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Lakme Fashion Week - Summer Resort 2016 - Social Media Coverage - AGENCY09

Social Media Coverage of Lakme Fashion Week that made them the largest Fashion Week of the World - Cumulative Audience on Social Media. One of the best efforts from AGENCY09.

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Lakme Fashion Week - Summer Resort 2016 - Social Media Coverage - AGENCY09

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  1. Social Media Performance Analysis 18/03/2016 – 13/4/2016 (25 Days)

  2. Biggest Fashion Week of India 1 Event 50+ Shows 250+ Models 100+ Designers 10 Days of Fashion #LakmeFashionWeek 50+ Stylists / Hair & Make Up / Choreographers 300+ Celebrities/Artists/ Fashionistas/Bloggers 5K Daily On Ground Audience at the Event 25+ Advertisers / Sponsors

  3. Our Role - Cover them on Social Media • Facebook • Twitter • Instagram • Snapchat • Periscope • Youtube • Roposo Engage 7mn+ Cumulative Global Audience on Social Media

  4. Cover - On Ground Activities on Social Media • Fittings • Backstage • Ramp • Parking Lot • Pool • Terrace Garden • Red Carpet • Apartment • Main Stage Area

  5. Only Challenge We were on boarded 12 days before the event to cover the complete event

  6. Objective To establish Lakme Fashion Week as “India’s No. 1 Fashion Week” while setting global benchmarks in marketing of fashion

  7. Our Approach

  8. Activities Involved

  9. Campaigns

  10. Campaigns for Brand Buzz

  11. Campaigns for Elektrocouture Show Buzz

  12. Campaigns for Textile Day Buzz

  13. Facebook Live

  14. Apple Music

  15. Go Pro

  16. More Campaigns • RenzoRosso • Pallavi Style Dairies Tie-up for Textile Day

  17. Contest done for #LakmeFashionWeek

  18. Contests

  19. More Contests • RenzoRosso: Decoded • Diesel Party • Neeta Lulla Twitter Contest • Ka Sah Designer give away contest • What is Fashion to you? • Elektrocouture passes give away

  20. Countdown Posts

  21. #LakmeFashionWeek Build Up

  22. Designer Count Down Posts

  23. Manish Malhotra & Elektrocouture

  24. MonishaJaising & Anita Dongre

  25. Wendell Rodricks & Rohit Bal

  26. Celebrities Covered

  27. Celebrities at Lakme Fashion Week

  28. Celebrities at Lakme Fashion Week

  29. Celebrities at Lakme Fashion Week

  30. Time Lapse videos

  31. Fittings

  32. Designer Insider

  33. Designer Insider

  34. Designer Insider

  35. Guess the Designer

  36. Guess the Designer

  37. Boomerang

  38. What’s on your mind?

  39. Twitter Mirror

  40. Snapchat Take Over

  41. In 10 Days and a 14 member team, we delivered…

  42. A Massive Social Media Coverage 18 Contests Activated 9 Build Up Campaigns 5 Count Down Campaigns 7 Brand Campaigns 1000+ Pictures & Video Uploads 150+ Creatives Designed #LakmeFashionWeek 2 GoProCoverages 5 Periscope Videos 33 Live Videos 9 Apple Music Posts

  43. 25 Day Report Card 18th March to 13th April, 2016 Request for a Detailed Report www.agency09.in 1 - Snapchat and Roposo not Included 2 - Facebook Insights and Twitter Analytics used Paid tool was used for Instagram

  44. Last Season Comparison Request for a Detailed Report www.agency09.in

  45. Achievements • 1735% increase in gain of likes on Facebook • 233%increase in Facebook Reach • Average 130%+ increase in Twitter performance numbers

  46. For the First Time • 1st Fashion week to do a Facebook live in India • 1st Fashion week to go live on social media (Periscope) with a Go Pro in India • Biggest Fashion Week on Social as of Date in terms of cumulative number of fans from all social media platforms

  47. What kept us going on… 14 Members Coffee Consumptions OMG Moments 1 Hellava Team #AGENCY09

  48. What More AGENCY09 was awarded to handle the social media for Lakme Fashion Week - Winter Festive 2016 and Lakme Fashion Week - Summer Resort 2017

  49. AGENCY09 – IntroFacebook| www.agency09.in | You Tube JugalThakkar Brand Catalyst A -201/202, Rizvi Palace, Hill Road, Off Marks & Spencer, Bandra (w), Mumbai 400050 jugal@agency09.in | +91 97735 84703 +91 9819227444

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