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Google Ads vs Meta Ads: Comparison & Insights

Discover the key differences between Google Ads and Meta Ads in this easy-to-understand infographic. Explore their target audiences, cost structures, ad placements, analytics features, and pros and cons to see which platform suits your business goals best. Whether youu2019re aiming for search-driven leads with Google Ads or social engagement with Meta Ads, this guide helps you make informed advertising decisions.Learn more and access detailed strategies here: https://www.surabhidigital.com

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Google Ads vs Meta Ads: Comparison & Insights

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  1. GOOGLE ADS VS META ADS: WHICH IS Better for Your Business? A quick comparison of two major ad platforms Google vs Meta Google Ads: Targets people actively searching. Meta Ads: Targets people based on interests, behaviors, and demographics. Google Ads Comparison Points 🎯 Best For: Direct conversions 📊 Analytics: Keyword & search metrics Meta Ads 📺 Ad Placement: Search, YouTube, Display 🎯 Best For: Brand awareness & retargeting 📊 Analytics: Demographic & engagement metrics 🔍 Audience Intent: High (search-based) 💰 Cost per Click: Higher 📺 Ad Placement: Facebook, Instagram, Messenger 🔍 Audience Intent: Medium (interest-based) Pros & Cons 💰 Cost per Click: Lower • Google Ads Pros: High intent, measurable ROI, huge reach. • Google Ads Cons: Expensive for competitive keywords. • Meta Ads Pros: Highly targeted, visually engaging, retargeting options. • Meta Ads Cons: Lower direct intent, ad fatigue risk. www.surabhidigital.com

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