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The Indian E-commerce

E-commerce has transformed the way business is done in India. With attractive and convenient shopping options at the core of the consumer facing business, the e-commerce industry offers the power to create innovative, sustainable, consistent and seamless shopping experience across all channels.

SushSinghaniya
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The Indian E-commerce

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  1. The Indian E-commerce www.havsolutions.com

  2. Basics • E-commerce has transformed the way business is done in India. • According to Google India, there were 35 million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year 2016. • According to a study conducted by the Internet and Mobile Association of India, the e-commerce sector is estimated to reach Rs. 211,005 crore by December 2016. The study also stated that online travel accounts for 61% of the e-commerce market. • By 2020, India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years. www.havsolutions.com

  3. Demonetization Effect • Demonetisation will cut down the growth speed ?? • No; in the year 2016 in the nine months to September, the ecommerce sector pulled in just $1.4 billion in fresh funding. • Grocery e-tailerBigBasket, ticketing platform Bookmyshow and eyewear e-tailerLenskart were the only three firms that pulled in serious money. BigBasket raised $150 million in March from an investor consortium led by Dubai’s Abraaj Group; Bookmyshow closed a $81.5 million growth round in May from a group of investors led by New York-based private equity firm Stripes Group, and Lenskart raised $60 million from International Finance Corp., TPG Growth and other investors www.havsolutions.com

  4. Although Demonetization has impacted on cash on delivery policy but giants like Amazon, Flipkart, Snapdeal,etc. agrees that demonetization is good for e-commerce industry. • To tackle demonetization, e-commerce platform added Credit card on delivery resulting into big success as Amazon witnessed 10 times growth. • CCAvenue got 40%increase in online transaction while Paytm has more than 7 million transactions per day. • Mobile payment transaction value is likely to register over 150% growth to cross 2000 trillion by FY2020-21. www.havsolutions.com

  5. Development Factors • The major factor is country’s huge uptake of mobile phones. • India is biggest consumer of mobile phones with two times cheaper data plans than China and three times than United States. • India expected to see more mobile shopping as people will switch from 3G to 4G. • Young people shopping via smartphones are already responsible for sharp increases in India's online spend; and with70 per cent of the population below the age of 35, millennials are expected to continue driving rapid digitisation even further. www.havsolutions.com

  6. Potential • Transfers and cash currently dominate the online payment landscape, with 27 per cent of the market preferring bank transfers, followed by cash on delivery at 22 per cent. • However, as the country's payment infrastructure develops, new methods are expected to rise in popularity. • E-wallets, the most popular payment method worldwide, are slated for rapid growth in India. • Although just eight per cent of India's online shoppers use an e-wallet today, the country's mobile wallet market is projected to reach $5.1 billion in 2020, according to Worldpay. www.havsolutions.com

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