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MKT 571 Week 2 Quiz Assignment

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MKT 571 Week 2 Quiz Assignment

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  1. MKT 571 Week 2 Quiz Assignment By www.StudenteHelp.com Copyright. All Right Reserved By www.StudenteHelp.com

  2. 1. Which of the following would consumers associate closely with a brand? • Brand attitudes • Points-of-difference • Customer focuses • Points of reference • 2. What is the second stage of the consumer buying process? • Information search • Buyer satisfaction • Purchase decision • Evaluation of alternatives • Find the quiz answers here MKT 571 Week 2 Quiz • 3. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? • Segment attractiveness • Segment acid test • Needs-based segmentation • Marketing-mix strategy Copyright. All Right Reserved By www.StudenteHelp.com

  3. 4. Which other dimension is the VALS classification system based on besides consumer motivation? • Consumer retention • Consumer resources • Consumer support • Consumer beliefs • Download Complete Answers MKT 571 Complete Quiz • 5. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? • Market membership • Industry membership • Category membership • Product membership • 6. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? • Standard & Poor’s • Trade directories • Internet • Business associates • Quiz Answers just a click away MKT 571 Week 1 Quiz Copyright. All Right Reserved By www.StudenteHelp.com

  4. 7. Which of the following do brand mantras attempt to define? • Brand identity • Points of difference to other brands • Similarity to other brands • Brand equity • 8. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? • Brand perceptual analysis • Brand positioning bull’s eye • Competitive analysis • Industry analysis • Complete Answers here MKT 571 Week 3 Quiz • 9. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? • Dimension to • Relationship to • Response to • Value to Copyright. All Right Reserved By www.StudenteHelp.com

  5. 10. Which market is known as the invisible market segment? • Asian American • Hispanic American • African American • Caucasian American • 11. What other dimension helps market segments be measurable, substantial, accessible, and differentiable? • Actionable • Reasonable • Obtainable • Functional • Complete paper here MKT 571 Week 4 Quiz • 12. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? • Seven • Nine • Eight • Two Copyright. All Right Reserved By www.StudenteHelp.com

  6. 13. Which term describes the diverse needs of many ethnic market segments? • Multidiversity marketing • Multifaceted marketing • Mass marketing • Multicultural marketing • 14. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • Elimination-by-aspects heuristic • Conjunctive heuristic • Lexicographic heuristic • Indirect heuristic • Click here and download MKT 571 Week 5 Quiz • 15. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? • Brand cannibalizations • Brand extensions • Perceptual mapping • Point-of-difference Copyright. All Right Reserved By www.StudenteHelp.com

  7. 16. Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and • positioning • perceptual mapping • positive marketing • possession • 17. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? • Brand reference • Points-of-difference • Points-of-parity • Points-of-reference • Want help? Click to download MKT 571 Week 6 Quiz • 18. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and • inflate • communicate • infuse • create Copyright. All Right Reserved By www.StudenteHelp.com

  8. 19. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? • Direct • Undifferentiated • Niche • Concentrated • 20. Which group is experiencing the fastest population growth today? • African Americans • Asian Americans • Caucasian Americans • Hispanic Americans • Final Exam Answers just a click away MKT 571 Week 6 Final Exam • 21. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? • Product demand • Consumer response • Value proposition • Value-added product Copyright. All Right Reserved By www.StudenteHelp.com

  9. About Author This article covers the topic for the University Of Phoenix MKT 571 Week 2 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 2 Quiz Assignmentfrom UOP. Other topics in the class are as follows: MKT 571 Week 1 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4 Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.StudenteHelp.com Copyright. All Right Reserved By www.StudenteHelp.com

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