Messaging Pitch Deck - Retail

1. Messaging Pitch Deck - Retail

2. Your associates are critical to moving the needle on the metrics that matter most to your business

3. But associates are expected to know more than ever • Deliver exceptional customer experience • Become product experts • Learn new technologies • Remember processes to mitigate loss – administrative, return fraud, shoplifting • And much more

4. All this information overload means they can’t always remember the right things to do, in the right moments

5. That’s bad for business • Disengaged employees • Poor CX resulting in low CSAT and NPS • Decreased basket size and conversion • Inventory loss/shrink • Increased injury and safety incidents

6. What if you could… • …personally spend a few minutes with each associate at the beginning of their shift? • …share the latest need-to-know information? • …ask questions to ensure they understand? • …reinforce the really important things? • …assess their confidence in applying what they’ve learned to real life?

7. As powerful as this sounds, it’s just not realistic That’s where Axonify comes in

8. Axonify is the platform that makes sure your employees remember to do the things that matter most to your business

9. We have the secret sauce for making business-critical behaviors stick

10. Designed for the way humans learn best Always adapting, just like your organization • Measures what each person knows • Assesses confidence • Fills knowledge gaps with personalized information • Continual reminders • Focused, bite-sized bursts • 3-5 minutes a day Built to keep bringing them back Smart enough to prove ROI • User motivation tools tap desire to self-challenge, meet goals and win • Hooks employees to return • 27% higher knowledgelevels • Built-in learning attribution engine harnesses the power of big data • Shows how the platform is driving priority business metrics

11. Traditional approach to reach associates HR AP Marketing Merch

12. A smarter, more coordinated approach AP MANAGER Internal Comms Safety Training Manager Training HR SHOEWEAR ASSOCIATE Internal Comms Product Training AP Message AP Next Gen Marketing MENSWEAR ASSOCIATE Internal Comms Product Training 1 Product Training 2 Merch Cashier Internal Comms New POS training Coupon Training

13. Axonify is made for retail front lines

14. Impact of Rewards • Slips seamlessly into each associate’s workflow, on any device, for 3-5 minutes a shift • Identifies and fills individual knowledge gaps with the right information, at the right time Reach them where they work

15. Impact of Rewards • Broadcast ongoing targeted messages to all associates in real time, wherever they are • Customize messages to certain teams, regions or individuals • Push priority messages for urgent updates • See who has received the message—and who hasn’t Speak to them when it matters

16. Impact of Rewards • Reduce onboarding time to take them from seasonal to seasoned fast, and get them delivering value to your business and customers • Keep them loyal longer, with continuous learning and development Get them up to speed faster

17. Impact of Rewards • Make them feel empowered and excited to bring your customer facing brand promises to life • Align them to your brand mission, vision and values Drive engagement on a deeper level

18. A trusted partner focused on your success • Define meaningful metrics upfront • Map a clear path to results • We have your content needs covered • Support through implementation and beyond • Partner who looks at your solution through a KPI lens • Provide services to help you win, over and over again

19. Getting frontline associates to do the things that keep business moving, day in and day out, is something every organization struggles with

20. Axonify gives you a better way

21. It’s 3 – 5 minutes of key information sharing that sticks So, when it’s time to act, your associates will know just what to do for the good of your business

22. We call it microlearning Our customers call it a game changer

23. Proven in the real world 41% Reduction in claims resulting in savings of $2.2M per year 90% Reduction in onboarding time $585k+ Saved in 12 months due to reduction in safety incidents

24. Loved on the frontlines 85% Users participate 2-3 times per week Exhibit 2x higher voluntary participation when rewarded 200% Users take extra training voluntarily 30%

25. +29.5M microlearning moments/month 95countries 49 languages And counting…

26. Let’s work together to make sure your employees remember to do the things that matter most to your business every day

27. Daily training of 10,000+ associates blooms into $2.2 million in savings each year, for a total savings to date of $10 million. Results: $10M 41% 90% Savings to date Participation rate Reduction in safety claims

28. Results: Northgate González Market saved half a million dollars with a new game plan to tackle employee training. $585K 68% 90% Participation rate Reduction in safety incidents Savings within 12 months

29. Results: Briscoe Group transitioned 2,000 employees across almost 90 locations to a new platform while rebuilding training content and strategy—all in less than months. < 6 mo 34% 88% Participation rate Rebuilt entire training strategy Knowledge lift in key topic areas

30. Powerhouse home décor retailer, At Home, boosted sales by investing in the right kind of associate training. Results: 36% 98% 90% Reduction in onboarding time Participation rate Reduction in safety incidents

31. Results: Feeding associates daily bites of information to improve customer service and scale a high-growth strategy. 94% 80% Participation rate Knowledge level Increase in OSAT scores

32. Results: One of the largest conventional supermarket chains in the U.S. is effectively enaging and educating a dispersed workforce of 45,000. 95% 15% 90% Participation rate Knowledge lift Reduction in age-restricted sales incidents

33. Thank you