10 Reasons Why Content Marketing is Crucial for Your Business

1. 10 Reasons Why Content Marketing is Crucial for Your Business How much do you refer to the marketing information of Hubspot? It's probably one of the top 10 tools that you're going to use any time you have a marketing issue. Even if you don't intentionally visit the hubspot blogs, the Google SERPs will show you the Hubspot pages to answer your queries. But did you know that Hubspot's primary revenue is driven by software solutions such as the CRM platform or the marketing hub? Yet, as a marketer, you're looking at Hubspot as a platform for a wealth of marketing expertise. Hubspot targets marketers in small and medium-sized businesses or large companies using content marketing. Their website has tools that include an amazing library of blogs, eBooks, free classes, calculators, marketing strategy models, and even certifications. They have built an outstanding customer experience that attracts their audience, catches them as leads, and then encourages them to suggest hubspot as a marketing automation tool of choice. This is a distinct case of content marketing that has been done right. Consistently, they post content on their sites that add more than just money to their brand equity. Let’s look at some figures: Hubspot has 7M monthly website visitors, 305K Academy-certified professionals 132K subscribers on YouTube 2M followers on Facebook 813K on Twitter 527K on LinkedIn and 361K on Instagram.

2. Useful Content — The Core of Your Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” — Content Marketing Institute Useful content should be at the core of your brand’s marketing to be able to connect with your audience. A lot of businesses still fail to understand that providing relevant, useful content to your audiences and solving their problems is a better strategy than pitching products. Sometimes, the marketers working on a business are either oblivious of how to do it or their management is restricting them from executing content marketing. The Hubspot example above clearly shows that content is more than just blogs. It’s everything from tweets to blogs to white papers to emails to webinars and more. It is everything that helps you communicate useful content with your audience at different stages of the marketing funnel. 1) Drive More Conversion Than Traditional Marketing Content marketing is more cost-effective than the traditional marketing tactics. The Demand Metric report shows that content marketing costs 62% less than traditional marketing and generates approximately 3 times more conversions. An advertising campaign can generate results only as long as your ad budgets last. However, with content marketing, your investment could benefit your brand thrice as much; sometimes, even 6 times, depending on the type of content you create. It is the best way to engage with your audiences, especially the ones who frown upon advertising. 2) Amplify ROI by Repurposing Content As you'd already know, the lifetime of any content doesn't end once published. It can be repurposed or reused into new assets which will help you drive more ROI. For example, a webinar content post can create so many pieces of content: Blog Posts Shorter Videos IGTV Videos Social Media Posts Podcasts Emails And More It is what the GaryVee Content Strategy also shows you that one piece of content can be the source to create 64 pieces of content.

3. 3) Generate High-quality Leads Content is pivotal in qualifying a lead and moving them down the funnel. Every piece of content needs to address the audience based on where they are at in the marketing funnel. Content marketing helps in generating leads and in pre-qualifying them based on their intent, which can help the sales team communicate better and close the lead. 4) Nurture Leads Swiftly Any lead that comes into your CRM needs to be nurtured to be able to convert into a customer. For example, a prospect who downloaded a white paper might not necessarily sign up for your service immediately. However, if they are added to an email funnel and receive content regularly that is helpful in their customer journey, you will be able to assist them towards becoming a paying customer. 5) Increase Search Dominance Content makes your brand more visible on the internet. It helps increase traffic from search engines, referral sites, and social media. It also helps enhance social media visibility. Advertising works on a model that interrupts your audience on any platform, thereby caters to a passive audience. Content marketing, on the other hand, is used by businesses to communicate with the audience who are actively looking for information around your niche, based on their stage of the buyer’s journey. 6) Guarantees Long-Term Traffic As a marketer, you already know why it's imperative to enable long-term traffic. All the effort we put into marketing is to ensure that more visitors enter our website, thereby giving us more opportunities to convert them. Even if visitors from other marketing strategies diminish over time, content marketing will continue to contribute to your website traffic. An insightful blog post today will add value the same way today and 5 years from now, though you'll have to optimize it a bit in the future if there are any updates on the subject. 7) Boost Brand Awareness by Reaching a Wider Audience Your business can create a brand image with the power of content. Content marketing, when done right, can help you connect with potential customers. Your content should show when your audience searches for solutions to their problems to boost

4. awareness. Creating content that highlights the unique qualities of your brand will bolster your brand image. 8) Enable Social Media Engagement With Your Audience There are 3.78 billion social media users worldwide in 2021 and the number is expected to grow up to 4.41 billion by 2025.. So, depending on the social media channels your audience use, content marketing will help you engage with them actively. You can connect with your audience through videos and graphics to convey original entertaining ideas and increase social engagement.9) Position Your Brand As An Industry Leader Creating a dominating influence amongst your audience is possible through content marketing. Sharing content about your niche through your unique perspectives and personal experiences help build credibility, trust and loyalty amongst your audience. Educate your audience through blogs, white papers, infographics, videos and podcasts on topics around your niche. 10) Increase Brand Affinity Amongst Customers After creating awareness of your brand, the next step is to build trust amongst your customers. Brand affinity is what is built when your customers believe that your organization shares the same values that they do. When your customer trusts and develops an emotional connection with your brand, they wouldn’t ever consider a competitor. Leverage The Power Of Content Marketing Both B2B and B2C marketers worldwide are increasing their content marketing budgets in 2021. So, leverage content marketing to get a high return on investment and to gain all the long- term benefits highlighted above. The original Article is published here: http://bit.ly/3pNAtdu