B2B Marketing – Why You Should Consider Hiring An Outside External Service Provider

1. B2B Marketing – Why You Should Consider Hiring An Outside External Service Provider Statistics indicate that it is often the case that there are certain tasks that companies prefer to source to their internal staff. There are many reasons why this might appear to be the smartest move you can make. Many would state that it is a cheaper solution as the person is already on your payroll. There is also the argument that when you use someone internally, they have a better understanding of what your brand is about and can reflect that image to the world. These are only two of the most common reasons for choosing against hiring an external B2B marketing agency but there are many more. However, for now, let's just focus on these two reasons and see how these choices pan out over the long run. By looking at the first reason it quickly becomes evident that there is a twist to having someone internally take care of your marketing needs. The situation can only work in one of two possible ways. The one is that you’ve employed a marketing professional who has the necessary qualifications and that person only takes care of your marketing needs. This would mean that you would have to include the monthly expenses of a market-related salary for such a professional. The cost of setting up a workstation for such a professional can also be rather high compared to the rest of your team as the tasks you would trust the person with often require more advanced technology, software and a far more advanced tech stack. The alternative is to pass these tasks onto a team member whom you’ve employed to complete a different job description but does show some potential and appears to be a capable candidate for the task. What then happens is that you pass on a job to someone who doesn’t have the proper qualification or experience to take on such a responsibility. Not only do these tasks take them longer to do and keep them from taking care of their initial responsibilities but they also can’t provide you with a premium service. The second reason many states for this decision is that internal staff have a better idea regarding your company’s brand identity. That might be true, but do they have any experience in creating good marketing content? Do they have a passion for creating marketing material, have a support network to access the necessary platforms to deliver on the expectations that you have? It is one

2. thing to have an appreciation for the identity of the company you are working for but it is a completely different ball game to be able to express this life in such a manner that it would interest your target audience to become fans and ultimately clients. When you opt to partner with a team of professionals in the field of B2B marketing like the team of experts at Storm Brain, you immediately access their knowledge, experience, support systems and understanding of what they need to do to bring you the results you desire. They spend enough time with your team to grasp what your business is about and they only charge you for the time they’ve spent working on your needs. The result of opting for this choice is that you save time and money and in return enjoy the results you’ve hoped to achieve. While all these benefits are awaiting you, do you still think taking care of your marketing demands internally is the smartest choice you can make for your brand? Just imagine what the possibilities are when you partner with a leading team in the field like Storm Brain to take care of your B2B marketing needs. About Us Our team at Storm Brain Designs is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and deliver outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.