS HAVEANAVERAGECLOSERATEOF14.6%,WHILE OUTBOUNDLEADS (SUCHASCOLDCALLSOR PRINTADVERTISING) HAVEANAVERAGECLOSE RATEOF1.7%.HAVINGYOURWEBSITEOPTIMIZED FORSEOISANECESSITYHEADINGINTO2015.BY HAVINGANSEOSTRATEGYINPLACE,YOUCAN INCREASEYOURLEADSANDGROWYOUR BUSINESSFORNEXTYEAR.

  3. GET STARTED ON INSTAGRAM 02 IFYOUHAVEN’TSTARTEDANINSTAGRAM ACCOUNTFORYOURBUSINESS,WHATAREYOU WAITINGFOR?THEYOUNGERGENERATIONHAS FLOCKEDTOTHISSOCIALMEDIAPLATFORMWITH OVER200MILLIONMONTHLYACTIVEUSERS (ACCORDINGTOEXPANDEDRAMBLINGS). ADVERTISERSAREGETTINGMOREOFAN OPPORTUNITYTOSHARETHEIRCONTENT THROUGHFILTEREDPHOTOS.INSTAGRAMISONE OFTHEMOSTNATURALWAYSTOSHARECONTENT FORYOURBRAND.ITISBETTERTOBEASTEP AHEADOFTHEGAMETHAN2STEPSBEHINDIT.

  4. 03 YAHOO! BING NETWORK THEAVERAGECOSTPERCLICKONYAHOO!BING WAS10% TO24% LOWERTHANONGOOGLE ADWORDS.ALOWERCOSTPERCLICKCANYIELD ALOWERCOSTPERACQUISITION,WHICHISTHE EXACTREASONWHYYOUSHOULDSTARTTAKING THESEARCHNETWORKSERIOUSLYTHAT RECEIVES11.6% OFTHEMARKETSHARETHIS UPCOMINGYEAR.

  5. 04 FACEBOOK LOOKALIKE AUDIENCE WHATEXACTLYISAFACEBOOKLOOKALIKE AUDIENCE?ACCORDINGTOFACEBOOK, LOOKALIKEAUDIENCESLETYOUREACHNEW PEOPLEWHOARELIKELYTOBEINTERESTEDIN YOURBUSINESSBECAUSETHEY’RESIMILARTOA CUSTOMERLISTYOUCAREABOUT.WHENYOU USECUSTOMAUDIENCES,YOUCANCHOOSETO CREATEALOOKALIKEAUDIENCETHATTARGETS PEOPLEWHOARESIMILARTOYOURCUSTOM AUDIENCELIST.

  6. 05 PAID PROMOTION ON FACEBOOK ADDINGJUST $5.00INPROMOTIONTOSELECTED FACEBOOKPOSTSWILLDRASTICALLYINCREASE YOURINTERACTION.YOU’LLSTARTTONOTICEA MAJORSPIKEINCOMMUNICATIONWHENYOU BOOSTYOURPOSTFORASMALLBUDGET.WITH FACEBOOK’SEDGERANKALGORITHM,THE LIKELIHOODFORABUSINESSTOAPPEARHIGHIN THENEWSFEEDISLESSLIKELY.THISISWHYFOR 2015,YOUSHOULDFOCUSONPOSTSTHATCAN YIELDTHEBESTRESULTSANDBOOSTTHEMFOR ASMALLBUDGET.

  7. 06 EMAIL MARKETING IFYOUAREABUSINESSTHATONLYSENDSOUT ONEEMAILBLASTPERMONTH,STARTDOUBLING THISNUMBERANDSENDOUTATLEASTTWOPER MONTH. ACCORDINGTORESEARCH,EMAILMARKETING REMAINSTHEBESTDIGITALCHANNELFORROI. STARTSTRATEGIZINGHEAVILYASTOHOWYOU WILLMAKETHISFOROFONLINEMARKETING WORKFORYOUBUSINESSIN2016!

  8. 07 TWITTER OUTREACH THEREHASBEENALOTOFFRUSTRATION AMONGSTMARKETERSOVERALLOFTHE ADVERTISINGTHATVARIOUSSOCIALMEDIA CHANNELSAREFORCINGBUSINESSESTO PARTAKEIN.LUCKILY,TWITTERISSTILLAGREAT PLATFORMWHEREYOUCANGROWYOUR FOLLOWINGORGANICALLY.STARTSEARCHING FORHASHTAGSWITHINYOURINDUSTRYAND REACHINGOUTTOUSERSINTHISFASHION. THEREISAREASONWHYTWITTERHASNEARLY1 BILLIONREGISTEREDUSERS!STARTREACHING YOURTARGETAUDIENCEVIATWEETSTHROUGH THEPERFECTTWITTEROUTREACHSTRATEGYIN 2016.

