Best SEO Services in Mumbai, How Search Engines Work

1. SEO" is One of the Important Measures for a Company to Carry out Various Marketing. Many webmasters are working on or are about to work on SEO. But if you are asked, "What is SEO in the first place?" And "What are the benefits of working on SEO?", Can you answer immediately? SEO (Search Engine Optimization) is an abbreviation of "search engine optimization", which enhances the evaluation of websites and web pages by search engines so that web pages are displayed at the top when searched by a specific keyword. Successful SEO makes it easier for people looking for solutions for their brands, products, and services to find their website through Google, Yahoo !, and Bing. Relationship between Google and Yahoo! Of the search engines currently in use, the two main search engines are "Google" and "Yahoo!". Actually, Yahoo! uses the same search engine as Google, so basically, you will take Google's SEO measures. Although the same search engine is used, the search result pages of Google and Yahoo! may be different. In addition to the fact that the ranking may change slightly, in the case of Yahoo !, unique content such as Yahoo! Shopping and Yahoo! Chiebukuro is often displayed. However, since the basic search results are almost similar to Google, in this article we will consider "search engine = Google" and proceed with the discussion based on Google. How search engines work

2. To briefly explain the search engine, can it be said that "a system that searches for related information from the Web when a user enters a keyword"? The mechanism (algorithm) is very complicated, and it is the top-secret in Google. Moreover, the current algorithm contains AI, and the algorithm is updated daily. Therefore, it is impossible to fully understand how search engines work. However, trying to elucidate the mechanism of search engines does not always lead to SEO. This is because search engines have the purpose of "evaluating websites and pages with the convenience of search users as the highest priority", and algorithm updates are done to achieve that purpose. In other words, in order to achieve results with SEO, it is more important to try to understand the feelings of search users than to try to clarify the mechanism of search engines. This is the same as marketing that seeks to understand the feelings of prospects and customers. Again, in advancing SEO, let's face the search engine while focusing on understanding the feelings of the search user rather than trying to clarify the mechanism of the search engine. In this article, we will explain in an easy-to-understand manner how search engines work and how to use them, as well as complicated terms related to SEO such as listing ads, which web marketers should know.

3. By the way, in recent years, SNS such as YouTube, Instagram, and Pinterest have become places for users to search. If you are conscious of attracting customers from all kinds of searches, you should also touch on the search behaviour within those SNS, but in this article, we will focus on "search engine" and mainly focus on Google measures. increase. Why is SEO important? There is no point in creating a high-quality website unless anyone can see it. Website visitors typically enter keywords into search engines such as Google to find the information they are looking for. At that time, most users solve their problems on the website listed on the first page of the search results, so the second and subsequent pages are rarely viewed. Therefore, it is very important that your website appears on the first page of search results when users search for keywords that are relevant to your business, products, or services.

4. Search results are not displayed randomly, but Google preferentially displays "sites that are valuable to users", that is, sites that are judged to contain the information that users are looking for. It has become. Problems with search engines at the time Search engines at the time could return results that contained words that matched the user's query (keywords), but couldn't do more. As a result, many site owners have used keyword stuffing (repeating the same keywords or stuffing keywords that aren't relevant to the text) to improve search rankings, attract enough traffic, and attract advertisers. rice field. At that time, I was able to enter the search ranking unconditionally by packing keywords. Also, in addition to keyword stuffing, "spam-like backlinks" are becoming more common in order to improve the domain power of the site. In this way, measures that try to raise the search ranking by abusing Google's search algorithm are called "black hat SEO". Even if I modified the search engine algorithm to deal with one black hat SEO, another new black hat SEO appeared soon, and it was just like a cat-and-mouse game. But Stanford students come up with ideas. Later Google co-founders Page and Brin. One of the goals of the two people developing Google was to solve this cat- and-mouse game. In 1998, they published a treatise in Stanford entitled The Anatomy of a Large-Scale Hypertextual Web Search Engine. The main business model in commercial search engines is advertising. The goal of the advertising business model is not always consistent with providing quality search results to users. " Also, in the same paper, the index "PageRank" is mentioned for the first time. This is a metric used by Google that allows you to view search results based on quality as well as keywords. It is no exaggeration to say that this paper, co- authored by the two authors, was the path to current SEO. Reference: https://marketingworldwithseo.blogspot.com/2021/07/seo-is-one-of-important- measures-for.html

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