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How to Choose The Right Social Media Agency Ultimate Guide for Social Media Marketing Agency
Know Your Goals and Desired Outcomes The first thing you must establish is what you hope to achieve through social media. Your goals will inform your social media strategy and how you measure success.
Increase Brand Awareness • Your goal is to reach a bunch of new people on social media. You want to increase your online presence and to get people talking about your brand or content. So, you might work on upping your following, mentions and share count.
Generate Leads You want to use social media to plant the seeds of interest and encourage potential customers to enter your sales funnel. For example, you can gather email subscribers from social media by posting your best gated content as ads.
Boost Sales You aim to use social media in a way that directly impacts revenue. You might, for instance, use audience insights to advertise relevant products to the right people.
Increase Engagement • Your goal is to get people to interact with your social media posts. This boosts customer loyalty and makes people feel more of an affinity with your brand. Thus, you’ll work on getting more likes, comments and so on.