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Corporate Podcast Summit Podcast Content

Corporate Podcast Summit Podcast Content. Nick Saalfeld, Director Wells Park Communications. Good morning! Top up your coffee…. Strategies for content within your podcast Strategies for content around your podcast Podcasting: The next 12 months. Content within your podcast.

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Corporate Podcast Summit Podcast Content

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Presentation Transcript

  1. Corporate Podcast SummitPodcast Content Nick Saalfeld, Director Wells Park Communications Wells Park Communications: New media Broadcast Journalism Consultancy

  2. Good morning!Top up your coffee… • Strategies for content within your podcast • Strategies for content around your podcast • Podcasting: The next 12 months Wells Park Communications: New media Broadcast Journalism Consultancy

  3. Content within your podcast • Interviews trump presidential addresses every time • Dig out local talent- it’s everywhere • Tell a story. Lead with experience • Get your audience involved • Execute once, repurpose many times Wells Park Communications: New media Broadcast Journalism Consultancy

  4. Content within your podcast • It feels good to be “let in”, privy to an “event” • Dig out local talent- it’s everywhere • Tell a story. Lead with experience • Get your audience involved • Execute once, repurpose many times Wells Park Communications: New media Broadcast Journalism Consultancy

  5. Content within your podcast • It feels good to be “let in”, privy to an “event” • Customers want to scratch below the surface • Tell a story. Lead with experience • Get your audience involved • Execute once, repurpose many times Wells Park Communications: New media Broadcast Journalism Consultancy

  6. Content within your podcast • It feels good to be “let in”, privy to an “event” • Customers want to scratch below the surface • Everyone can relate to human experience • Get your audience involved • Execute once, repurpose many times Wells Park Communications: New media Broadcast Journalism Consultancy

  7. Content within your podcast • It feels good to be “let in”, privy to an “event” • Customers want to scratch below the surface • Everyone can relate to human experience • Open the doors wide! Let everyone contribute • Execute once, repurpose many times Wells Park Communications: New media Broadcast Journalism Consultancy

  8. Content within your podcast • It feels good to be “let in”, privy to an “event” • Customers want to scratch below the surface • Everyone can relate to human experience • Open the doors wide! Let everyone contribute • Give them what they want, however they want it. Wells Park Communications: New media Broadcast Journalism Consultancy

  9. Content around your podcast • “What’s in it for me”? • Offer the transcript and supporting materials • Tag everything. Wells Park Communications: New media Broadcast Journalism Consultancy

  10. The next 12 months • Server-side technology supporting new models • Video and active audio • We’re all media owners now Wells Park Communications: New media Broadcast Journalism Consultancy

  11. Thank youwww.wellspark.co.uk Wells Park Communications: New media Broadcast Journalism Consultancy

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