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ROYAL ENFIELD HISTORY

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ROYAL ENFIELD HISTORY

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  1. BY SYAMNATH

  2. 1901

  3. 1891 In November 1891, entrepreneurs Bob Walker Smith and Albert Eadie buy George Townsend & Co. of Hunt End, Redditch. Townsend’s is a well-respected needle manufacturer of almost 50 years standing which has recently begun manufacturing bicycles.

  4. 1901 The first royal enfield motorcycle os produced. Bob walker smith and Frenchman jules Goblet,it is launched at the Stanley Cycle Show in London. The 11/2 hp engine is mounted in front of the steering head and a long rawhide belt drives the rear wheel

  5. 1932 The legendary "Bullet" motorcycle is born. It was first displayed in November 1932 at the Olympia Motorcycle Show in London. Three versions are produced: 250, 350, and 500cc, all with inclined 'sloper' engines, twin-ported cylinder heads, foot-operated gear change, and high-compression pistons.

  6. 1949 The new 350cc Bullet and 500 Twin models are launched in the UK. Both bikes share the same frame, swinging arm suspension, telescopic front forks and gearbox. K. R. Sundaram Iyer launches Madras Motors to import British motorcycles into India, including Royal Enfields.

  7. 1955 The Redditch company partners Madras Motors in India to form 'Enfield India'. Work commences on the construction of a purpose-built factory at Tiruvottiyur, near Madras.

  8. 1994 Commercial vehicle and tractor manufacturer, The Eicher Group, acquires Enfield India Limited. Eicher has roots in India dating back to 1948. It renames the company Royal Enfield Motors Limited.

  9. SIDDHARTHA LAL Next Page

  10. 2002 The Thunderbird, a stylish lean burn cruiser, is launched. It features the first 5-speed gearbox on a Royal Enfield since the 1960s. More than 1000 Royal Enfield motorcycles of all ages descend on Redditch for the Royal Enfield Owner’s Club ‘Redditch Revisited’ event.

  11. 2009 The 500cc UCE engine is launched in India. The retro-styled Classic version immediately achieves cult status and sales proliferate.

  12. 2013 Forty-eight years after developing its first production café racer, Royal Enfield rolls out the all-new Continental GT. Featuring a cradle frame designed by Harris Performance and a 535cc UCE engine, this new café racer becomes the starting point for numerous custom builds.

  13. 2016 Royal Enfield debuts the Himalayan, its first adventure motorcycle. With an all-new 411cc SOHC engine and long reach suspension, it’s designed to give adventurous riders the right tool for all roads and no roads.

  14. 2016 The new 650cc Royal Enfield Interceptor and Continental GT twins are unveiled at the EICMA Motorcycle Show in Milan, Italy, and at Rider Mania in Goa, India. The company opens its first café, called the Royal Enfield Garage Café, in Baga, Goa.

  15. BRAND IMAGE The Bullet has always been associated with independence, self-expression, power, and passion.

  16. STRENGHTS NO Competition in 350CC and 500CC segments of the market cutomer retention proven product durability

  17. THREATS Movement of industry towards premium segments of 250CC Entry foreign players of exclusive Entry of other players in 350CC and segments of market 500CC

  18. MARKETING STRATEGY Royal Enfield has done only two campaigns on T.V “shaan ki sawari” and “jab bullet chale Toh Duniya Raste De”. Has also been featured in many movies. Royal Enfield Rider Mania. Royal Enfield also organizes Rider Mania in Goa each year in December

  19. WE MATURE WITH DAMAGE

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