Gummy Vitamins Market - Global Forecast to 2025

1. MarketsandMarkets Presents Gummy Vitamins Market by Product Type (Multivitamins, Single Vitamins), Source (Animal, Plant), Packaging Type (Bottles & Jars, Pouches), Distribution Channel (Store- Based, Online), End User (Adult, Children), and Region - Global Forecast to 2025 https://www.marketsandmarkets.com/Market-Reports/gummy-vitamins-market- 144650552.html

2. Introduction According to MarketsandMarkets, the global gummy vitamins market size is estimated to be valued at USD 5.9 billion in 2020 and is projected to reach USD 10.6 billion by 2025, recording a CAGR of 12.5%. Download PDF Brochure The millennials prefer consuming these gummies due to factors such as busier lifestyles, rising disposal incomes, growing awareness regarding preventive healthcare measures, and maintaining better health. Other factors driving the demand for these gummy vitamins include the rise in incidences of vitamin deficiencies and undernourishment problems in developing and underdeveloped countries.

4. Key Players Church & Dwight Co. Inc. (US), • • Life Science Nutritionals (Canada), Bettera Brands LLC (US), Softigel (US), Nature's Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature's Bounty Co. (US), • IM Healthcare (India), Nutra Solutions (US), • • • • • • • • • Speak To Analyst

5. Market Drivers In recent years, health-conscious consumers are looking for nutritional foods and food products with essential health ingredients to prevent possible diseases and improve physical and mental well-being. Make an Inquiry The increase in the aging population and rise in consumer awareness in developing and developed countries are the key factors that have led to the rise in consumer preference for products with healthy ingredients, such as vitamins, required for the prevention or treatment of specific existing conditions. The increase in demands for such products has led several manufacturers to launch various products infused with vitamins in the dietary supplements market. Gummy vitamins help address these problems and provide consumers with on-the-go consumption characteristics, along with ease in consumption, as they are chewable candies. Apart from this, the pleasant sugar-based flavor coating on gummy vitamins also appeal to a larger consumer base in terms of taste preferences.

6. Opportunity The global gummy vitamins market is gaining immense traction in the market for the last few years. This is attributed to the properties of gummy vitamins, such as flavors, tastes, and convenience of consuming, along with additional health benefits offered. Earlier gummies were offered by key players in limited flavors, colors, shapes, and sizes. However, with the increase in consumption and awareness, the demand for gummy vitamins started witnessing a substantial rise in demand. Request Sample Pages Key players are focusing on manufacturing a line of gummy vitamins with distinct flavors, such as lime, orange, cherry, strawberry, and similar mainstream flavors. With the rise in popularity of gummies, consumers are witnessing dynamic demands in terms of taste appeal. Due to these factors, key manufacturers are focusing on investing in developing and formulating gummies in new flavors.

7. Challenges Gummies are popular formats in the dietary and nutraceutical supplements market. However, the increase in demand for gummies has led to major challenges for manufacturers in the market, including the formulation challenges. https://www.marketsandmarkets.com/PressReleases/gummy-vitamins.asp The formulations of gummy vitamin products pose additional challenges with respect to a tablet or capsule preparation due to vitamin stability issues in a gummy delivery system. Due to the stability issues, manufacturers add an excessive amount of nutrients during production to compensate for the loss during storage and achieve the declared shelf life. In some cases, the vitamins and minerals can interfere with the actual gelatin or pectin bonds, which further results in issues, such as softness or stability, over a period.

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