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Detailed Explanation About the Difference between SEO and PPC

According to some leading digital marketing experts such as Swetha Charukula, digital marketing runs on a different mathematical scenario. This is why here they do not count 1 1 as 2.

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Detailed Explanation About the Difference between SEO and PPC

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  1. Detailed Explanation About the Difference between SEO and PPC

  2. Are you using SEO and PPC separately? If yes, then you are definitely missing out on some valuable opportunities to make your digital marketing tactics and outcomes better. According to some leading digital marketing experts such as Swetha Charukula, digital marketing runs on a different mathematical scenario. This is why here they do not count 1 + 1 as 2. Instead, they consider it as 3. In simple terms, using SEO and PPC alone is not an effective deal. You must combine them to utilize their powers better.

  3. These two may look similar but very different in terms of the uses and outcomes – Swetha Charukula. Since they are under the same umbrella, you can combine them to yield better results. In SEO, search engine ranking plays a crucial role. Being visible on the first page can open doors to massive success, but it is a hard slog or a bit tricky to achieve the same in such a competitive market.

  4. With the help of PPC, you can outline the areas where your business is outperforming. Furthermore, you can also highlight the weaker points – Swetha Charukula. By knowing this treasure, you can plan your strategies well. Be it the content, website structure, page layout, or procurement, you can work on plenty of areas by knowing the performance of your business. For instance, you can harness useful data through PPC by checking the ‘click-through’ data and impressions.

  5. Without a doubt SEO and PPC can work like a two-sided sharp blade. Unfortunately, some businesses think that they are different channels and should be used separately. From a management viewpoint, it may seem easy but you might not get what your efforts actually deserve.

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