Why Should You Change Your Career to Digital Marketing?

1. Why Should You Change Your Career to Digital Marketing?

2. Career is something that you don’t want to change often. So while choosing it you need to be very particular. A career in Digital Marketing Industry is in boom today. More and more businesses are increasing their spending on Digital Marketing. According to Zenith's Advertising Expenditure Forecasts, online ad spending will account almost for half (49%) of the overall global ad spend. It is estimated to reach a whopping $329 billion by 2021. In India, digital advertising spend is about to reach 19,000 crores by 2020 (source: Dentsu Aegis Network).

3. What is digital marketing? So what is digital marketing? Digital marketing is simply marketing through online channels such as websites, search engines, web applications, email, mobile apps, etc. Like there are many traditional marketing methods – TV advertising, newspaper ads, billboards, etc. there are multiple categories under digital marketing. We will talk about a few major ones so that you get a broad of idea of what exactly they are.

4. SEO • Paid Search • Content Marketing • Social Media Marketing • Email Marketing • Mobile Marketing We will see what you will be doing as an expert in each of the areas mentioned above.

5. Search Engine Optimization: SEO is major part in Digital Marketing. As an SEO expert, you help businesses to get top rankings in search engines and increase traffic to their sites. • Paid Search: Paid Search Analyst creates and manages Pay per Click campaigns on search engines. He helps businesses manage their money properly on paid advertising campaigns. • Content Marketing: A Content Marketer creates content for the client’s website to attract visitors and to retain customers. As a content writer you will be writing different types of content including Website Content, Articles/Blogs, Product Descriptions and more.

6. Social Media Marketing: Social Media Marketing plays an important role in Digital marketing. As a Social media Marketer, you promote businesses on different social media platforms like Face book, Twitter, LinkedIn, Pinterest and others to get more attention. • Email Marketing: An Email Marketing specialist engages with customers to promote product through emails. Through emails it’s easy to reach and target audience. EM expert keeps customers updated with any relevant information on products and services using emails. • Mobile Marketing: As a Mobile Marketing expert you target customers on their Phones, Tablets or other devices through Emails, Messages, Social Media Apps or Other business Apps to provide updates, promotional offers and other relevant information related to the products and services.

7. Digital Marketing is a Creative Job If you are looking for a job where you can experiment and be creative and use your own ideas, a career in Digital Marketing is best for you. Every day is a new challenge and new task. It will fulfill the urge of learning and exploring. Unlike many careers, a digital marketer’s job is not repetitive, boring or it does not involve doing some predefined tasks. Ultimately what happens is five years down the line, you will not get bored of your job. Lot of Opportunities in Digital Marketing Most of the companies these days are using digital marketing to promote their brands and there is a huge requirement in the field of digital marketing. Digital marketing offers decent pay as there is huge demand in industry.

8. Since there is a huge skill gap in Digital Marketing, some companies are approaching freelancers. There are many opportunities for freelancers as well. There are many online portals where you can register as a freelancer and make decent money. Opportunity to Work With Others Unlike many other jobs where you work with only a few people, digital marketing specialists work with other specialists. They need to work as a team to get better results. For example, a content writer needs to work with SEO experts to optimize the targeted keywords, he needs to work with designers and Paid Search Analysts to get the marketing copy done as per the marketing strategy. There is a lot of learning in each of these areas.

9. Digital-Marketing-Course.org is an initiative to educate people on digital marketing and top reasons to choose digital marketing as a career in India. Whether you want to know what is digital marketing or looking for a comprehensive guide on advantages of digital marketing course, jobs, institutes for digital marketing training and colleges offering mba in digital marketing, this website is a must visit.