  9. 08 FACEBOOK RE-MARKETING IFYOUAREASOCIALMEDIAMARKETERAND HAVENOTTAKENADVANTAGEOFDISPLAY ADVERTISINGONFACEBOOK,YOUAREMISSING ANOUTSTANDINGOPPORTUNITY.NOTONLYWILL THISYIELDONEOFTHEHIGHESTRETURNON INVESTMENTSFORYOURCLIENTS,ITWILLHELP WITHBRANDEXPOSURE,LEADTOBETTER CONVERSIONRATESANDPROVIDEAFLEXIBLE BUDGETWHICHWILLLEADTOAMOREEFFECTIVE STRATEGY.

  10. 09 BETTER BLOGGING WELIKETOREFERTOBLOGCONTENTASTHE MATCHTHATSTARTSTHEFIRE.WHENYOUWRITE ACOMPELLINGBLOG,ITHASTHEPOTENTIALTO RANKWELLORGANICALLYINTHESEARCH ENGINES.80% OFDAILYBLOGVISITSARENEWSO THISISAGREATDRIVEROFNEWWEBSITE TRAFFIC!ADDITIONALLY,ABLOGCANSERVEAS CONTENTFORAFACEBOOKANDTWITTERPOST ASWELLASATEASERFORANEMAILMARKETING CAMPAIGN.BYCREATINGBETTERBLOGCONTENT IN2016,YOURWEBTRAFFICWILLINCREASEAND YOURCONTENTWILLBECOMEMORE COMPELLING

  11. 10 GOOGLE+ GAME PLAN GOOGLE+ MIGHTNOTGAINYOUTHATMUCH INTERACTIONONYOURSOCIALMEDIAPOSTS.THIS SOCIALMEDIAPLATFORMPLAYSACRUCIALROLE INSEARCHENGINEOPTIMIZATIONONTHE LOCALIZEDLEVEL,WHICHMAKESTHISAMUSTFOR MARKETERSIN2015. THEMOREREVIEWSYOUGET,THEMORECONTENT YOUPOSTONTOYOURPAGEANDTHEMORE FOLLOWERSYOUROBTAIN,THEHIGHERTHE LIKELIHOODTHATYOUWILLSTARTRANKINGWELL FORLOCALIZEDSEARCHTERMS.

  12. 11 YOUTUBE VIDEOS DIDYOUKNOWTHATGOOGLEOWNSYOUTUBE? BYIMPLEMENTINGVIDEOSINTOYOURONLINE MARKETINGMIX,YOUCANSTARTTOGET SEARCHENGINEEXPOSUREFORTHEVIDEOS THATYOUUPLOADONTOYOUTUBE!THEREAREA LOTOFGREATTRICKSTOOBTAINMOREVIDEO SEOEXPO2SURE.CHOOSINGAPROPERTITLE TAG,UPLOADINGATRANSCRIPTAND EMBEDDINGTHEYOUTUBEVIDEOAREJUST SOMEOFTHETRICKSFOROPTIMALSEO EXPOSURE.ONLINEVIDEOSHOULDDEFINITELY BEINCLUDEDINYOUR2016DIGITALMARKETING STRATEGY.

  13. 12 COMPELLING GRAPHICS THEMORECOMPELLINGYOURGRAPHICSAREON VARIOUSSOCIALMEDIACHANNELS,THEMORE INTERACTIONYOUWILLRECEIVE.IN2016YOU WILLWANTTOINCREASEENGAGEMENTAND GREATPICTURESCERTAINLYHELP.

  14. 13 CONTENT CONTRIBUTION IFYOUWANTYOURCONTENTTOBESEENBY MOREEYEBALLSANDGAINMOREEXPOSURE, STARTCONTRIBUTINGCONTENTTOOTHER BLOGSINSIMILARFIELDS.

  15. 14 ANALYTICS & REPORTING WESPENDHOURS,SOMETIMESDAYS, MONITORINGANDRECORDINGALLLEARNING CURVESFORAWIDERANGEOFINDUSTRIES,IN ORDERTOOFFERTHEBESTDATATOOUR CLIENTSTHATWILLBENCHMARKTHEMAGAINST THEIRCOMPETITORS.WELOVEDATA – SOTHE MOREWECANREVIEW,THEBETTER.WENUMBER CRUNCHTOGUARANTEEACCURACYINOUR CAMPAIGNSANDSTRIVETOPERFECTOUR DIGITALSCIENCE.

  16. 15 SOCIALITE DIGITAL MEDIA CONSULTANCY WEATSOCIALITEDIGITALMEDIABELIEVETHEREIS NOBETTERFORMOFCREATINGAMAZINGRESULTS THANONEONONE,FACETOFACECONSULTING. THISNOTONLYHELPSUSTOUNDERSTANDHOW OURCLIENTSOPERATEBUTMOREIMPORTANTLYIT ALLOWSYOU,THECLIENT,TOUNDERSTANDHOW WEWORKANDWECANALSOIDENTIFYKEYAREAS INYOURBUSINESSWHICHWECANFOCUSONTO GENERATEBETTERRESULTSFORYOU.

  17. THANKYOU VISIT SOCIALITEDIGITALMEDIA.CO.UK

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